Penske Media Corporation Organic Growth Opportunities

Create a canonical record for every look from WWD-covered runways, detailing the designer, season, model, and materials. This turns a vast photo archive into a structured, searchable database for high-intent collectors, stylists, and fashion historians.

Example Keywords

• "Prada FW12 look 35 details"
• "archive Dior Homme 2007 coat for sale"
• "Mugler SS95 metallic catsuit material"
• "Stella McCartney FW23 recycled nylon supplier"

Rationale

The current search landscape for specific runway looks is dominated by low-resolution Pinterest boards and incomplete blogs. By leveraging the high-quality WWD archive and backstage notes, PMC can create the definitive, authoritative source for fashion history, capturing a valuable audience of professionals and enthusiasts with purchase intent.

Topical Authority

As the owner of Women's Wear Daily (WWD), PMC possesses one of the world's most comprehensive and authoritative fashion archives. This play establishes unparalleled topical authority by transforming that archive into a structured, data-rich resource that no competitor can replicate.

Internal Data Sources

Utilize the entire WWD and Fairchild photo archive, internal CMS captions, legacy Style.com data, reporters' backstage notes on mills and fabrics, and brand ESG reports (ingested via PDF) for material provenance.

Estimated Number of Pages

20,000+

Develop a comprehensive library that breaks down every song in Billboard Hot 100 history containing a sample, mapping its lineage back to the original track. This creates an engaging, link-worthy resource for music fans, producers, and researchers.

Example Keywords

• "songs that sample I Got 5 On It"
• "what did Drake sample in Search & Rescue"
• "music samples used in 90s hip hop"
• "copyright clearance for music samples"

Rationale

While sites like WhoSampled exist, they lack the official chart data and authority of Billboard. PMC can create the canonical resource by combining its proprietary Luminate audio fingerprint data with historical Hot 100 chart performance, offering a richer, more accurate, and more engaging user experience.

Topical Authority

PMC's ownership of Billboard and Luminate provides an unassailable data moat. This play leverages the core assets of the business to answer questions that no other entity can with the same level of authority, cementing PMC as the definitive source for music data.

Internal Data Sources

Leverage Luminate's ISRC and audio fingerprint metadata, the complete Billboard Hot 100 historical chart data, and quotes from Rolling Stone interviews with producers about their sampling process.

Estimated Number of Pages

5,200+

Build an atlas of static pages, one for each major film or TV show, that maps and describes every confirmed filming location. This strategy turns ephemeral production news into an evergreen, highly-visual resource for travelers and film buffs.

Example Keywords

• "where was Dune 2 filmed"
• "Outer Banks season 4 filming locations"
• "Game of Thrones Iceland locations tour"
• "movies shot in Budapest"

Rationale

Search interest for filming locations is high and currently served by hobbyist blogs with questionable accuracy. PMC, through Variety and Deadline, breaks the original production news and has access to set-visit notes and publicists, allowing it to create a definitive, trustworthy, and more comprehensive guide.

Topical Authority

PMC's trade publications are the primary source for production news, including location shoots. This play structures that proprietary news flow into a permanent, browsable asset, establishing PMC as the go-to authority for the business and logistics of filmmaking.

Internal Data Sources

Use production notes and set-visit articles from Variety/Deadline, state film-commission PDFs, and exclusive interviews. Integrate with the Getty Images partnership for high-quality, affordable location stills.

Estimated Number of Pages

3,500+

Create a canonical dossier for every key songwriter, producer, and mixer behind Billboard-charting tracks. Each page would feature a dynamic, sortable discography tied directly to chart performance, celebrating the creators behind the hits.

Example Keywords

• "songs produced by Jack Antonoff ranked"
• "Max Martin discography timeline"
• "Rick Rubin Hot 100 hits list"
• "best Diane Warren penned ballads"

Rationale

While artists are well-documented, the creators behind the music are often relegated to unstructured Wikipedia tables. This play targets growing search interest in 'behind-the-scenes' talent, creating a definitive resource for fans, A&R professionals, and aspiring musicians.

Topical Authority

By linking Luminate's official credit data with Billboard's official chart performance, PMC can provide a level of accuracy and depth that fan sites and encyclopedias cannot match. This reinforces PMC's authority over the entire music ecosystem, from creation to consumption.

Internal Data Sources

Fuse Luminate's ISWC/ISRC metadata (for official credits) with the historical Billboard chart database. Enrich content with quotes and creative process insights from Rolling Stone and Billboard interviews.

Estimated Number of Pages

8,000+

Develop a live tracking page for every book, comic, podcast, or video game optioned for a film or TV adaptation. The page would follow the IP's journey from the initial rights deal through to its release, serving both industry pros and fans.

Example Keywords

• "Red Rising movie status 2025"
• "video games being made into movies list"
• "Fallout tv series option details"
• "upcoming book to screen adaptations"

Rationale

Information on adaptation rights and production status is scattered across press releases and news articles. This play consolidates PMC's own exclusive scoops from Deadline and Variety into a single, structured, and easy-to-follow database, capturing high-intent search traffic from both consumers and industry executives.

Topical Authority

Deadline and Variety break over 80% of all major IP option deals, making PMC the primary source of this information. Creating a structured tracker from this news flow is a natural extension of this authority, making pmc.com the definitive resource for the IP pipeline.

Internal Data Sources

Utilize the news feed from Deadline's 'Rights' and 'Deals' CMS tags, Variety's production calendar, box-office forecasts, and data from the Vox Media partnership on podcast IP.

Estimated Number of Pages

3,000+

Improvements Summary

Consolidate duplicate careers pages into a single, well-structured hub targeting both corporate and brand-specific job queries. Add JobPosting and FAQ schema, optimize on-page elements, and create supporting content for long-tail informational searches.

Improvements Details

Redirect /join-our-team to /careers, implement a clear page structure with dedicated sections for each PMC brand, and optimize for keywords like 'PMC careers', 'Rolling Stone jobs', and 'internships'. Add structured data for job listings, FAQ schema, and publish blog articles addressing informational queries. Strengthen internal linking from all PMC properties and news releases, and improve technical SEO for speed, mobile UX, and crawlability.

Improvements Rationale

Combining authority and relevance on a single careers page addresses split ranking signals and confusion for search engines, helping move key terms from page 2 to top 5. Structured data and targeted content increase visibility in Google Jobs and capture brand-specific and informational searches, while improved internal linking and technical fixes accelerate ranking gains and organic applications.