Precisely Organic Growth Opportunities

This play generates thousands of hyper-local climate and hazard risk reports for every US county, segmented by property type. It leverages Precisely's proprietary geospatial and weather data to create unique, high-value assets that attract real estate, insurance, and finance professionals searching for specific risk assessments.

Example Keywords

• "Miami-Dade flood risk multifamily"
• "Harris County hail risk for warehouses"
• "Maricopa County wildfire risk retail properties"
• "Los Angeles County seismic hazard map commercial real estate"
• "Cook County infrastructure vulnerability assessment"

Rationale

The current SERPs for local climate risk are dominated by generic government PDFs (FEMA, NOAA) that are not specific to commercial property types. By creating detailed, asset-class-specific risk snapshots, Precisely can capture high-intent search traffic from professionals conducting due diligence for major capital investments, a core target audience for their data enrichment products.

Topical Authority

Precisely possesses exclusive, proprietary datasets like Historical Weather Risk, US Parcel Boundaries, and Building Footprints. Publishing scaled-out analysis from these datasets establishes unparalleled topical authority in the intersection of climate science and real estate analytics, a space where competitors lack equivalent data assets.

Internal Data Sources

The LLM would be fed data from internal APIs for the Historical Weather Risk product, US Parcel Boundaries, Building Footprints, and Mobility data (for foot-traffic impact). Customer case studies from the insurance and retail sectors would be used to inject real-world ROI examples.

Estimated Number of Pages

10,000+

Create thousands of micro-reports for every high-population ZIP code, showcasing unique demographic, spending, and mobility data. This play transforms Precisely's proprietary data assets into a vast network of long-tail SEO pages that capture local-level search intent.

Example Keywords

• "90210 demographic insights"
• "11211 consumer spending profile"
• "78704 property risk data"
• "10013 foot traffic patterns"
• "30301 postal code geospatial data"

Rationale

Competitors for ZIP code-level data offer basic census tables. Precisely can create a defensible moat by enriching these pages with its proprietary mobility indices, consumer spending profiles, risk scores, and map tiles, providing far more value to users and attracting a wide range of business analysts, marketers, and site selection professionals.

Topical Authority

Precisely owns one of the largest location intelligence and consumer data catalogs, including Address Fabric, StreetPro, Dynamic Demographics, and Mobility Patterns. Systematically publishing insights from these datasets at a granular postal level will cement Precisely's authority as the go-to source for hyper-local business intelligence, a core brand pillar.

Internal Data Sources

This play would utilize internal APIs to pull attributes from the Data Guide catalog, specifically for products like Address Fabric, Dynamic Demographics, and Mobility Patterns. Anonymized customer success stories in retail and insurance would be used to provide context on how the data drives business outcomes.

Estimated Number of Pages

10,000

This play establishes a comprehensive library of step-by-step guides for integrating legacy systems like mainframes with modern cloud platforms. It targets high-intent technical users who are actively searching for solutions to complex data integration problems that Precisely's products are designed to solve.

Example Keywords

• "how to integrate IBM i with Snowflake"
• "mainframe data to Databricks pipeline"
• "AS/400 to AWS Glue ETL tutorial"
• "Db2 CDC to Kafka stream setup"
• "IMS data to Azure Synapse integration"

Rationale

Search results for these specific, high-value integration queries are currently dominated by scattered forum posts and niche consultancy blogs. Precisely can become the definitive resource by creating an official, product-centric library of solutions, capturing users at the exact moment of need and funneling them directly to their Connect and Ironstream products.

Topical authority

Precisely's brand heritage is built on mainframe data management (Syncsort) and the company already ranks for foundational terms like "mainframe" and "db2". This play is a logical and authoritative expansion, leveraging deep institutional knowledge to demonstrate expertise in the complex but lucrative niche of legacy system modernization.

Internal Data Sources

The content generation process would leverage the official Connector Catalog sitemap, technical documentation and installation guides for Precisely Connect and Ironstream, and anonymized support knowledge base articles that illustrate common configuration steps and troubleshooting.

Estimated Number of Pages

1,050-1,200

Develop a large-scale repository of 'how-to' guides for automating specific SAP transactions using Precisely's Automate Studio. This strategy targets a high-value audience of SAP users with problem-aware, solution-seeking keywords, directly promoting a core product.

Example Keywords

• "mass upload MM02 with Excel"
• "VA01 automation script"
• "ME21N RPA template"
• "automate SAP transaction FB60"
• "Fiori app automation for sales orders"

Rationale

The SERPs for SAP automation are fragmented, led by individual consultants, forum posts, and YouTube videos, with no single authoritative source. By creating an official library of tool-based walkthroughs, Precisely can capture this audience, outranking competitors with structured, trustworthy content that leads directly to their Automate product line.

Topical Authority

While Precisely has a limited number of SAP-related posts, its acquisition of Winshuttle (the foundation of the Automate suite) provides immense latent topical authority. Activating this expertise through scaled content creation will quickly establish Precisely as a leader in the SAP process automation space.

Internal Data Sources

Content would be generated by providing the LLM with product guides and macro templates from the Automate Studio suite. Additionally, AirOps' transcription services could convert existing webinar demos and customer stories (e.g., Keller Williams, L’Occitane) into structured, step-by-step text instructions.

Estimated Number of Pages

650-800

This play creates a definitive guide on how to correctly format and validate a postal address for every country and territory in the world. It targets a global audience of developers, data managers, and logistics professionals with foundational, problem-oriented keywords that Precisely's products are built to solve.

Example Keywords

• "address format in Kenya"
• "correct postal address for UAE"
• "Luxembourg address validation API"
• "Sri Lanka postcode rules and format"
• "how to validate a Brazilian address"

Rationale

Currently, searchers looking for international address formatting rules are met with unreliable blogs and basic Wikipedia tables. Precisely can become the global source of truth by publishing authoritative, API-driven guides, capturing users at the start of their data quality journey and introducing them to Precisely's validation solutions.

Topical Authority

Precisely owns world-class datasets and APIs for global address validation (Address Fabric, Spectrum APIs). This play directly showcases that core competency, moving expertise from hidden technical documentation to the SEO-friendly front-end and establishing undeniable authority on a topic central to their business.

Internal Data Sources

The LLM would be fed metadata from the Address Fabric product (field lists, ISO codes, language rules), API request/response examples from the Spectrum and Precisely API documentation, and anonymized implementation notes from major e-commerce and logistics customers.

Estimated Number of Pages

330-350

Improvements Summary

Expand glossary pages with deeper content, multimedia, and structured data to target high-value keywords and capture featured snippets. Strengthen internal linking, add supporting content, and improve technical SEO for better rankings and traffic.

Improvements Details

Increase glossary page length to 1,200–1,500 words, add sections for definition, business value, architecture, challenges, and FAQs using schema markup. Integrate diagrams, explainer videos, and optimize headers and metadata for terms like 'what is EDW', 'system access control', and 'define SOX'. Build a pillar glossary guide, comparative blogs, and whitepapers, while adding contextual links to product and related glossary pages. Address technical SEO with URL consistency, page speed improvements, hreflang, and regular content refreshes.

Improvements Rationale

Current glossary pages are thin and lack the depth, structure, and multimedia that Google favors for 'what is/define' queries, resulting in page-2 rankings despite high search volume. By expanding content, targeting specific keywords, and improving on-page and technical SEO, these pages can win featured snippets, increase organic traffic, and drive more users to product pages, supporting lead generation goals.