
OVHcloud US Organic Growth Opportunities
1. Readiness Assessment
1. Readiness Assessment
2. Competitive Analysis
2. Competitive Analysis
3. Opportunity Kickstarters
3. Opportunity Kickstarters
4. Appendix
4. Appendix
Readiness Assessment
Current Performance
- Driving 83k monthly organic visits from 50k keywords, with traffic valued at $1.3m in equivalent ad spend
- Strong authority score of 66 backed by 92k referring domains shows established market presence
- Homepage and VPS product pages capture 37% of organic traffic, with branded terms ("ovh", "ovhcloud") driving 14% of visits
Growth Opportunity
- Technical infrastructure terms like "vps" (27k searches/mo) and "dedicated server" (3.6k searches/mo) show high commercial intent
- Product documentation pages currently underperform despite strong search demand
- International market opportunity evident with successful performance across multiple language versions (/fr/, /de/, /es/)
Assessment
Your strong domain authority and extensive backlink profile provide a solid foundation for growth. Data suggests systematic opportunity to expand technical documentation and product-specific content across your service offerings. AirOps can help scale content production to capture high-value infrastructure terms where purchase decisions are made.
Competition at a Glance
Analysis of 2 direct competitors shows OVHcloud.com currently ranks 3rd in organic search performance, generating 83,089 monthly organic visits from 49,898 ranking keywords.
Market leader DigitalOcean demonstrates significant dominance with 604,825 monthly organic visits and 316,639 ranking keywords, representing a substantial gap in market visibility. The second competitor, Linode, maintains similar traffic levels to OVHcloud with 76,437 monthly visits.
The competitive landscape reveals high-value technical and cloud infrastructure terms commanding significant search volumes (12K-60K monthly searches) and commercial intent (CPCs ranging $3-15). The minimal keyword overlap between competitors suggests distinct content territories, with technical tutorials and documentation representing the largest traffic opportunities.
Opportunity Kickstarters
Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.
Create extensive technical documentation covering developer tools, commands, and programming concepts that developers frequently search for. This play targets high-volume technical keywords where competitors currently dominate.
Example Keywords
- "filezilla tutorial" (60,500 searches)
- "node version manager guide" (33,100 searches)
- "grep command tutorial" (14,800 searches)
- "git undo commit guide" (8,100 searches)
Rationale
Developers searching for these topics are potential customers for cloud services, and OVHcloud currently lacks content in this high-traffic area.
Topical Authority
As a leading cloud provider, OVHcloud has the technical expertise to create authoritative content in this space.
Internal Data Sources
Leverage existing documentation, support resources, and technical team expertise to create comprehensive guides.
Estimated Number of Pages
500-1,000 pages
Create detailed pages for each OVHcloud data center location, including specifications, services, and compliance standards. This comprehensive guide will serve businesses seeking local hosting solutions.
Example Keywords
- "cloud hosting in [Country]"
- "data center specifications [City]"
- "local cloud services [Region]"
- "data sovereignty requirements [Country]"
Rationale
Addresses the growing need for location-specific hosting solutions while highlighting OVHcloud's global infrastructure.
Topical Authority
OVHcloud's direct ownership and operation of these facilities provides unique authority.
Internal Data Sources
Utilize detailed specifications, compliance documentation, and performance metrics from each data center.
Estimated Number of Pages
500-1,000 pages
Develop comprehensive pricing guides and comparison tools for cloud services across different use cases and scales. Target high-intent users actively comparing cloud solutions.
Example Keywords
- "cloud storage pricing" (8,100 searches)
- "aws server pricing comparison" (4,400 searches)
- "storage cost calculator" (3,600 searches)
- "cloud hosting cost comparison" (2,900 searches)
Rationale
Users searching for pricing are in the decision-making phase and more likely to convert.
Topical Authority
OVHcloud's competitive pricing and transparent cost structure provides authority in this space.
Internal Data Sources
Leverage internal pricing data, customer case studies, and cost comparison analyses.
Estimated Number of Pages
300-500 pages
Create detailed compliance guides for different industries and regions, explaining how OVHcloud services meet various regulatory requirements. Target businesses seeking compliant cloud solutions.
Example Keywords
- "HIPAA compliant cloud hosting" (2,400 searches)
- "GDPR cloud solutions" (1,800 searches)
- "PCI DSS compliant hosting" (1,200 searches)
- "financial services cloud compliance"
Rationale
Businesses seeking compliance solutions have high conversion potential and larger budgets.
Topical Authority
OVHcloud's existing certifications and compliance expertise provide natural authority.
Internal Data Sources
Use compliance documentation, certification details, and legal team expertise.
Estimated Number of Pages
800-1,200 pages
Develop comprehensive guides for deploying popular open-source software on OVHcloud infrastructure. Target developers and businesses seeking detailed implementation instructions.
Example Keywords
- "deploy WordPress on cloud server"
- "MongoDB cloud hosting setup"
- "PostgreSQL cloud deployment"
- "Jenkins cloud installation guide"
Rationale
High demand for specific software deployment guides with clear implementation intent.
Topical Authority
OVHcloud's expertise in hosting solutions provides natural authority for deployment guides.
Internal Data Sources
Leverage technical documentation, support team knowledge, and customer deployment cases.
Estimated Number of Pages
1,500-2,500 pages
Improvements Summary
The strategy focuses on optimizing OVHcloud's VPS location-specific pages by targeting high-potential keywords and enhancing on-page SEO elements. It also suggests creating new content and improving internal linking to increase visibility and engagement.
Improvements Details
Key tasks include optimizing title tags, meta descriptions, and headers with target keywords like 'vps server india' and 'vps hosting australia'. The strategy recommends content enrichment with local benefits and use cases, and suggests new blog posts and comparative guides. Internal linking between VPS pages and related services is also advised.
Improvements Rationale
These improvements aim to increase search rankings and organic traffic by focusing on low-competition, high-potential keywords. Enhancing content relevance and quality is expected to improve user engagement and conversion rates, while strengthening OVHcloud's brand authority in targeted regions.
Appendix
Keyword | Volume | Traffic % |
---|---|---|
best seo tools | 5.0k | 3 |
seo strategy | 4.0k | 5 |
keyword research | 3.5k | 2 |
backlink analysis | 3.0k | 4 |
on-page optimization | 2.5k | 1 |
local seo | 2.0k | 6 |
Page | Traffic | Traffic % |
---|---|---|
/seo-tools | 5.0k | 100 |
/keyword-research | 4.0k | 100 |
/backlink-checker | 3.5k | 80 |
/site-audit | 3.0k | 60 |
/rank-tracker | 2.5k | 50 |
/content-optimization | 2.0k | 40 |
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