Oxagile Organic Growth Opportunities

Create high-intent landing pages that map specific AdTech components to buyer contexts, focusing on the strategic decision to build custom solutions versus buying off-the-shelf. These pages target enterprise decision-makers looking for specialized engineering partners to build proprietary advertising infrastructure.

Example Keywords

• "dsp development company"
• "custom ad server software"
• "retail media network development"
• "ssp development services"
• "programmatic advertising platform development"

Rationale

High-value enterprise buyers often search for specific component expertise when building proprietary stacks. By providing detailed build-vs-buy guides and implementation blueprints, Oxagile can capture leads at the start of multi-million dollar procurement cycles.

Topical Authority

Oxagile already has a strong AdTech footprint with its /adtech/ hub being a top traffic driver. Expanding into component-specific pages leverages existing domain credibility while targeting higher-intent commercial queries.

Internal Data Sources

Utilize AdTech service line definitions, internal reference architectures for bidders and ad decisioning engines, and anonymized delivery metrics from the existing AdTech portfolio.

Estimated Number of Pages

4,000+ (Covering 20+ components across 20+ industries and 10+ regions)

Develop technical implementation pages for the "building blocks" of modern streaming, such as SSAI, low-latency protocols, and packaging workflows. These pages target engineering directors and product owners who are currently building or optimizing video delivery pipelines.

Example Keywords

• "SSAI implementation services"
• "low latency HLS development"
• "CMAF packaging workflow"
• "MPEG-DASH packager development"
• "streaming QoE monitoring implementation"

Rationale

Technical teams search for specific protocol expertise when they encounter bottlenecks in their video stack. Providing structured implementation guides positions Oxagile as the expert partner capable of solving complex delivery challenges.

Topical Authority

Video and OTT content currently drive the majority of Oxagile's organic traffic. Moving from informational "what is" content to technical "how to implement" content captures users further down the funnel.

Internal Data Sources

Leverage internal QA matrices, protocol-specific test plans, and engineering runbooks for HLS/DASH and DRM systems found in the Custom Video Solutions competence center.

Estimated Number of Pages

1,500+ (Covering 25+ building blocks across 10+ use cases and 6+ cloud environments)

Generate pages focused on the intersection of Fintech system development and specific regulatory or technical standards. These pages target financial institutions undergoing mandatory digital transformations or compliance-driven system overhauls.

Example Keywords

• "ISO 20022 migration services"
• "AML software development"
• "open banking api implementation"
• "loan origination system development"
• "PSD2 api development services"

Rationale

Compliance deadlines (like ISO 20022) create urgent, non-discretionary spending. Scaled pages targeting these specific standards allow Oxagile to appear as a specialized compliance-engineering partner.

Topical Authority

Oxagile maintains a dedicated Fintech hub and a deep portfolio in banking and finance. This play expands their reach from general mobile banking into high-stakes back-office and regulatory engineering.

Internal Data Sources

Use existing finance/banking portfolio case studies, security posture documentation, and internal compliance checklists for financial data handling.

Estimated Number of Pages

1,200+ (Covering 15+ system types across 10+ regulatory frameworks and 8+ regions)

Create a massive library of migration guides for buyers looking to switch from one specific vendor to another or to a custom-built solution. These pages capture users at the exact moment of dissatisfaction with their current vendor stack.

Example Keywords

• "migrate from FreeWheel to custom SSAI"
• "Google Ad Manager migration services"
• "replace Twilio video with custom WebRTC"
• "replatforming from Player SDK X to Y"
• "ad server migration runbook"

Rationale

Migration queries represent the highest possible intent, as the buyer has already identified a need and is looking for a transition partner. This strategy targets the "conversion-to-traffic efficiency gap" by focusing on high-value replatforming projects.

Topical Authority

Oxagile's deep expertise in the underlying technologies (WebRTC, AdTech, Streaming) makes them a credible neutral party for complex migration and integration work.

Internal Data Sources

Extract migration patterns from the 166+ portfolio pages, including risk registers, timeline templates, and data parity checklists used in previous replatforming projects.

Estimated Number of Pages

3,000+ (Covering 100+ vendor pairs across AdTech, Streaming, and Real-time comms)

Build an encyclopedia of pages addressing specific app store rejection reasons and performance bottlenecks for Smart TV platforms. This play targets media companies whose release cycles are blocked by technical certification failures.

Example Keywords

• "Tizen app certification support"
• "TV app memory optimization services"
• "remediate smart TV app rejection"
• "webOS app store submission help"
• "TV app startup time optimization"

Rationale

App store rejection is a major pain point for media companies. By providing the solution to specific rejection codes or performance failures, Oxagile captures leads who need immediate, expert intervention.

Topical Authority

Oxagile's existing content on TV UX and optimization provides a foundation for this play. It productizes their deep device-level knowledge into a "fix-it-now" service offering.

Internal Data Sources

Utilize internal device QA matrices, performance baselines for various OEMs (Samsung, LG, Roku), and automated regression testing frameworks.

Estimated Number of Pages

1,500+ (Covering 12+ platforms and 80+ common rejection/performance issues)

Improvements Summary

Rework the OTT/VOD pages into a hub-and-spoke cluster with clear intent splits across how-to guides, provider comparisons, and the OTT apps service page. Refresh on-page structure, titles, schema, and internal linking so page-2 rankings move into the top 10 and comparison pages send qualified traffic to the service offer.

Improvements Details

Rebuild the pillar guide around "ott platform development" with an architecture diagram, step-by-step checklist, jump-linked TOC, cost/timeline drivers, FAQs, and HowTo + FAQ schema plus a visible "last updated" date. Update the OTT apps service page to target "ott app development company" by adding service packages, platform coverage (tvOS, Android TV, Tizen, webOS), 2–4 case snapshots, delivery/QA/support sections, and intent-matched FAQs; add contextual CTAs from comparison posts. Refresh listicles with above-the-fold comparison tables, a "how we evaluated" section, a decision tree, and ItemList schema; expand DRM/security content (Widevine/PlayReady/FairPlay, multi-DRM flow, watermarking, tokenization, common attacks) and tighten device guides around "android tv application development" and "apple tv app development" with stronger cross-links.

Improvements Rationale

The data indicates strong commercial terms with attractive CPC and low competition (notably "ott app development company"), but low traffic share suggests CTR/snippet mismatch and intent misalignment keeping key URLs stuck on page 2. Overlap between provider roundups and build guides likely causes internal competition, so clearer intent separation plus hub linking should consolidate relevance. DRM-related queries show relatively low result counts, making deeper, intent-matched coverage and richer results (ItemList/FAQ/HowTo and 2025/2026-style titles) good candidates for faster ranking gains.