Orium Organic Growth Opportunities

Create a real-time, data-driven library of post-mortems for major commerce platform outages. These pages will capture high-intent search traffic during critical incidents and position Orium as the go-to expert for resilient architecture.

Example Keywords

• "bigcommerce outage today"
• "algolia search down fix"
• "commercetools api 502 error"
• "shopify plus checkout issues"

Rationale

No neutral consultancy curates commerce-specific outage analytics, leaving a gap filled by Twitter and vendor status pages. Orium can capture panicked searchers and offer real solutions, building immense trust and generating crisis-driven leads.

Topical Authority

Orium's core business is building and maintaining resilient commerce systems. By publishing data-driven post-mortems using their own SRE logs and monitoring telemetry, they establish unmatched authority in platform stability and incident response.

Internal Data Sources

Use internal Grafana metrics, uptime ping data, workaround scripts captured during client war-rooms, and anonymized Slack exports of incident retrospectives for narrative color.

Estimated Number of Pages

1,200

Build a comprehensive atlas of pre-calculated duties and tax guides for major global trade lanes. Each page combines the hard numbers with expert advice on which composable plug-ins are best for headless commerce stacks.

Example Keywords

• "duty calculator us to eu 2024"
• "gst on ecommerce shipments to australia"
• "shopify headless cross-border taxes"
• "vat for us companies selling in uk"

Rationale

While freight sites have calculators, they don't connect the financial implications to the technical solutions. This play bridges that gap, attracting businesses actively planning international expansion and looking for implementation partners.

Topical Authority

Orium’s experience with global rollouts for clients like Teilor and New Balance gives them direct authority. Leveraging partner APIs from tax and payment providers (Avalara, Adyen) further solidifies their expertise in the complexities of global commerce.

Internal Data Sources

Utilize partner API feeds from Avalara/Vertex, DHL duty tables, and success metrics from Orium’s mobile accelerator cross-border rollouts to generate accurate and insightful content.

Estimated Number of Pages

720

Develop a systematic library of code recipes for fixing specific WCAG accessibility issues within modern frontend frameworks. These pages provide developers with actionable solutions, positioning Orium as an authority on inclusive and compliant digital experiences.

Example Keywords

• "aria-label accessibility Next.js example"
• "fix color contrast vue storefront"
• "keyboard trap headless commerce"
• "wcag 2.2 focus order fix"

Rationale

SERPs for accessibility fixes are fragmented with generic advice or GitHub issues. Creating a structured, commerce-focused recipe book provides immense value to developers and drives high-intent traffic from teams facing legal pressure and technical debt.

Topical Authority

Orium already has content on accessibility testing tools (WAVE, Lighthouse). Expanding this into a code-level solution library demonstrates deep, practical expertise that builds trust with technical decision-makers and showcases their ability to deliver compliant projects.

Internal Data Sources

Leverage Lighthouse audit exports from Orium’s accelerator demos, internal design tokens, Figma component libraries with pass/fail states, and code snippets from past client remediation projects.

Estimated Number of Pages

540

Create a hub of detailed vendor comparison pages, each paired with a downloadable, pre-built RFP template. This strategy targets high-intent buyers in the final stages of their decision-making process with immediately useful assets.

Example Keywords

• "commercetools vs bigcommerce B2B"
• "contentstack vs contentful pricing"
• "elastic path vs shopify plus scalability"
• "headless cms rfp template"

Rationale

Competitors publish one-off comparison posts, but few offer structured, downloadable RFP kits. By providing a tangible tool, Orium captures leads at the peak of their purchase intent and embeds itself directly into the prospect's procurement process.

Topical Authority

As a systems integrator for over 30 partners, Orium is uniquely positioned to offer neutral, expert comparisons. Their existing partner pages and case studies provide a strong foundation of authority for creating these high-value comparison assets.

Internal Data Sources

Use anonymized data from past client bids, including NDA-safe pricing bands, typical migration timelines, and pre-built Total Cost of Ownership (TCO) calculators from their accelerators.

Estimated Number of Pages

320

Build an extensive library of step-by-step guides detailing how to integrate various composable commerce platforms. These pages will target technical users searching for specific integration solutions, establishing Orium as the definitive expert in building MACH ecosystems.

Example Keywords

• "commercetools algolia integration"
• "bigcommerce segment integration"
• "elastic path contentful connector"
• "fluent commerce adyen setup"

Rationale

While vendors provide their own documentation, there is a significant gap for neutral, third-party guides that cover multi-vendor integrations. This play captures high-intent, solution-aware traffic from developers and solution architects tasked with building complex stacks.

Topical Authority

Orium's entire business is built on integration expertise, and they are partners with dozens of vendors. They have existing case studies and accelerators that prove their authority, making them a credible source for this technical content.

Internal Data Sources

Leverage partner implementation playbooks, code snippets from accelerators, solution architect SOPs, and diagrams from past case-study implementations (e.g., Harry Rosen, Indigo).

Estimated Number of Pages

900

Improvements Summary

Revise and expand the composable commerce pillar page, resolve keyword cannibalization, and implement a robust internal linking structure. Add targeted content blocks, schema markup, and new long-tail content to capture high-intent, low-competition keywords.

Improvements Details

Key tasks include rewriting the pillar page with keyword-rich H2s and FAQ schema, consolidating accelerator URLs, and adding comparison tables and structured data. Internal links will connect the pillar to all accelerators, partners, and insights, while new content such as B2B benefit posts and a glossary will address content gaps. Targeted keywords include 'composable commerce', 'composable commerce agency', 'scalability in composable commerce', and platform-specific terms like 'commercetools accelerator'.

Improvements Rationale

These actions address current page-2 rankings by increasing topical authority, improving keyword targeting, and reducing cannibalization. Enhanced internal linking and schema markup will support better crawlability and rich snippet eligibility, while new content targets easy-win long-tails to drive additional organic traffic and leads.