Procore Organic Growth Opportunities

Create comprehensive guides covering construction codes, regulations, and permit requirements for cities, states, and countries worldwide. This extensive database would serve as the definitive resource for construction professionals seeking regulatory information.

Example Keywords

• "building codes in [city/state/country]"
• "construction regulations in [region]"
• "permit requirements for [location]"
• "international building code requirements"

Rationale

Construction professionals consistently search for up-to-date regulatory information, representing a significant content gap in Procore's current offerings. This resource would attract high-intent users directly involved in project planning and execution.

Topical Authority

As a leading construction management platform, Procore has the credibility to provide authoritative regulatory information.

Internal Data Sources

Leverage Procore's compliance modules, legal partnerships, and user-contributed updates to maintain accurate, current content.

Estimated Number of Pages

10,000+ pages covering global regions

Develop detailed cost estimation guides for various construction project types across different regions, including material costs, labor rates, and other expenses. This comprehensive resource would provide valuable planning data for construction professionals.

Example Keywords

• "construction cost estimator [project type] in [city]"
• "average cost to build [building type] in [year]"
• "material costs for construction in [region]"
• "labor rates in construction [city]"

Rationale

Cost estimation information has high search volume and direct relevance to Procore's target audience. This content fills a significant gap in current coverage.

Topical Authority

Procore's extensive project management experience provides credibility for cost-related content.

Internal Data Sources

Utilize anonymized project data, industry reports, and supplier partnerships for accurate pricing information.

Estimated Number of Pages

2,500+ pages covering various project types and regions

Create comprehensive guides on safety standards, regulations, and best practices in construction, categorized by country, state, and type of work. This resource would serve as a crucial reference for ensuring compliance and workplace safety.

Example Keywords

• "construction safety regulations in [state]"
• "OSHA standards for [construction activity]"
• "safety protocols for construction sites"
• "construction PPE requirements"

Rationale

Safety compliance is mandatory in construction, creating consistent demand for authoritative information. This content addresses a critical need while attracting qualified traffic.

Topical Authority

Procore's existing safety modules and expertise provide strong credibility in this area.

Internal Data Sources

Leverage Procore's Safety and Quality tools, expert contributions, and regulatory updates.

Estimated Number of Pages

1,500+ pages covering regulations and best practices

Create detailed guides for various construction project types, including methodologies, best practices, and process workflows. This comprehensive resource would serve as a reference for project planning and execution.

Example Keywords

• "how to manage [project type] construction"
• "[project type] construction best practices"
• "steps in [project type] construction"
• "challenges in [project type] projects"

Rationale

Project-specific information has high search volume and direct relevance to Procore's target audience. This content addresses a significant gap in current coverage.

Topical Authority

Procore's platform expertise across various project types provides strong credibility.

Internal Data Sources

Utilize project data, expert contributions, and case studies from Procore's platform.

Estimated Number of Pages

2,500+ pages covering different project types

Develop a comprehensive glossary of construction terms, techniques, materials, and acronyms with detailed explanations and examples. This resource would serve as the definitive reference for industry terminology.

Example Keywords

• "what is [construction term]"
• "[construction term] definition"
• "difference between [term A] and [term B]"
• "construction terminology explained"

Rationale

Professional terminology searches have consistent volume and attract both new and experienced construction professionals. This content fills a significant educational gap.

Topical Authority

Procore's industry expertise provides strong credibility for defining and explaining terminology.

Internal Data Sources

Leverage technical documentation, expert review, and user suggestions.

Estimated Number of Pages

3,000+ pages covering industry terms

Improvements Summary

Focus on optimizing company profile pages with unique title tags, meta descriptions, and keyword-rich content. Enhance internal linking and create new content like service-specific pages and blog posts.

Improvements Details

Target primary keywords such as exact company names and variations like 'Company Name + Services'. Optimize title tags, meta descriptions, and header structures with relevant keywords. Expand body content to 500-800 words, include high-quality images with alt text, and ensure NAP consistency. Implement internal linking from related Procore pages and cross-link within the cluster.

Improvements Rationale

These improvements aim to increase visibility and search rankings by targeting low competition, branded keywords. By optimizing content and enhancing internal linking, the strategy seeks to drive more organic traffic and improve user engagement, ultimately leading to higher conversion rates and stronger brand relationships.