Pattern Organic Growth Opportunities

This play creates programmatic reports on unauthorized sellers and MAP violations for specific product categories and marketplaces. It leverages Pattern's unique enforcement data to attract high-value brand protection managers.

Example Keywords

• "unauthorized sellers cosmetics amazon"
• "grey market electronics walmart"
• "map violation report outdoor gear uk"
• "how to stop unauthorized sellers on ebay"

Rationale

Brands are constantly fighting brand erosion from unauthorized sellers, creating a high-intent search audience of brand and legal managers. While Pattern ranks for adjacent terms like 'map pricing,' it has no coverage for these specific 'unauthorized seller' and 'brand protection' keywords. This play directly addresses a critical pain point for Pattern's ideal customer profile, using data no competitor can replicate.

Topical Authority

Pattern has existing authority in 'MAP pricing' (a top traffic-driving blog post), making this a natural and authoritative extension. By publishing scaled reports, Pattern can become the definitive source for brand protection intelligence, moving from general advice to specific, data-backed insights.

Internal Data Sources

Utilize daily buy-box and seller-count data from Pattern’s proprietary Digital Shelf crawler. Incorporate anonymized data from internal MAP violation enforcement tickets to create compelling narratives. Leverage Geo-Scorecard data to visualize the 'heat' of brand erosion offenses by region.

Estimated Number of Pages

1,800+ (60 product categories × 15 marketplaces × 2 country groupings)

This strategy involves creating in-depth, programmatic guides on how to sell on various global marketplaces, tailored to specific countries. It aims to capture brands at the moment they are planning international expansion.

Example Keywords

• "how to sell on noon in uae"
• "zalando seller requirements germany"
• "flipkart marketplace fees india"
• "mercado libre cross-border trade program"

Rationale

The domain has proven authority on selling on major marketplaces like Amazon and Walmart. This play extends that trust to dozens of other growing global marketplaces (Noon, Zalando, Flipkart, etc.) where content is sparse and competition is low. The keywords target a high-intent, bottom-of-funnel audience actively seeking an expansion partner like Pattern.

Topical Authority

The existing traffic for 'how to sell on amazon' and related topics gives Pattern strong topical authority to expand into other marketplace guides. Search engines already view pattern.com as a trusted source for marketplace expertise, making it highly likely to rank for these new, long-tail variations.

Internal Data Sources

Leverage internal global expansion playbooks used by Pattern's consulting teams. Integrate real Digital Shelf data showing SKU counts and buy-box win rates by marketplace. Use Pattern’s internal shipping cost matrices to generate realistic margin and fee examples.

Estimated Number of Pages

2,400+ (60 marketplaces × 40 countries)

This play generates programmatic pages that report on the 7-day stock-out risk for specific product categories on different marketplaces and countries. It uses Pattern's proprietary inventory and sales velocity data to create a resource that is impossible for competitors to replicate.

Example Keywords

• "amazon stock out rate electronics"
• "walmart inventory shortage beauty usa"
• "flipkart stockout forecast fashion india"
• "supply chain risk index for ecommerce"

Rationale

Supply chain and merchandising VPs actively search for data on inventory risk to benchmark performance and justify investments in better fulfillment. These keywords have high commercial intent and are directly aligned with Pattern's middle-mile and 3PL offerings. The domain currently has no coverage for these valuable operational terms.

Topical Authority

While this is a new topic, Pattern's existing content on 'fulfillment' and the 'digital shelf' provides a credible foundation. The uniqueness and depth of the proprietary data (live SKU velocity, historical lead times) will allow Pattern to quickly build authority and own this niche, attracting a valuable new audience segment.

Internal Data Sources

Use a live API feed from the Pattern OMS for SKU velocity and on-hand units. Incorporate historical lead-time variability data from the internal Transportation Management System (TMS). Leverage Geo-Scorecard data to show how regional demand spikes affect stock-out risk.

