
OASIS SECURITY Organic Growth Opportunities
1. Readiness Assessment
1. Readiness Assessment
2. Competitive Analysis
2. Competitive Analysis
3. Opportunity Kickstarters
3. Opportunity Kickstarters
4. Appendix
4. Appendix
Readiness Assessment
Current Performance
- Generating 749 monthly organic visits from 699 ranking keywords, with branded terms ("oasis security") driving 77% of traffic
- Homepage captures 78% of organic traffic, showing heavy reliance on branded navigation
- Limited non-branded keyword visibility with only 4.5k equivalent monthly ad spend value
Growth Opportunity
- Significant untapped potential in high-value security terms like "mfa bypass" (140 monthly searches) and "identity security platform" (40 monthly searches)
- Blog content showing minimal traffic despite covering relevant topics like Azure MFA, service accounts, and identity management
- Technical glossary pages (/glossary/*) have potential but currently generate negligible traffic despite targeting valuable security terminology
Assessment
Current performance indicates early-stage SEO presence with heavy reliance on branded search. Data suggests systematic opportunity to expand topical authority across non-human identity management, security protocols, and enterprise access management - areas where buying intent and search volumes are strong. AirOps could help scale content production across these high-value technical topics while maintaining subject matter expertise.
Competition at a Glance
Analysis of 3 direct competitors reveals Oasis Security currently ranks 3rd in organic search performance, with 749 monthly organic visits and 699 ranking keywords, indicating significant room for growth in digital visibility.
Market leader HashiCorp generates 146,205 monthly organic visits and ranks for 79,197 keywords, while second-place CyberArk attracts 77,558 monthly visits from 49,514 keywords. This represents a substantial gap in market visibility that Oasis Security needs to address.
The competitive landscape shows strong performance in technical security terms, with high-value keywords commanding premium CPCs up to $35 in areas like cloud security and access management. Search volumes of 5,000-14,800 monthly searches for key industry terms demonstrate significant market interest in non-human identity and access management solutions.
Opportunity Kickstarters
Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.
Create an extensive library of security configuration guides for APIs across different platforms and services. This comprehensive resource will cover everything from basic setup to advanced security hardening techniques.
Example Keywords
- "API security configuration guide [Platform]"
- "Secure API setup in [Service]"
- "API authentication best practices [Technology]"
- "API key management guide [Platform]"
- "Prevent API security vulnerabilities [Service]"
Rationale
There's significant search volume for API security configurations, and current competitors don't provide comprehensive coverage. This play targets technical decision-makers actively seeking security solutions.
Topical Authority
Oasis.security's expertise in non-human identity management positions them perfectly to provide authoritative content on API security.
Internal Data Sources
Leverage internal security research team findings, customer implementation data, and proprietary best practices.
Estimated Number of Pages
2,000-3,000 pages
Develop comprehensive guides covering compliance requirements for non-human identities across different regions and industries. Each page will focus on specific regulations and their implications for identity management.
Example Keywords
- "[Industry] compliance requirements for service accounts"
- "[Regulation] guidelines for API security"
- "Non-human identity compliance [Country]"
- "[Framework] compliance checklist for machine identities"
Rationale
High-value keywords with significant search volume from compliance-focused professionals. Limited competition in this specific niche.
Topical Authority
Oasis.security can leverage its expertise in both compliance and identity management to provide authoritative content.
Internal Data Sources
Use internal compliance documentation, regulatory expertise, and client implementation cases.
Estimated Number of Pages
3,000-6,000 pages
Create a comprehensive database of security-related error messages and their solutions, focusing on identity management and access control systems. Each page will provide detailed troubleshooting steps and prevention measures.
Example Keywords
- "Fix [error code] in [platform]"
- "Troubleshoot [security error] [service]"
- "Resolve authentication error [platform]"
- "[Platform] security alert solutions"
Rationale
High search volume for specific error messages and solutions. Technical users actively seeking immediate solutions represent high-intent traffic.
Topical Authority
Leverage Oasis.security's technical expertise and real-world implementation experience.
Internal Data Sources
Use support ticket data, internal troubleshooting guides, and customer feedback.
Estimated Number of Pages
2,000-4,000 pages
Develop detailed case studies and analysis of security incidents across different industries, focusing on non-human identity vulnerabilities and solutions. Each page will provide in-depth analysis and preventive measures.
Example Keywords
- "[Industry] security breach analysis"
- "Non-human identity incidents [sector]"
- "Security vulnerability case study [industry]"
- "Prevent identity breach [sector]"
Rationale
High-value content targeting security professionals and decision-makers. Limited competition for industry-specific security incident analysis.
Topical Authority
Oasis.security's expertise in security research and incident analysis provides strong authority.
Internal Data Sources
Leverage security research findings, anonymized incident reports, and industry partnerships.
Estimated Number of Pages
1,500-3,000 pages
Create a comprehensive library of security automation scripts and templates for various platforms and use cases. Each page will include detailed implementation guides and best practices.
Example Keywords
- "Security automation script [platform]"
- "Automate identity management [service]"
- "[Platform] security automation template"
- "Identity automation best practices"
Rationale
High demand for security automation resources among technical practitioners. Limited comprehensive resources available currently.
Topical Authority
Oasis.security's technical expertise provides natural authority in security automation.
Internal Data Sources
Use internal automation scripts, implementation guides, and customer success stories.
Estimated Number of Pages
1,000-2,000 pages
Improvements Summary
Focus on optimizing content for high-potential keywords related to non-human identity management and security breaches. Enhance on-page SEO, expand content, and improve user engagement to increase organic traffic.
Improvements Details
Target primary keywords like 'Non human identity' and 'Non human identity management' by updating meta titles, descriptions, and header tags. Expand articles with in-depth analysis, visual aids, and case studies. Add FAQs and CTAs to boost user interaction.
Improvements Rationale
The strategy aims to address low traffic despite moderate search volume by optimizing for keywords with low competition. By improving content quality and SEO, the site can achieve better rankings, increased traffic, and establish authority in non-human identity management.
Appendix
Keyword | Volume | Traffic % |
---|---|---|
best seo tools | 5.0k | 3 |
seo strategy | 4.0k | 5 |
keyword research | 3.5k | 2 |
backlink analysis | 3.0k | 4 |
on-page optimization | 2.5k | 1 |
local seo | 2.0k | 6 |
Page | Traffic | Traffic % |
---|---|---|
/seo-tools | 5.0k | 100 |
/keyword-research | 4.0k | 100 |
/backlink-checker | 3.5k | 80 |
/site-audit | 3.0k | 60 |
/rank-tracker | 2.5k | 50 |
/content-optimization | 2.0k | 40 |
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