Navan Organic Growth Opportunities

Comprehensive directory of global per-diem rates and allowances across OECD + G20 countries, states, and major cities. Combines official government rates with actual spend data from Navan platform.

Example Keywords

• "per diem rates [country/city] 2025"
• "[country] meal allowance for business travel"
• "government lodging rate [city]"
• "international M&IE rates [country]"

Rationale

SAP Concur currently dominates these high-intent queries, representing a significant content gap worth 30-40K monthly searches. Finance teams actively seek this information when planning travel budgets.

Topical Authority

Navan already ranks for U.S. state per-diem pages, making global expansion a natural authority extension.

Internal Data Sources

U.S. GSA tables, UN datasets, HMRC (UK), ATO (AU), CRA (CA) data, plus unique Navan average spend data vs official rates.

Estimated Number of Pages

3,000-4,000 pages

Detailed analysis of costs, time savings, and efficiency metrics for top global business travel routes. Leverages Navan's proprietary booking data to provide unique insights.

Example Keywords

• "average cost of flight [origin] to [destination] business class"
• "time saved nonstop vs connection [origin-destination]"
• "cheapest month for JFK-LHR business travel"
• "hotel + flight package cost [city-pair] corporate"

Rationale

No T&E platform currently surfaces granular, city-pair price intelligence at scale, creating a significant opportunity.

Topical Authority

Navan's billions in annual booking data provides unique authority that competitors cannot match.

Internal Data Sources

Anonymized Navan booking ledger, on-time performance databases, internal carbon calculator.

Estimated Number of Pages

2,500 pages

Comprehensive emissions data for business travel routes, combining aircraft type and cabin class variables. Targets growing ESG compliance requirements.

Example Keywords

• "CO₂ emissions JFK to SFO per passenger"
• "business class carbon footprint LAX-NRT"
• "A350 vs 787 emissions comparison [route]"
• "offset cost for corporate flight [route]"

Rationale

Post-ESG mandate searches have exploded with no clear T&E vendor owning the SERP space.

Topical Authority

Navan's sustainability module and spend data provide unique credibility.

Internal Data Sources

Navan's Greenhouse emissions engine, IATA PaxIS aircraft database.

Estimated Number of Pages

3,000-4,000 pages

Comprehensive travel guides for major global conferences, including proprietary booking data insights and cost-saving strategies. Targets high-intent corporate travel planners.

Example Keywords

• "best hotel near [SXSW 2026] for exhibitors"
• "corporate travel guide to [Dreamforce]"
• "expense policy tips for attending [HIMSS]"
• "airport transfers for [Cannes Lions]"

Rationale

Query intent indicates imminent spend, with current SERPs dominated by affiliate blogs rather than authoritative business travel content.

Topical Authority

Navan's unique access to historical booking patterns and pricing trends around major events provides unmatched insights.

Internal Data Sources

Navan historical booking lead-time & ADR deltas, major-event calendars, venue pricing data.

Estimated Number of Pages

2,500-3,000 pages

City-level safety and risk intelligence for business travelers, combining multiple data sources into actionable insights. Leverages Navan's existing risk management infrastructure.

Example Keywords

• "business travel safety index [city]"
• "is [city] safe for corporate travelers 2025"
• "[city] travel risk level night curfew"
• "health advisory for executives in [city]"

Rationale

No T&E vendor currently owns SERPs for city-level security intelligence, presenting a significant opportunity.

Topical Authority

Navan's existing risk alerts and partnerships with security providers establish natural authority.

Internal Data Sources

Risk-management partner feed, re-routing ticket spikes, WHO health outbreaks API, World Bank data.

Estimated Number of Pages

1,000 pages

Improvements Summary

Enhance glossary pages with richer content, structured data, and improved internal linking. Target specific keywords for better search visibility.

Improvements Details

Expand content to 500-700 words with FAQs, images, and practical tips. Implement FAQPage schema and improve keyword targeting for terms like 'aisle seat' and 'standby passenger'. Strengthen internal links with a pillar page and contextual links from high-authority pages.

Improvements Rationale

These improvements aim to move pages from page-2 to top-5 positions by increasing content depth and utilizing structured data. Enhanced internal linking and keyword optimization will drive more organic traffic and improve domain authority.