OMG Organic Growth Opportunities

Create thousands of SEO-optimized landing pages for every city and country where OMG operates, detailing local capabilities and contact information. This strategy directly captures high-intent customers searching for media services in their specific geographic area.

Example Keywords

• "media buying agency chicago"
• "digital marketing agency sydney"
• "advertising agency in dubai"
• "programmatic agency toronto"

Rationale

The domain has a significant physical presence with over 80 country-specific microsites but lacks dedicated, optimized pages for local service queries. This play closes a major gap with competitors like WPP and Publicis who rank for these high-conversion, geo-specific terms.

Topical Authority

OMG's existing global office network, local client rosters, and country-specific sitemaps provide immense credibility and relevance. Creating these pages solidifies their authority as a leading media agency within each local market, turning physical presence into digital dominance.

Internal Data Sources

Use the internal office directory, Salesforce location data, local client case studies, and performance benchmarks from the Omni platform to create rich, differentiated, and locally relevant content.

Estimated Number of Pages

5,000+ (Covering every major metro area where OMG has a presence)

Publish thousands of static benchmark pages revealing average media costs (CPM/CPC) and modeled ROI for every major city, broken down by media channel. This play establishes OMG as the definitive authority on media pricing and captures high-intent traffic from professionals planning campaigns.

Example Keywords

• "billboard advertising cost los angeles"
• "tiktok cpm india 2025"
• "spotify ad rates toronto"
• "programmatic cpm berlin"

Rationale

Marketers and planners constantly search for media cost data to build budgets, but reliable, centralized sources are scarce. By turning its proprietary, de-identified spend data into a public resource, OMG can attract a massive audience of mid-funnel buyers.

Topical Authority

As one of the world's largest media buyers, OMG's daily transaction data across hundreds of cities is an unparalleled source of truth. Publishing this data, even in aggregated form, provides unmatched authority that is nearly impossible for competitors or publishers to replicate.

Internal Data Sources

Leverage de-identified spend data from the Omni insertion-order database, ROI models from Annalect, and carbon metrics from the Scope 3 partnership to provide a multi-faceted view of media value.

Estimated Number of Pages

3,000+ (Covering 200 cities across 15 key media channels)

Develop a library of detailed audience persona pages for key consumer segments in every major market. These pages will combine demographic, psychographic, and media consumption data to attract strategic planners and marketers early in the campaign lifecycle.

Example Keywords

• "gen z consumer persona us"
• "luxury shopper persona china"
• "new dad media habits uk"
• "esports fan persona germany"

Rationale

Brands and strategists are always seeking to better understand target audiences, and this search often begins with broad queries about consumer personas. By publishing sanitized slices of its proprietary audience intelligence, OMG can capture this high-funnel traffic and establish its data prowess.

Topical Authority

OMG's Annalect and Omni platforms contain sophisticated audience clustering models and access to premium data sources (Nielsen, GWI). Sharing insights from this proprietary stack demonstrates a deep understanding of global consumers, building immense topical authority in audience strategy.

Internal Data Sources

Utilize Omni audience cluster definitions, cross-tab reports from GWI and Nielsen, and media consumption data (e.g., channel share-of-time) to create comprehensive and data-rich persona blueprints.

Estimated Number of Pages

1,200+ (Covering 60 key personas across 20 priority markets)

Create a vast library of marketing playbooks for culturally significant events, holidays, and retail moments in each major market. This strategy captures timely, high-intent search traffic from marketers looking for campaign ideas and media recommendations around specific events.

Example Keywords

• "marketing ideas for singles day china"
• "advertising during rio carnival"
• "super bowl advertising tips"
• "diwali social media campaign ideas"

Rationale

Search volume for event-based marketing queries spikes predictably throughout the year, but content is often generic. By packaging its internal trend data and performance intelligence into specific, actionable playbooks, OMG can own these moments and attract a recurring audience.

Topical Authority

OMG's teams plan for these cultural moments annually, giving them access to historical spend curves, channel performance data, and creative best practices. Publishing this intelligence demonstrates strategic foresight and a deep cultural understanding of each market, reinforcing their authority.

Internal Data Sources

Leverage Omni trend dashboards, Annalect social listening reports, historical campaign spend data, and internal creative best-practice guides to inform the content for each playbook.

Estimated Number of Pages

2,400+ (Covering 200 cultural moments across 12 priority markets)

Build an evergreen resource center for advertising job seekers with guides on salaries, interview questions, and career paths for various roles. This play expands on existing brand-related career traffic by capturing a much larger volume of non-branded, informational queries.

Example Keywords

• "media planner salary nyc"
• "programmatic trader job description"
• "how to become a growth marketer"
• "advertising internship interview questions"

Rationale

The domain already attracts significant traffic to its careers section for branded job searches. This play leverages that authority to capture a wider audience of students and professionals researching careers in the industry, building brand affinity with the next generation of talent.

Topical Authority

As a major global employer in the media industry, OMG has unparalleled access to real-world data on salaries, job responsibilities, and career progression. Sharing this information positions OMG as a definitive, trustworthy source for career advice in the advertising world.

Internal Data Sources

Use anonymized salary band data from HR, job descriptions from Greenhouse, internal L&D curriculum, and employee testimonials to create authentic and highly valuable content.

Estimated Number of Pages

1,200+ (Covering various roles, locations, and content formats like guides and Q&As)

Improvements Summary

Expand and optimize content on all /careers/ pages, implement structured data, and strengthen internal linking to move high-intent career keywords from page 2 to page 1. Add unique copy, keyword-rich metadata, and new landing pages for locations, internships, and remote roles.

Improvements Details

Tasks include rewriting titles and meta descriptions with target keywords like 'omnicom careers' and 'omd careers', expanding on-page copy to 500-600 words per page, and adding JobPosting schema for job listings. Internal links will be made keyword-rich, cross-links between agency pages will be added, and breadcrumbs will reinforce site hierarchy. New content such as 'Life at OMG' blogs and location-specific pages will target underserved queries.

Improvements Rationale

Current pages lack depth, structured data, and effective internal linking, which limits their ability to rank for valuable branded career terms. By aligning content with search intent, improving technical SEO, and targeting specific keyword opportunities, the site can increase qualified applicant traffic, improve rankings, and reduce reliance on paid job boards.