OutSystems Organic Growth Opportunities

This play creates a vast library of technical blueprints that detail how to build specific AI agents for micro-processes within various industries. It positions OutSystems as a pioneer in the agentic-AI space by providing tangible, deep-dive content for innovators and technical evaluators.

Example Keywords

• "ai agent blueprint for invoice reconciliation"
• "agentic ai workflow patient triage"
• "low code ai agent supply chain visibility"
• "build ai co-pilot loan origination"

Rationale

As businesses rush to adopt AI, they are searching for practical, step-by-step guides, not just high-level marketing. OutSystems can capture this high-intent traffic by publishing deep technical blueprints for granular agent use cases, establishing category leadership and attracting developers and architects planning their next AI projects.

Topical Authority

OutSystems has just launched its “Agentic AI Workbench” and has existing authority in business process management (BPM). Combining these two strengths to publish detailed AI agent blueprints for specific micro-processes will cement its position as a thought leader and a practical solution for the next wave of AI-driven automation.

Internal Data Sources

Leverage early-access Agentic Workbench documentation, BPM pattern libraries from success.outsystems.com, and NDA-cleared excerpts from beta-customer interviews to create authentic, data-rich blueprints.

Estimated Number of Pages

1,500–2,000 (Covering ~200 micro-processes across 10 target industries)

This play establishes a unique resource hub of persona-specific AI prompts paired with one-click OutSystems application templates. This strategy moves beyond generic 'how-to' content by offering a practical, immediate solution that directly connects an AI idea to a tangible starting point in the Outsystems platform.

Example Keywords

• "ai prompts for procurement automation"
• "low code template hr onboarding chatbot"
• "prompt engineering supply chain dashboard"
• "gen ai prompts finance reconciliation"

Rationale

Professionals are actively searching for AI prompts to solve their specific business problems. By providing a library of tested prompts bundled with ready-to-use application templates, OutSystems can capture this audience and immediately demonstrate the platform's value, shortening the path from idea to implementation.

Topical Authority

OutSystems already provides a rich set of application templates and is building its authority in AI. This play uniquely merges these two strengths, creating a novel content type that competitors do not offer and positioning the brand as a practical leader in generative AI application development.

Internal Data Sources

Use scrubbed prompt logs from Agentic AI beta users, metadata from the existing /application-templates directory, and persona-based marketing materials to create highly relevant and targeted prompt-to-app pages.

Estimated Number of Pages

1,200–1,600 (Covering ~30 personas and 40 workflows, with potential for multilingual variants)

This strategy involves creating a comprehensive, SEO-optimized directory of pages, with each page dedicated to integrating a specific third-party system with OutSystems. This addresses a critical pain point for enterprise buyers who need to ensure new platforms can connect to their existing tech stack.

Example Keywords

• "outsystems salesforce integration tutorial"
• "low code integrate snowflake data"
• "connect servicenow to custom mobile app builder"
• "sap odata integration low code platform"

Rationale

Integration capability is a core decision-making factor for enterprise software adoption. While the OutSystems forums and Forge get incidental traffic for these queries, there are no organized, authoritative pages targeting this high-intent search traffic, representing a significant untapped opportunity to capture technical evaluators.Topical Authority

OutSystems' Forge is a massive repository of pre-built connectors and integrations, giving the domain inherent authority. This play formalizes that authority into a structured, user-friendly directory that can be programmatically generated, leveraging the rich metadata and documentation that already exists to prove its integration prowess.

Internal Data Sources

Utilize the OutSystems Forge API to pull connector names, versions, and ratings; use documentation snippets for REST/SOAP connectors; and reference webinar transcripts on integration patterns to populate each directory page with unique, valuable content.

Estimated Number of Pages

800–1,200 (Covering the top SaaS, ERP, CRM, Payments, and IoT systems)

This play creates a library of pages focused on the ROI of replacing high-cost SaaS licenses or legacy suites with solutions built on OutSystems. Each page acts as a business case, directly targeting decision-makers who are searching for cost-effective alternatives to their current software stack.

Example Keywords

• "servicenow alternative for it service management"
• "salesforce licensing replacement cost"
• "oracle ebs custom module alternative"
• "tableau viewer license alternative low code"

Rationale

Keywords like 'alternative' and 'replacement' signal extremely high purchase intent from buyers actively looking to make a change, often driven by budget pressure. OutSystems currently lacks an SEO footprint for these valuable queries, leaving a significant gap that this highly targeted, ROI-focused content can fill.

Topical Authority

OutSystems has over 200 case studies and numerous webinar assets that highlight cost savings and total cost of ownership (TCO) advantages. This play leverages that existing proof to build authority and credibility for 'replacement' searches, turning marketing assets into a lead-generation engine.

Internal Data Sources

Ingest data from internal deal desk ROI calculators, customer cost-out data from case studies and webinars, and the pricing & editions database to create data-driven, compelling arguments for switching to OutSystems.

Estimated Number of Pages

700–900 (Covering top SaaS and legacy packages across 10+ verticals)

This strategy focuses on creating a large volume of downloadable, industry- and use-case-specific RFP templates and vendor scorecards. This content targets procurement managers and IT leaders at the exact moment they are formalizing their vendor evaluation process.

Example Keywords

• "low code rfp template insurance claims"
• "application modernization rfp checklist"
• "rfp questions low code crm extension"
• "vendor scorecard digital government platform"

Rationale

Searches for RFP templates represent one of the highest-intent activities in the B2B buyer's journey, occurring just before vendor short-listing. By providing these valuable assets, OutSystems can insert itself into the procurement process early, frame the evaluation criteria in its favor, and capture leads from enterprise buyers that no competitor is systematically targeting via SEO.

Topical Authority

OutSystems has deep expertise in enterprise sales and has responded to thousands of RFPs. The company also licenses reports from analysts like Gartner and Forrester. This play codifies that internal knowledge and third-party criteria into a scalable content asset that establishes authority with a procurement-focused audience.

Internal Data Sources

Use anonymized real RFPs handled by the sales team, licensed analyst evaluation criteria, and internal security and scalability requirement libraries to build comprehensive and credible RFP templates.

Estimated Number of Pages

500–700 (Covering ~50 use cases across 10 industries, plus generic variants)

Improvements Summary

Expand and restructure low-code platform content to target high-potential keywords, address content gaps, and improve internal linking. Add new assets like comparison posts, ROI calculators, and case studies to capture more search intent and drive conversions.

Improvements Details

Increase word count and add data-backed sections to /low-code/benefits/, implement FAQ and comparison tables, and optimize meta tags for target keywords such as 'benefits of low-code' and 'low code platform advantages.' Reposition /low-code/ as a comprehensive pillar page, clarify /low-code-platform/ as a product-focused landing, and introduce new content assets including a 'Low-Code vs No-Code' blog, ROI calculator, and case study round-up. Strengthen internal linking with a hub-spoke model, add breadcrumb schema, and address technical SEO by consolidating duplicate content and improving Core Web Vitals.

Improvements Rationale

These improvements address weak keyword coverage, thin content, and internal competition that are preventing key pages from ranking in the top 10. By aligning content structure and on-page elements with SERP leaders, filling content gaps, and improving technical SEO, the site can capture more organic traffic and funnel users toward high-intent actions like free trials. The strategy is designed to move target keywords from page 2 to page 1, increase organic clicks, and support trial sign-up growth.