
Mosey Organic Growth Opportunities
1. Readiness Assessment
1. Readiness Assessment
2. Competitive Analysis
2. Competitive Analysis
3. Opportunity Kickstarters
3. Opportunity Kickstarters
4. Appendix
4. Appendix
Readiness Assessment
Current Performance
- Driving 31k monthly organic visits from 34k ranking keywords, with traffic valued at $71k in equivalent ad spend
- Authority score of 42 indicates moderate domain strength with 530 referring domains
- Right-to-work content drives highest traffic (9% of visits), followed by Michigan employment law (4.7%) and salary law pages (3.4%)
Growth Opportunity
- Brand term "mosey" drives only 2.8% of traffic, suggesting opportunity to build brand awareness
- High-value government/compliance keywords (like "sdat" with 33k searches) show potential for expansion
- Employment law content consistently drives traffic - template for scaling content across all 50 states
Assessment
Current performance shows strong topical authority in employment law and compliance, but captures only a fraction of available search demand. Data suggests systematic opportunity to expand state-specific compliance content while building brand authority. AirOps can help scale proven content templates across all states and compliance topics to capture larger share of $71k monthly search value.
Competition at a Glance
Analysis of 3 direct competitors shows Mosey.com currently ranks 3rd in organic search performance, with 30,695 monthly organic visits and 34,468 ranking keywords, indicating significant room for growth in the compliance management space.
Market leader Wolters Kluwer generates 1.37M monthly organic visits and ranks for 442,549 keywords, representing a substantial visibility gap in the compliance and business registration sector. The second-place competitor, Harbor Compliance, maintains 63,668 monthly organic visits from 81,297 keywords.
The competitive landscape reveals high-value opportunities, with notable search terms showing significant commercial intent and CPCs ranging from $15-64. Key themes center around state compliance, business registration, and regulatory requirements - all core areas where Mosey.com's specialized platform could capture greater market share.
Opportunity Kickstarters
Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.
Create comprehensive guides for every municipality's local tax requirements, covering occupational privilege tax, local services tax, and city-specific income taxes. This massive content network would serve businesses seeking specific local tax compliance information.
Example Keywords
- '[City] local tax guide'
- 'Business taxes in [City]'
- '[City] occupational privilege tax'
- '[City] local income tax rates'
Rationale
Local tax information is highly sought after and currently underserved. The high-intent nature of these searches makes this content valuable for conversion.
Topical Authority
Mosey.com already shows authority in tax compliance, making this a natural extension of expertise.
Internal Data Sources
Leverage existing tax compliance databases and official municipal tax data.
Estimated Number of Pages
3,000+ pages (covering major municipalities)
Develop a comprehensive database of professional licensing requirements for multiple professions across all states, including application procedures, fees, and renewal processes.
Example Keywords
- '[State] [Profession] license requirements'
- 'How to get a [Profession] license in [State]'
- '[Profession] licensing in [State]'
- 'Professional license application [State]'
Rationale
High search volumes for professional licensing terms (18,100+ monthly searches) with strong commercial intent.
Topical Authority
Aligns with existing compliance expertise while expanding into professional licensing.
Internal Data Sources
Aggregate data from state licensing boards and regulatory agencies.
Estimated Number of Pages
1,000+ pages (20 professions x 50 states)
Create detailed profile pages for businesses nationwide, including compliance status, registration details, and filing history. Each page provides comprehensive information about individual business entities.
Example Keywords
- '[Company Name] compliance status'
- '[Company Name] registration details'
- '[Company Name] good standing'
- '[Business] filing history'
Rationale
High search volume for business entity information (14,800+ monthly searches) with strong commercial intent.
Topical Authority
Directly aligns with core business compliance services.
Internal Data Sources
Compile data from public state registries and internal compliance databases.
Estimated Number of Pages
100,000+ pages
Develop comprehensive compliance calendars for each state, detailing annual report deadlines, tax filing dates, and regulatory timelines. Each calendar includes monthly breakdowns and industry-specific requirements.
Example Keywords
- '[State] compliance deadlines'
- '[State] annual report due dates'
- 'Business filing calendar [State]'
- '[State] tax deadline calendar'
Rationale
High demand for deadline information with clear commercial intent.
Topical Authority
Builds on existing compliance expertise while providing practical value.
Internal Data Sources
Utilize internal compliance schedules and state regulatory databases.
Estimated Number of Pages
600+ pages (50 states x 12 months)
Generate detailed compliance guides for specific industries, covering regulatory requirements, licensing, and best practices across all states. Each guide provides comprehensive compliance information for individual industries.
Example Keywords
- '[Industry] compliance requirements'
- '[Industry] regulations by state'
- '[Industry] licensing guide'
- 'Starting a [Industry] business compliance'
Rationale
Significant search volume for industry-specific compliance information with high conversion potential.
Topical Authority
Leverages existing compliance expertise while expanding into industry verticals.
Internal Data Sources
Use industry regulations database and compliance requirements by state.
Estimated Number of Pages
1,000+ pages (20 industries x 50 states)
Improvements Summary
Focus on optimizing content for high-potential, low-competition keywords related to 'Right to Work' and 'At-Will Employment' laws. Update existing articles and create new content to address user queries and fill content gaps.
Improvements Details
Target primary keywords like 'Right to work states vs union states' and 'Michigan right to work'. Update articles with current legislative changes and enhance on-page SEO elements such as title tags, meta descriptions, and header structures. Develop new content like 'List of States Without Right to Work Laws' and improve internal linking with a pillar page strategy.
Improvements Rationale
These improvements aim to increase search rankings and organic traffic by focusing on keywords with high search volume and low competition. Updating content with the latest legal changes and optimizing SEO elements will improve user engagement and establish authority in employment law compliance.
Appendix
Keyword | Volume | Traffic % |
---|---|---|
best seo tools | 5.0k | 3 |
seo strategy | 4.0k | 5 |
keyword research | 3.5k | 2 |
backlink analysis | 3.0k | 4 |
on-page optimization | 2.5k | 1 |
local seo | 2.0k | 6 |
Page | Traffic | Traffic % |
---|---|---|
/seo-tools | 5.0k | 100 |
/keyword-research | 4.0k | 100 |
/backlink-checker | 3.5k | 80 |
/site-audit | 3.0k | 60 |
/rank-tracker | 2.5k | 50 |
/content-optimization | 2.0k | 40 |
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