Estimated Number of Pages

2,100+ (35 categories × 6 marketplaces × 10 key countries)

This play creates a library of strategic playbooks for achieving specific advertising goals on various retail media networks. It moves beyond generic advice to offer tactical guides for different funnel stages and objectives.

Example Keywords

• "increase roas amazon dsp prospecting"
• "walmart connect brand awareness tactics"
• "tiktok shop conversion optimization checklist"
• "instacart ads strategy for new product launch"

Rationale

Pattern has strong authority in Amazon advertising content but thin coverage on emerging, high-growth networks like TikTok Shop, Instacart Ads, and Walmart Connect. This play captures marketers searching for actionable strategies on these platforms, positioning Pattern as the expert across the entire retail media landscape and driving leads for its ad management services.Topical Authority

The domain's existing strength in Amazon DSP and advertising content provides a powerful base of topical authority. This play is a logical extension, applying that expertise to other platforms and demonstrating a comprehensive understanding of the full ad ecosystem, which will be rewarded by search engines.

Internal Data Sources

Incorporate aggregated and anonymized ad performance KPIs (ACOS, CTR, CVR) from the >$500M in ad spend managed by Pattern. Use insights from the Pattern Geo-Scorecard to recommend regional bid modifiers. Pull data from the Creators program to add unique influencer marketing tie-ins for platforms like TikTok.

Estimated Number of Pages

1,080+ (30 objectives × 12 retail media networks × 3 funnel stages)

This strategy develops a comprehensive, country-specific library of content detailing ecommerce tax, duties, and compliance regulations. It targets brands at the critical, high-friction stage of navigating international legal requirements.

Example Keywords

• "ecommerce sales tax florida 2025"
• "vat rules for ecommerce france"
• "cross-border duties canada to us"
• "import compliance for selling in germany"

Rationale

Brands seeking to expand globally are frequently blocked by complex tax and compliance issues, leading them to search for clear, actionable information. These keywords represent a high-intent, bottom-of-funnel audience perfectly aligned with Pattern's global accelerator services. Competitor sites have virtually no coverage, and existing SERPs are dominated by accounting firms with thin, generic content that Pattern can easily outrank with data-rich pages.

Topical Authority

This is flagged as an area of lower topical authority. However, Pattern can overcome this by leveraging its deep internal expertise. By structuring proprietary legal and logistics documents into scalable content using AirOps, Pattern can build authority quickly and create a defensible moat.

Internal Data Sources

Use internal legal and logistics compliance briefs as a foundational knowledge base. Create interactive tables and examples from country-specific duty calculators used by Pattern's operations teams. Incorporate quotes from internal compliance experts to boost E-A-T (Expertise, Authoritativeness, Trustworthiness).

Estimated Number of Pages

700+ (50 U.S. states + 150 countries × 4 annual updates)

Improvements Summary

Consolidate duplicate MAP vs MSRP articles, optimize on-page elements for high-value keywords, and add structured FAQ and comparison content. Expand supporting assets, internal links, and schema to capture more organic traffic and featured snippets.

Improvements Details

Merge the two 'map-pricing-vs-msrp' URLs with a 301 redirect and canonical tag, update H1 to target 'MAP Pricing vs. MSRP', and add a schema-marked comparison table. Insert a comprehensive FAQ section using tracked queries, expand enforcement content with real-world data, and offer a downloadable MAP policy template. Refresh the MAP compliance article, embed a short explainer video, and optimize on-page elements for terms like 'map pricing', 'map compliance', and 'minimum advertised price'. Strengthen internal linking from high-authority pages and add a related resources widget.

Improvements Rationale

Consolidating duplicate content resolves authority splitting and cannibalization, helping the main page rank higher for target keywords. Adding structured data, FAQs, and comparison tables increases eligibility for featured snippets and better matches user intent. Expanding related content and internal links reinforces topical authority, driving more qualified traffic and supporting lead generation for key services.