Precis Organic Growth Opportunities

Generate thousands of hyper-specific compliance pages that provide actionable checklists for marketers navigating complex privacy laws. This play captures high-intent traffic from technical and legal buyers facing urgent compliance deadlines.

Example Keywords

• "DMA consent requirements meta ads sweden"
• "GDPR server-side tagging checklist shopify belgium"
• "ePrivacy directive cookie banner google analytics norway"
• "CPRA compliance for google ads"

Rationale

With the constant evolution of digital privacy laws (GDPR, DMA, CPRA), in-house legal and marketing teams are desperately searching for actionable, platform-specific guidance. By creating a comprehensive matrix of pages covering every major law, platform, and country, Precis can become the go-to resource for compliance, capturing extremely high-intent leads that need immediate expert help.

Topical Authority

Precis already has content on cookie consent and privacy, demonstrating foundational knowledge. This play dramatically scales that authority by moving from broad topics to thousands of specific, technical solutions, positioning Precis as a leader in privacy-first marketing implementation, a space currently dominated by less-technical law firms.

Internal Data Sources

Leverage internal privacy audit templates and checklists used by the Precis privacy and compliance teams. Connect to an RSS feed for legal updates via SEMrush to trigger automated content refreshes in AirOps, ensuring the checklists remain current and accurate.

Estimated Number of Pages

6,000 (10 regulations × 20 platforms × 30 countries)

Create a forward-looking library of static reports that predict the SERP visibility impact of Google's Search Generative Experience (SGE) on high-value commercial keywords. This play positions Precis at the forefront of SEO innovation, attracting strategic, board-level conversations.

Example Keywords

• "sge impact on 'car insurance' keyword"
• "search generative experience forecast 'sneakers' german"
• "how will sge affect cpc 'mortgage calculator' uk"
• "will sge replace organic results for 'b2b software'"

Rationale

Brands and executives are concerned about how SGE will disrupt their organic and paid traffic. This play directly addresses that fear by offering predictive data on a massive scale. Instead of a single blog post, Precis can own thousands of long-tail queries about SGE's impact, capturing traffic from SEO and PPC directors tasked with future-proofing their strategy.

Topical Authority

Precis already ranks for terms like 'sge example' and 'sge and seo' from a single guide. This play expands that toehold into a dominant position by providing granular, keyword-level data, demonstrating a technical and predictive capability that competitors lack.

Internal Data Sources

Utilize Precis’ proprietary SGE crawler and click-through rate (CTR) modeling data, which is already used for internal client presentations. Use AirOps' image generation to create unique before-and-after SERP visualizations for each keyword report, making the data more compelling and shareable.

Estimated Number of Pages

5,000 (500 high-value keywords per vertical × 10 languages)

Publish a massive library of predictive pages showing the expected Return On Ad Spend (ROAS) trajectory for major retail holidays. This provides immense value to budget planners and captures high-stakes commercial intent months in advance.

Example Keywords

• "black friday roas forecast electronics uk"
• "cyber monday advertising returns fashion germany"
• "ramadan ecommerce roas curve indonesia"
• "back to school ppc forecast usa"

Rationale

Marketing and e-commerce directors plan their multi-million dollar holiday budgets months in advance and actively search for data to justify their spending curves. While competitors offer generic 'tips' articles, this play provides hard data forecasts, answering a critical business question and attracting high-value decision-makers precisely when they are planning their agency needs.

Topical Authority

As an agency with deep experience in omnichannel retail and e-commerce (evidenced by case studies like Matas and NA-KD), Precis possesses years of seasonal performance data. This play leverages that historical data to establish predictive authority, a step beyond simple case studies.

Internal Data Sources

Connect to the Alvie performance marketing platform's predictive modeling API to generate the ROAS curves. Internal forecast decks and historical campaign data from past holiday seasons can be parsed to enrich the content with insights on channel mix and creative strategy.

Estimated Number of Pages

4,500 (12 retail moments × 25 sectors × 15 countries)

Establish a living repository of quarterly marketing benchmark data, creating an invaluable resource for CMOs and marketing leaders. This play generates evergreen traffic from decision-makers and cements Precis's status as a data-driven authority.

Example Keywords

• "ecommerce marketing benchmarks germany q1 2025"
• "fintech paid social cpa benchmarks uk"
• "average cpc for saas google ads usa"
• "b2b marketing roi benchmarks nordics"

Rationale

Decision-makers constantly search for benchmark data to evaluate their own performance and set future targets. By providing fresh, query-able data on a quarterly basis (rather than a gated annual PDF), Precis can create a highly valuable, SEO-friendly resource that captures recurring traffic from high-level executives who are in the process of evaluating their agency partners and performance.

Topical Authority

Precis already ranks for 'seo metrics' and is a Google Cloud analytics partner, showing a strong data and analytics foundation. This play scales that authority immensely by leveraging proprietary, real-world performance data across dozens of industries and countries, proving their expertise with data, not just words.

Internal Data Sources

The core of this play is a direct data pipeline from Precis's Alvie platform, which can provide anonymized, aggregated spend, CPA, CPC, and ROAS data. This proprietary dataset is impossible for competitors to replicate and serves as a powerful, defensible moat.

Estimated Number of Pages

3,500+ per year (25 industries × 35 countries × 4 quarters)

Generate visually compelling, data-rich heatmap pages that reveal the best-performing days and hours to advertise on specific platforms and in specific countries. This unique content asset attracts hands-on media buyers and demonstrates a sophisticated level of data analysis.

Example Keywords

• "google ads best time to advertise germany"
• "facebook cpa heatmap uk"
• "tiktok ads cost by hour sweden"
• "linkedin ads peak performance times usa"

Rationale

Paid media managers are always looking for an edge to optimize their campaign performance and reduce wasted spend. A heatmap that visually shows performance by hour and day is an incredibly powerful and easy-to-digest tool. This play provides direct, actionable insights that are far more valuable and memorable than a standard blog post, driving leads from practitioners who recognize the deep expertise required to create such an asset.

Topical Authority

Precis manages campaigns across over 50 markets, giving them access to a massive dataset of performance over time. This play directly showcases that data-processing and analysis capability, reinforcing their brand promise of being a 'tech-powered marketing agency' and an expert in data-driven efficiency.

Internal Data Sources

Use anonymized, aggregated log-level data from the Alvie platform, specifically spend and conversion timestamps, to generate the data for the heatmaps. Within AirOps, use the Getty Images integration to create custom-branded graphics for each heatmap, making the content highly shareable.

Estimated Number of Pages

1,600 (8 platforms × 40 countries × 5 spend tiers)

Improvements Summary

Consolidate and optimize the SEO measurement content cluster by refreshing the pillar page, expanding supporting content, and addressing keyword cannibalization. Add interactive tools, case studies, and targeted internal links to improve authority and user engagement.

Improvements Details

Update the pillar page to a comprehensive 2,500+ word guide targeting keywords like 'seo value', 'measure seo performance', and 'seo roi', and add an interactive ROI calculator. Refresh supporting articles with unique angles, new sections (e.g., SGE reporting), and link them strategically to the pillar. Address missing sub-topics such as benchmark data, GA4 walkthroughs, and executive dashboards, and implement structured data, optimized images, and author bios to support E-E-A-T.

Improvements Rationale

These actions address keyword overlap and cannibalization, helping the pillar page gain topical authority and higher rankings. Deeper, expert content and interactive features are expected to outperform generic competitors, while improved internal linking and technical SEO will drive more organic traffic and conversions.