Porch Organic Growth Opportunities

Create hyper-local cost guides for thousands of home improvement projects in every US city. These pages will provide homeowners with accurate, data-backed price ranges, replacing generic national averages with actionable local intelligence.

Example Keywords

• “cost to install ceiling fan in chicago”
• “roof flashing replacement cost austin”
• “average septic tank pump cost denver”
• “electric panel upgrade cost seattle”

Rationale

Homeowners consistently search for project costs before hiring a pro. By offering granular, city-specific cost data derived from real quotes, Porch can capture massive long-tail traffic from users at the bottom of the funnel, as the provided domain data shows they currently only have one ranking cost page.

Topical Authority

Porch's core business is connecting homeowners with pros, giving it access to millions of real project quotes. Publishing this proprietary data at scale establishes unparalleled authority on home service pricing that competitors with generic blog content cannot match.

Internal Data Sources

Utilize historical bid/quote amounts from the Porch professional network, regional labor-rate tables, and material SKUs from the Lowe’s partnership to generate uniquely accurate content.

Estimated Number of Pages

5,000,000+

Develop a comprehensive encyclopedia detailing the average lifespan and replacement cost for specific appliance models in different climates. These guides answer the critical homeowner question, 'How much longer will my appliance last, and what will it cost to replace it?'

Example Keywords

• “how long does a whirlpool wtw5057lw washer last”
• “gas furnace carrier model 59sc2 lifespan phoenix”
• “replace lg lfxc22526s cost seattle”
• “ge refrigerator life expectancy florida”

Rationale

Every homeowner eventually faces appliance failure. Targeting brand- and model-specific keywords with failure-rate data captures users at a moment of high urgency and commercial intent, driving them to Porch for replacement pros.

Topical Authority

Porch's access to warranty and service records provides real-world Mean Time Between Failure (MTBF) data. This unique dataset allows for the creation of hyper-specific, trustworthy content that is impossible for competitors to replicate, establishing strong topical authority in a new vertical.

Internal Data Sources

Leverage warranty start/claim timestamps from Porch Protection Plan data, aggregated service records showing install and failure dates, and replacement quotes from the pro network.

Estimated Number of Pages

2,200,000+

Generate localized seasonal home maintenance checklists for thousands of US cities, tailored to their specific climate zone. These pages will guide homeowners on crucial preventative tasks, from winterizing pipes in Boston to hurricane prep in Miami.

Example Keywords

• “winter home maintenance checklist boston”
• “spring hvac tune-up tips phoenix”
• “hurricane prep home service checklist miami”
• “fall gutter cleaning denver”

Rationale

Searches for seasonal home maintenance are predictable and recurring, representing a massive, renewable source of traffic. Providing checklists that are localized to a user's climate provides far more value than generic guides and builds user trust, capturing traffic Porch currently misses.

Topical Authority

Porch can analyze its vast dataset of completed jobs to see which services spike in which locations during specific seasons. This proprietary trend data validates the checklist recommendations, establishing Porch as the authority on proactive homeownership.

Internal Data Sources

Use timestamped job orders by service category and city, NOAA climate zone data overlays, and pro recommendations for seasonal tasks to create data-driven checklists.

Estimated Number of Pages

720,000+

Build the definitive resource for smart home compatibility, creating pages that confirm whether a specific smart device works with a homeowner's existing legacy equipment. These pages will demystify smart home installations and connect users with qualified pros.

Example Keywords

• “ecobee compatible with goodman gmh95”
• “phyn water monitor with pex plumbing”
• “ring doorbell transformer size older homes”
• “can i install a nest thermostat on a rheem furnace”

Rationale

The smart home market is booming, but compatibility issues are a major source of consumer frustration and search queries. By providing clear, pairwise compatibility answers, Porch can capture a valuable audience of tech-savvy homeowners ready to hire an installer.

Topical Authority

Porch has access to thousands of chat logs and pro-reported installation notes detailing which smart device/legacy equipment pairings work and which don't. Aggregating this unique, real-world data creates a content moat that competitors cannot cross.

Internal Data Sources

Create a knowledge base from anonymized chatbot logs of compatibility questions, pro-reported success/failure rates from installation jobs, and lists of required accessories for specific pairings.

Estimated Number of Pages

600,000+

Create thousands of directional guides detailing the costs, logistics, and necessary steps for moving between any two major US cities. These pages will serve as the go-to resource for individuals and families planning an interstate move.

Example Keywords

• “move cost chicago to austin”
• “hire movers seattle to boise”
• “atlanta to nashville relocation checklist”
• “moving from new york to miami guide”

Rationale

People planning a move have a long list of high-intent searches related to cost, logistics, and finding service providers. By creating pages for every city-to-city permutation, Porch can capture this valuable audience and funnel them directly into its established Moving vertical.

Topical Authority

Porch already has a 'Moving' section and ranks for related terms, indicating existing topical authority. Leveraging internal data from the Porch Moving Group, including actual quotes and demand curves, will create superior, data-rich content that outranks competitors.

Internal Data Sources

Use real quotes from the Porch Moving Group, fuel cost algorithms, seasonal demand data, and city-specific permit/parking regulations for moving trucks.

Estimated Number of Pages

249,500+

Improvements Summary

Consolidate and re-architect Porch Pro contractor pages to eliminate cannibalization and focus authority on a single pillar page. Optimize on-page content, target high-value keywords, add structured data, and strengthen internal linking to improve rankings and click-through rates.

Improvements Details

Make /pro the main pillar page, canonicalize overlapping URLs, and retitle for clarity. Add keyword-rich H1s, H2s, and comparison tables targeting terms like 'porch pro', 'porch leads', and 'porch pro login'. Implement FAQ schema, publish supporting blog and case study content, embed a video walkthrough, and add internal links from relevant site areas. Address technical SEO with unified meta descriptions, canonical tags, and improved Core Web Vitals.

Improvements Rationale

Consolidating fragmented content prevents self-competition and allows the pillar page to accumulate authority and relevance for target queries. Focused keyword targeting, structured data, and improved internal linking increase the likelihood of higher rankings and rich result eligibility. These changes are expected to drive more qualified organic traffic and improve conversion rates for Porch Pro’s lead-generation platform.