Motion Organic Growth Opportunities
1. Readiness Assessment
1. Readiness Assessment
2. Competitive Analysis
2. Competitive Analysis
3. Opportunity Kickstarters
3. Opportunity Kickstarters
4. Appendix
4. Appendix
Readiness Assessment
Current Performance
- You rank for ~5k organic keywords and drive ~7k monthly organic visits (traffic value ~$18k), putting you #2 on traffic among close competitors but behind on overall keyword coverage.
- Your authority is solid but not dominant: Authority Score 41 with ~7k backlinks from ~1.1k referring domains, suggesting you have a credible link foundation but still room to improve competitiveness in tougher SERPs.
- Organic traffic is heavily brand-led and homepage-centric: / drives ~80% of visits, with top queries like “motion app,” “motionapp,” “motion” plus a few non-brand winners such as “tools to evaluate creative performance” and “creative strategy.”
Growth Opportunity
- Reduce concentration risk by expanding beyond the homepage: your next-best pages (e.g., creative reporting tools, creative strategy, creative strategist guide) each contribute only ~1–4% of traffic—replicable templates exist to scale this.
- Close the keyword-coverage gap vs. competitors (e.g., Foreplay has ~6k keywords vs your ~5k) by publishing more systematic, high-intent content around creative analytics, ad reporting, ad fatigue, testing frameworks, and platform-specific (Meta/TikTok) workflows.
- Strengthen bottom-funnel capture: build/expand Solutions, Pricing/alternatives, and comparison-style pages targeting “ad analysis tool,” “creative analytics tools,” and “Facebook ads tracking software” terms where you already show early traction.
Assessment
You have a strong brand-driven base, but organic growth is constrained by overreliance on the homepage and relatively thin non-brand coverage. This is a meaningful traffic growth opportunity through AirOps-powered growth and investing in content systematically. With your current authority and competitor proximity, incremental keyword expansion should translate into outsized traffic gains.
Competition at a Glance
Analysis of 2 direct competitors ( 3 sites total including Motion) shows a tightly clustered organic market between Motion, Foreplay, and MagicBrief.
Motion (motionapp.com) ranks #2 in monthly organic search traffic with 6,606 visits, but ranks #3 in ranking keywords with 4,579 keywords, indicating comparatively lower overall search visibility despite near-leader traffic.
The top traffic competitor is foreplay.co with 6,816 monthly organic visits and 6,170 ranking keywords. Overall, Motion is competing closely on traffic (only a small gap to the leader) while the market’s biggest separation is in keyword coverage, where competitors—especially MagicBrief—occupy substantially more of the search landscape even though traffic differences remain relatively narrow.
Opportunity Kickstarters
Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.
This play creates a massive library of symptom-to-fix diagnosis pages based on specific metric movement patterns. It targets performance marketers looking for immediate solutions to delivery and efficiency issues.
Example Keywords
- CTR dropped what to do facebook ads
- CPM increasing on tiktok ads
- ROAS down after scaling meta ads
- why are my link clicks down but spend is up
Rationale
Marketers frequently search for 'why' when their metrics shift unexpectedly. By providing a programmatic diagnosis tool that maps metric combinations to root causes, motionapp.com can capture high-intent traffic at the exact moment they need a solution.
Topical Authority
Motion's existing authority in creative analytics and reporting makes them a credible source for performance troubleshooting. Their current ranking for 'creative strategy' and 'reporting tools' provides a strong foundation for expanding into technical performance diagnosis.
Internal Data Sources
Use Motion's proprietary AI Tagging taxonomy, support ticket resolution patterns, and aggregated account-level metric correlations to offer unique, data-backed fixes.
Estimated Number of Pages
15,000+ (Covering platforms, objectives, and hundreds of symptom combinations)
A comprehensive collection of ready-to-use reporting templates and dashboard examples tailored by role, platform, and reporting cadence. It captures high-intent searchers looking for structured ways to present creative data to stakeholders.
Example Keywords
- paid social report template
- weekly ads report template for clients
- creative performance dashboard example
- marketing report template for [Industry]
Rationale
Reporting is a recurring pain point for agencies and in-house teams. Providing these templates as static, downloadable, or copyable assets provides immediate value and leads naturally into Motion's core software offering.
Topical Authority
As a specialized reporting platform, Motion is the natural authority for defining what a 'good' creative report looks like. Their existing 'Snapshot' infrastructure proves they have the technical context to lead this category.
Internal Data Sources
Leverage Motion's internal best-practice report structures, anonymized 'top-performing' dashboard layouts, and customer-facing reporting modules.
Estimated Number of Pages
1,200+ (Segmented by role, cadence, platform, and industry)
Detailed, timestamped shot lists and editing recipes that provide a blueprint for building high-performing ads. It targets the 'what to make next' intent by providing actionable creative structures for designers and creators.
