Primary Organic Growth Opportunities

Create thousands of hyper-specific salary and equity benchmark pages to capture high-intent traffic from founders and job seekers. This play transforms proprietary portfolio HR data into an unmatched public resource that drives authority and leads.

Example Keywords

• "series a startup cto equity percentage"
• "pre-seed growth marketer salary san francisco"
• "seed stage healthtech product manager comp"
• "nyc startup customer success manager equity"
• "remote ai researcher pay early stage"

Rationale

Compensation is a top-searched topic by founders and talent, yet reliable, granular data for early-stage startups is scarce. By publishing real, anonymized benchmarks from its portfolio, Primary.vc can become the definitive source, attracting a massive, high-value audience that competitors cannot serve.

Topical Authority

While the domain currently has low authority for salary-related keywords, the proprietary nature of the data from over 300 portfolio companies creates an immediate and defensible authority. This unique dataset will attract high-quality backlinks from across the tech ecosystem, rapidly building relevance.

Internal Data Sources

Utilize anonymized and aggregated data from portfolio HRIS exports (e.g., Rippling, Gusto) and equity management platforms (e.g., Carta, Pulley). Augment with data from operator network surveys and talent team records.

Estimated Number of Pages

25,000+ (50 roles × 5 seniority levels × 5 stages × 5 sectors × 4 key cities)

Turn the existing jobs.primary.vc job feed into a massive SEO asset by creating thousands of long-tail landing pages. These pages will target specific combinations of role, industry, location, and seniority to capture job seekers who are currently missed by the single jobs portal.

Example Keywords

• "remote senior product manager startup jobs"
• "nyc ai startup backend engineer roles"
• "entry level growth marketing jobs seed companies"
• "healthtech customer success openings remote"
• "series b fintech sales director jobs"

Rationale

Competitors like Y Combinator generate significant traffic from their job boards. Primary.vc already possesses the core asset—a feed of thousands of jobs—but fails to capitalize on its SEO potential. Creating programmatic pages for every permutation of job search will unlock a substantial volume of high-intent organic traffic.

Topical Authority

The domain already has established authority around "vc jobs" and hosts a subdomain (jobs.primary.vc) with high-quality job listings. This play expands on that existing topical relevance by creating thousands of specific entry points, dramatically increasing the surface area for search engines to crawl and rank.

Internal Data Sources

Leverage the real-time job feeds from portfolio company Applicant Tracking Systems (e.g., Greenhouse, Lever). Enrich pages with unique content like salary band data from portfolio HR teams and company metadata from LinkedIn via AirOps integration.

Estimated Number of Pages

6,000+ (30 roles × 4 seniority levels × 5 industries × 10 geo/remote permutations)

Develop a comprehensive library of data-rich pages focused on key performance indicators (KPIs) for startups. Each page will provide benchmarks for a specific metric within a specific sector and funding stage, establishing Primary.vc as a go-to resource for data-driven founders.

Example Keywords

• "seed stage saas benchmarks"
• "series a fintech net revenue retention"
• "average cac ai startups"
• "pre-seed healthtech gross margin"
• "seed valuation multiples b2b infrastructure"

Rationale

Founders and operators are constantly searching for benchmark data to measure their performance and set goals. By providing proprietary, anonymized data from its vast portfolio, Primary.vc can offer unparalleled value and create content that is impossible for competitors to replicate, attracting a highly qualified audience.

Topical Authority

Primary.vc already publishes data-backed thought leadership through its 'First Edition' blog and various bootcamps. This play formalizes that expertise into a structured, scalable library, leveraging the data from over 350 portfolio companies to build defensible topical authority on startup performance metrics.

Internal Data Sources

Use anonymized financial data from portfolio company dashboards (e.g., Stripe, QuickBooks). Enrich this with qualitative insights from operator network surveys, transcripts from the 'Primary Expert Network,' and headcount data via AirOps' LinkedIn integration.

Estimated Number of Pages

1,200+ (10 sectors × 6 stages × 20 metrics)

Build a foundational SEO pillar by creating a comprehensive glossary of every technical term a founder might encounter. Each page will offer a clear definition enriched with real-world examples and insights from Primary's operator network.

Example Keywords

• "what is a mfn clause safe note"
• "gross logo retention definition saas"
• "venture debt subordination explained"
• "product market fit survey template"
• "r&d tax credit startup"

Rationale

Definitional queries represent a massive volume of top-of-funnel search traffic. While competitors like Y Combinator have a glossary, Primary can differentiate by infusing its definitions with practical advice, proprietary data, and operator anecdotes, turning a simple explainer into a high-value resource.

Topical Authority

This play is an effective way to establish broad topical authority across the entire startup ecosystem. Ranking for hundreds of foundational terms signals to Google that Primary.vc is a comprehensive expert, which can lift rankings for other, more commercial keywords. The domain's authority (DA 31) is sufficient to compete for these long-tail informational queries.

Internal Data Sources

Mine the extensive archive of 'First Edition' posts for existing explanations. Use AirOps' transcription services to extract quotes and examples from recorded bootcamp sessions and operator workshops. Leverage internal playbooks from the operator network as a knowledge base.

Estimated Number of Pages

500+ (Covering a full A-Z of finance, legal, product, and GTM terms)

Create a unique and highly sought-after resource by deconstructing real, anonymized board deck slides. Each page will focus on a specific slide type for a given funding stage and sector, offering founders an invaluable look at how to present their company.

Example Keywords

• "series b board deck template revenue bridge"
• "startup kpi slide examples seed"
• "churn waterfall slide fintech"
• "org chart slide sample series a"
• "board meeting materials early stage"

Rationale

Founders constantly seek examples of what a 'good' board deck looks like, but most available resources are generic templates. By providing visuals and commentary from actual, successful decks, Primary.vc can create a powerful 'link-bait' asset that attracts a high-intent founder audience and earns valuable backlinks.

Topical Authority

This is a blue-ocean opportunity with minimal direct competition. The uniqueness of the content—real slides—will quickly establish Primary as an authority on founder communication and fundraising narratives. The authority gained here will flow to other parts of the site.

Internal Data Sources

Use historical board decks from the firm's archives, carefully anonymized and sanitized. AirOps can be used to split the source PDFs into images and text, which can then be combined with new commentary transcribed from operator recordings. The Getty Images partnership can supply placeholder imagery where needed.

Estimated Number of Pages

2,000+ (20 slide types × 5 stages × 4 sectors × 5 exemplar variants)

Improvements Summary

Enhance SEO for six fintech articles by optimizing keywords, internal linking, and on-page elements. Introduce new content and improve existing structures to increase visibility and traffic.

Improvements Details

Focus on targeting keywords like 'fintech startups nyc' and 'top fintech companies in new york'. Optimize the flagship list with updated titles, H1s, and structured data. Strengthen internal links and add new content such as a '2024 NYC Fintech Landscape Report'.

Improvements Rationale

These improvements aim to move key pages from page-2 to top-5 positions in search results, increasing organic traffic and authority. By refining keyword targeting and enhancing content structure, the strategy seeks to align with Primary's positioning and attract relevant audiences.