Plane Organic Growth Opportunities
1. Readiness Assessment
1. Readiness Assessment
2. Competitive Analysis
2. Competitive Analysis
3. Opportunity Kickstarters
3. Opportunity Kickstarters
4. Appendix
4. Appendix
Readiness Assessment
Current Performance
- Driving nearly 8k monthly organic visits from over 7k ranking keywords, with an equivalent ad spend value of $18k.
- Your blog is a powerful acquisition channel, with just a few informational articles on topics like "ITIN vs EIN" and IRS forms driving over 50% of all organic traffic.
- You have a moderate Authority Score of 38 built on a foundation of over 1.6k referring domains, indicating a solid but not yet dominant market presence.
Growth Opportunity
- The market leader generates over 137k monthly visits—more than 15x your current traffic—demonstrating a significant addressable market for you to capture.
- Your
/salariessection contains over 4.5k pages but drives very little traffic, representing a massive, untapped opportunity for programmatic SEO to attract high-intent users. - The success of your long-tail, informational blog posts provides a proven template that can be expanded across more HR, payroll, and compliance topics to systematically attract new users.
Assessment
You have a strong content-led foundation with clear, data-backed paths to significant traffic growth. The data reveals a major opportunity to scale your successful informational content strategy and unlock the potential of your underperforming programmatic pages. Airops can help systematically execute this expansion, closing the gap with competitors and capturing a larger share of the market.
Competition at a Glance
An analysis of 3 direct competitors—Deel, Remote, and Oyster—shows that plane.com currently ranks 4th in organic search performance. Our domain attracts 7,895 monthly organic visits from 7,289 ranking keywords, placing us behind the analyzed competitor set.
In contrast, the market leader, Deel, generates 136,787 monthly organic visits and ranks for 116,297 keywords. This represents a significant gap in market visibility and highlights the scale of our top competitor's digital footprint, which is over 15 times larger than ours in terms of keyword reach.
The data reveals a clear correlation between the breadth of keyword coverage and organic traffic volume. Our competitors have established a much larger keyword footprint, indicating a substantial, untapped opportunity for plane.com to capture a larger share of the audience and close the current performance gap.
Opportunity Kickstarters
Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.
Improvements Summary
Revise high-value tax explainer articles by front-loading primary keywords, expanding content with step-by-step guides, annotated screenshots, and FAQ sections, and improving internal linking. Add new supporting content, structured data, and expert author signals to increase relevance and authority.
Improvements Details
Key tasks include updating titles and H1s to start with target keywords like 'IRS 147C Letter', adding TL;DR summaries, embedding comparison tables, and marking up FAQs with schema. Expand articles to 1,800-2,200 words, include annotated screenshots, and add expert-reviewed badges. Build a pillar page, strengthen internal links between related posts, and add call-outs to product pages. Target keywords such as 'irs 147c letter', 'ein vs ssn', and '1099 penalty' for improved rankings.
Improvements Rationale
These improvements address missed keyword opportunities, weak internal linking, and lack of structured data, all of which limit current rankings despite low competition. By aligning content with search intent, adding rich media and schema, and reinforcing E-E-A-T, the site can move articles from page 2 to top 5 positions and capture featured snippets. This is expected to drive significant organic traffic growth and increase product sign-ups through better topical authority and in-content CTAs.
Appendix
| Keyword | Volume | Traffic % |
|---|---|---|
| best seo tools | 5.0k | 3 |
| seo strategy | 4.0k | 5 |
| keyword research | 3.5k | 2 |
| backlink analysis | 3.0k | 4 |
| on-page optimization | 2.5k | 1 |
| local seo | 2.0k | 6 |
| Page | Traffic | Traffic % |
|---|---|---|
| /seo-tools | 5.0k | 100 |
| /keyword-research | 4.0k | 100 |
| /backlink-checker | 3.5k | 80 |
| /site-audit | 3.0k | 60 |
| /rank-tracker | 2.5k | 50 |
| /content-optimization | 2.0k | 40 |
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