Example Keywords
- ad storyboard template for [Platform]
- UGC script template for [Industry]
- video ad shot list example
- ad editing checklist for high conversion
Rationale
Creative production is the biggest bottleneck in modern advertising. Blueprints solve the 'blank page' problem for creators, positioning Motion as a tool that not only analyzes data but also informs the production process.
Topical Authority
Motion's focus on 'shipping winning ads' and their extensive library of creative strategy education provides the credibility needed to offer production-level blueprints.
Internal Data Sources
Utilize the Motion Inspo library, AI-tagged creative patterns, and transcripts from expert-led webinars to extract winning ad structures.
Estimated Number of Pages
4,000+ (Covering hook mechanics, formats, lengths, and industries)
Programmatic playbooks for every meaningful selling moment throughout the year, from major holidays to niche industry events. It provides specific angles, offer frames, and testing plans for seasonal success.
Example Keywords
- [Industry] BFCM ad ideas
- holiday ad script for [Platform]
- back to school ad strategy for [Industry]
- summer sale ad angles and hooks
Rationale
Seasonal spikes drive massive search volume as advertisers scramble for fresh ideas. These playbooks position Motion as the strategic partner for peak periods, capturing users when their spend and urgency are highest.
Topical Authority
Existing educational content on creative strategy and historical BFCM planning guides establishes a foundation for these seasonal playbooks. Motion's data-driven approach adds a layer of authority competitors lack.
Internal Data Sources
Use historical seasonal performance learnings, customer story snippets from peak periods, and AI-tag taxonomy mapped to seasonal patterns.
Estimated Number of Pages
8,000+ (Covering moments, industries, offer types, and platforms)
A directory of brand-specific teardowns that analyze creative patterns and suggest 'counterplay' strategies to beat competitors. It leverages public ad data enhanced by Motion's proprietary AI tagging classification.
Example Keywords
- [Brand] tiktok ads analysis
- [Brand] facebook ads library
- ads like [Brand] for [Industry]
- how to compete with [Brand] ads
Rationale
Competitor research is a constant activity for performance marketers. Brand-specific analysis captures users at the research stage of the funnel and demonstrates the power of Motion's tagging and analysis capabilities.
Topical Authority
Motion's unique AI tagging capabilities allow them to offer deeper, more structured analysis than generic ad galleries. This play directly addresses the keyword coverage gap with competitors like MagicBrief.
Internal Data Sources
Public ad library data enhanced by Motion's AI tagging, 'similar inspo' suggestions from the internal library, and customer-story counterplay examples.
Estimated Number of Pages
50,000+ (Covering thousands of brands across multiple platforms and themes)
Improvements Summary
Refresh and expand the two comparison posts with a clear scoring rubric, updated year, tables, screenshots, and ItemList/FAQ schema. Rework the ad analysis product page into a definition + workflow + proof page, then add a new creative analytics hub page with intentional internal links to reduce overlap across Facebook analytics/reporting/tracking URLs.
Improvements Details
Retitle and rebuild the agency listicle around "tools to evaluate creative performance" with a repeatable tool template (best for/not for, integrations, pricing range, reporting depth) plus a Motion vs alternatives table and ItemList schema. Update the Facebook reporting listicle to target "facebook ads reporting tools" / "facebook ads reporting software" with a 2026 refresh, Ads Manager limitations section, team-based pick guidance, and FAQs. Expand the ad analysis page to target "ad analysis" with H2s for metrics, creative-attribute breakdowns (hook/offer/CTA), common mistakes, Motion workflow, screenshots, and FAQPage + SoftwareApplication schema; add a /creative-analytics hub that links to the product pages and supporting posts like creative analysis and creative performance analysis.
Improvements Rationale
The highest-volume term in the cluster is comparison intent, so strengthening the listicles with a rubric, freshness updates, and structured data improves relevance and click-through for commercial SERPs. Deepening the ad analysis page and adding a hub-and-spoke structure builds topical authority while giving Google clearer intent signals. Separating “reporting” vs “analytics” vs “tracking” messaging and anchors reduces keyword cannibalization that can keep multiple URLs stuck around page 2.
Appendix
| Keyword | Volume | Traffic % |
|---|---|---|
| best seo tools | 5.0k | 3 |
| seo strategy | 4.0k | 5 |
| keyword research | 3.5k | 2 |
| backlink analysis | 3.0k | 4 |
| on-page optimization | 2.5k | 1 |
| local seo | 2.0k | 6 |
| Page | Traffic | Traffic % |
|---|---|---|
| /seo-tools | 5.0k | 100 |
| /keyword-research | 4.0k | 100 |
| /backlink-checker | 3.5k | 80 |
| /site-audit | 3.0k | 60 |
| /rank-tracker | 2.5k | 50 |
| /content-optimization | 2.0k | 40 |
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