Pipedrive Organic Growth Opportunities

Create a comprehensive database of sales role salaries and compensation structures across different regions, industries, and experience levels. This data-driven content would serve both employers and job seekers while positioning Pipedrive as an authority in sales career development.

Example Keywords

• "Average [Sales Role] salary in [Location]"
• "[Industry] sales compensation trends"
• "Sales commission structures in [Country]"
• "Entry level sales salary [City]"

Rationale

Salary information attracts high search volume and serves both job seekers and employers. This content fills a gap in Pipedrive's current coverage while aligning with their core audience.

Topical Authority

As a CRM platform focused on sales teams, Pipedrive has natural authority to provide compensation insights.

Internal Data Sources

Market research reports, job posting analytics, recruitment firm partnerships, and aggregated industry data.

Estimated Number of Pages

20,000+ (Covering multiple roles, locations, and industries)

Develop an extensive multilingual glossary covering sales and CRM terminology in various languages, with detailed explanations and practical examples. This resource would serve global audiences seeking to understand industry terminology in their native language.

Example Keywords

• "[Term] definition in [Language]"
• "What is [CRM Term] in [Language]"
• "Sales terminology [Language]"
• "CRM glossary [Language]"

Rationale

Educational content in multiple languages captures international search traffic and serves underserved markets.

Topical Authority

Pipedrive's existing presence in multiple markets provides credibility for multilingual content.

Internal Data Sources

Localization teams' expertise, international customer support data, multilingual SEO research.

Estimated Number of Pages

8,000+ (Covering multiple languages and terms)

Create detailed automation workflow templates and recipes tailored to specific industries and business processes. Each guide would provide step-by-step instructions for implementing automated workflows in Pipedrive.

Example Keywords

• "[Industry] CRM automation workflow"
• "How to automate [Process] in [Industry]"
• "CRM automation templates for [Industry]"
• "Pipedrive automation for [Business Type]"

Rationale

Automation is a high-value feature that users actively seek guidance on implementing. Industry-specific templates attract targeted traffic from businesses looking to optimize their processes.

Topical Authority

Pipedrive's existing automation features and industry expertise provide natural authority.

Internal Data Sources

User automation data, industry expertise, support documentation.

Estimated Number of Pages

4,000+ (Covering various industries and processes)

Develop detailed integration guides for connecting Pipedrive with thousands of third-party tools and software applications. Each guide would provide step-by-step instructions and use cases.

Example Keywords

• "Integrate Pipedrive with [Software]"
• "How to connect [Tool] to Pipedrive"
• "Pipedrive [Software] integration setup"
• "CRM integration guide for [Tool]"

Rationale

Integration-related searches have high intent and current coverage is limited. Comprehensive guides would attract users seeking specific integration solutions.

Topical Authority

Pipedrive's API and existing integrations provide credibility.

Internal Data Sources

API documentation, integration platform data, support tickets.

Estimated Number of Pages

10,000+ (Covering various software tools and integration types)

Create an extensive library of sales objection handling scripts and strategies, segmented by industry, product type, and customer persona. Each script would provide practical responses and techniques.

Example Keywords

• "How to handle [Specific Objection]"
• "Sales objection scripts for [Industry]"
• "Overcoming price objections in [Field]"
• "[Industry] sales objection responses"

Rationale

Sales professionals actively seek practical guidance on handling objections. This content serves immediate needs while positioning Pipedrive as a sales enablement resource.

Topical Authority

Pipedrive's focus on sales processes provides natural authority in this area.

Internal Data Sources

Sales training materials, customer success stories, persona data.

Estimated Number of Pages

3,000+ (Covering various objections and industries)

Improvements Summary

Optimize content with targeted keywords, enhance content depth, and improve internal linking to boost organic traffic and engagement.

Improvements Details

Focus on keywords like 'sales playbook' and 'sales action plan format' by integrating them into titles, meta descriptions, and headers. Expand articles with subtopics and add visual elements like infographics. Improve internal linking between cluster pages and from high-authority pages.

Improvements Rationale

These improvements aim to capitalize on low competition and moderate to high search volumes, enhancing visibility and relevance. By optimizing content and structure, the strategy seeks to improve keyword rankings, increase organic traffic, and strengthen user engagement.