OpenText Organic Growth Opportunities

A massive programmatic directory providing technical connectivity specs and document requirements for thousands of global trading partners. This play captures high-intent IT and supply chain professionals in the process of onboarding to specific retail, automotive, or healthcare ecosystems.

Example Keywords

• Walmart supplier onboarding requirements
• Target EDI 850 implementation guide
• Amazon AS2 connectivity setup
• Home Depot 856 ASN validation rules
• Tesco EDIFACT INVOIC specs

Rationale

By moving from general 'what is EDI' education to partner-specific operational data, OpenText can capture users at the exact moment they face integration friction. This targets the long-tail of specific partner requirements that competitors often ignore.

Topical Authority

OpenText already ranks for high-volume EDI and B2B integration concepts; providing the underlying technical specs for those exchanges is a natural extension of their existing domain authority.

Internal Data Sources

Utilize Business Network implementation guides, Trading Grid partner specs, and support knowledge base patterns regarding common onboarding failure points.

Estimated Number of Pages

15,000+ (Covering global partners, document types, and connectivity protocols)

A comprehensive library of retention schedules and disposition playbooks mapped by jurisdiction, industry, and record type. This targets governance and legal professionals looking for actionable policy templates rather than generic information governance advice.

Example Keywords

• personnel file retention period California
• accounts payable record retention requirement UK
• engineering drawing retention schedule template
• GDPR data disposition checklist for HR
• HIPAA medical record retention triggers

Rationale

Retention schedules are a primary pain point for enterprise content buyers; providing these templates positions OpenText as the practical solution for enforcing these policies. This captures users during the policy-writing phase of the buyer journey.

Topical Authority

The domain's existing strength in information governance and enterprise content management provides a strong foundation for ranking in jurisdictional compliance queries.

Internal Data Sources

Leverage legal and service documentation from the /media/ and /assets/ directories, along with industry-specific compliance guides and customer case studies.

Estimated Number of Pages

20,000+ (Covering thousands of record types across global jurisdictions and industries)

A programmatic library of operational guides for backing up and restoring specific SaaS workloads across major enterprise platforms. This targets IT administrators and security teams facing specific data loss or compliance scenarios within their cloud stacks.

Example Keywords

• Microsoft Teams chat backup and restore
• SharePoint Online deleted site recovery steps
• Salesforce object-level backup best practices
• Google Workspace ransomware recovery playbook
• OneDrive legal hold retention policy setup

Rationale

While OpenText ranks for 'cloud backup' as a head term, this play captures the granular, workload-specific queries that drive actual software evaluations. It addresses the 'how-to' intent that precedes a purchase decision.

Topical Authority

OpenText's current rankings for security operations and cloud backup concepts establish the necessary trust to rank for specific workload recovery scenarios.

Internal Data Sources

Use product service descriptions, cybersecurity documentation, and support KB articles detailing restore granularity and admin controls.

Estimated Number of Pages

3,000+ (Covering major SaaS apps, specific workloads, and recovery scenarios)

A technical library mapping common vulnerabilities (CWE/CVE) to specific code-level fixes and verification tests across various languages and frameworks. This targets developers and AppSec teams looking for immediate remediation guidance after a security scan.

Example Keywords

• CWE-79 fix Java Spring Security
• CWE-89 prevent SQL injection .NET Entity Framework
• SSRF mitigation Node.js Express
• deserialization vulnerability fix Java patterns
• secure code review checklist for XSS

Rationale

This play captures the 'post-scan' moment where teams need to fix vulnerabilities found by tools like Fortify. By providing the fix, OpenText becomes an essential part of the developer's remediation workflow.

Topical Authority

OpenText's high rankings for DAST and SAST educational content provide the topical bridge to rank for specific remediation and secure coding queries.

Internal Data Sources

Incorporate application security documentation, research assets from the /resources/ section, and anonymized support patterns regarding common vulnerability fixes.

Estimated Number of Pages

8,000+ (Covering top CWEs across major programming languages and frameworks)

A programmatic directory of pages focused on the secure handling, viewing, and redaction of specific file formats in regulated industries. This targets legal, engineering, and government professionals who need to manage sensitive data within specialized file types.

Example Keywords

• secure DWG viewer for engineering teams
• redact CAD files for public disclosure
• MSG file viewer for legal discovery
• redact PDF and TIFF at scale for healthcare
• compare two versions of technical drawings software

Rationale

Specialized file formats often present unique security and compliance challenges; this play targets the intersection of file-type technicality and regulated workflow intent. It leverages OpenText's 'Intelligent Viewing' capabilities.

Topical Authority

The domain's broad authority in enterprise content and its existing product footprint in viewing and transformation software support this technical long-tail play.

Internal Data Sources

Utilize internal supported-format matrices, product datasheets for viewing/redaction features, and customer stories from regulated industries.

Estimated Number of Pages

5,000+ (Covering hundreds of file extensions across various actions and industries)

Improvements Summary

Refresh the “What is” testing and AppSec pages with a repeatable, snippet-first layout: tight definition, scannable sections, process steps, comparison tables, metrics, and FAQs with schema. Add supporting comparison/checklist articles plus stronger internal links between related “What is” pages and high-intent product pages.

Improvements Details

Map each page to a primary keyword and a short list of secondary variants (e.g., “performance testing”, “agile testing”, “DAST”, “SAST tool”, plus long-tails like “types of performance testing”, “dast in sdlc”, “functional vs regression testing”). Rework page structure to target Featured Snippets/PAA: a 40–60 word definition above the fold, a bulleted “key goals” list, a table of contents, a 5–8 step “how it works” section with HowTo schema, at least one comparison table, 1–2 practical examples, a KPIs section, common mistakes/best practices, and 5–8 FAQs with FAQ schema. Publish 6–10 supporting articles (e.g., “SAST vs DAST”, “DAST in CI/CD checklist”, “performance vs load vs stress testing”, “performance testing metrics”) and add contextual internal links to relevant product pages (Fortify SAST/DAST, professional performance engineering/LoadRunner, Application Quality Management) with reciprocal “Learn” links back to definitions.

Improvements Rationale

High-volume terms like “performance testing” and “agile testing” show modest traffic capture, which often indicates page-2 rankings and weak SERP feature coverage; restructuring content to match snippet and PAA formats can improve visibility and CTR without new backlinks. AppSec terms have high CPC, so clearer SAST/DAST explanations, comparisons, and SDLC placement plus tighter internal linking to product pages should raise assisted conversions while keeping the pages informational. Supporting articles and cross-linking create stronger topical authority for this cluster and help the main “What is” pages move up the rankings.