Procore Organic Growth Opportunities

Generate dynamic scorecards that forecast the probability of schedule delays, cost overruns, and safety incidents for specific project types in every state. This positions Procore as a data-driven authority on risk management, attracting high-intent users seeking to de-risk upcoming projects.

Example Keywords

• “schedule overrun probability [state]”
• “construction risk score [building type]”
• “cost overrun forecast construction [state]”
• “project risk analytics [industry]”

Rationale

SERPs for construction risk are filled with static whitepapers and academic PDFs. By offering dynamic, data-backed risk scores based on real project outcomes, Procore can capture high-value traffic from project owners and developers in the planning phase, directly feeding the sales pipeline for its risk and financial management tools.

Topical Authority

Procore’s platform houses billions of real-time field events like RFIs, Change Orders, and incident reports. Leveraging this proprietary data to create predictive risk models establishes unmatched topical authority that competitors relying on survey data cannot replicate.

Internal Data Sources

Utilize de-identified RFI/Change Order velocity data and incident frequency curves by project type and CSI division. This data, processed through an internal ML model, provides the unique, predictive insights that form the core of the content.

Estimated Number of Pages

2,000 (Covering 40 building types across 50 states)

Create data-driven leaderboards ranking the top-rated subcontractors by trade and city, based on proprietary Procore performance metrics. This play captures high-intent general contractors searching for reliable partners and establishes the Procore Network as the definitive source for subcontractor discovery.

Example Keywords

• “best hvac subcontractor [city]”
• “top commercial electricians [city]”
• “construction subcontractor ratings [trade]”
• “find [trade] contractor [city]”

Rationale

Finding qualified and reliable subcontractors is a primary pain point for general contractors. Current search results are dominated by generic directories like Yelp that lack objective performance data. Procore can fill this gap, driving valuable GC traffic and increasing engagement with the Procore Network.

Topical Authority

The Procore Construction Network contains thousands of company profiles enriched with on-platform performance KPIs like schedule adherence and RFI turnaround times. Publishing leaderboards based on this data demonstrates unparalleled insight into the subcontractor ecosystem, solidifying Procore's authority.

Internal Data Sources

Leverage the Procore Network API to query company profiles. Calculate a composite 'Procore Score' using anonymized data on schedule variance, safety incidents, and client satisfaction scores from project closeout surveys.

Estimated Number of Pages

3,000 (Covering 10 key trades across the top 300 U.S. cities)

Launch a series of pages that track the near real-time price and lead times for core construction materials at the state level. This provides immense utility to estimators and project managers, capturing high-volume search traffic and positioning Procore as an indispensable resource for preconstruction.

Example Keywords

• “lumber price per board foot [state]”
• “rebar lead time [state]”
• “construction material shortage [material] [state]”
• “drywall cost forecast 2025 [state]”

Rationale

Material price volatility is a major challenge in construction, and reliable, localized data is scarce. By surfacing proprietary data from millions of purchase orders, Procore can create a go-to resource that outperforms the fragmented and often outdated information currently ranking in SERPs.

Topical Authority

Procore’s financial management tools process millions of purchase orders and daily logs, capturing actual costs and delivery dates. Exposing this anonymized, aggregated data publicly gives Procore unmatched authority on material market dynamics, a topic competitors can only address with generic blog posts.

Internal Data Sources

Utilize anonymized purchase order line items for unit cost and delivery duration. Enrich this with data from daily log weather tags to provide context on supply chain delays, creating a uniquely comprehensive dataset.

Estimated Number of Pages

1,500 (Covering 30 core materials across 50 states)

Develop a comprehensive library of guides detailing the building permit and inspection process for every major U.S. city. These pages will serve as a definitive resource for contractors navigating local bureaucracy, capturing high-intent, bottom-of-funnel search traffic.

Example Keywords

• “[city] building permit requirements”
• “building permit fees in [city]”
• “[city] construction inspection checklist”
• “how long to get a building permit in [city]”

Rationale

Navigating local permit requirements is a universal challenge in construction, yet online information is often fragmented and difficult to find on poorly optimized municipal websites. By creating a centralized, user-friendly resource, Procore can attract a massive audience of builders at the very start of their projects.

Topical Authority

While Procore already has authority on general contract topics, it lacks content on local compliance. With a high domain authority (60), Procore can easily outrank weak municipal sites for these long-tail keywords, rapidly building topical authority in local construction regulations.

Internal Data Sources

Differentiate the content by injecting anonymized Procore project metadata on typical permit cycle times and common review comments for that city. Leverage insights from the Procore Network to highlight the density of local GCs and specialty contractors familiar with the process.

Estimated Number of Pages

1,200 (Covering the top 1,200 U.S. cities)

Create a scalable database of construction-related funding programs, tax incentives, and grants, organized by state and project sector. This play positions Procore at the critical capital planning stage, capturing high-value traffic before a project is even fully funded.

Example Keywords

• “infrastructure grant opportunities [state]”
• “green building tax credit [state] construction”
• “historic preservation construction grants [state]”
• “funding for school construction [state]”

Rationale

Builders and owners constantly search for capital sources, but information on grants and incentives is buried in government PDFs and disparate websites. By aggregating and optimizing this information, Procore can become the first touchpoint for projects, influencing technology decisions early in the lifecycle.

Topical Authority

This play expands Procore's authority from project execution into the pre-preconstruction phase of capital planning. It aligns perfectly with Procore's value proposition of financial control and risk management, demonstrating how the platform can help manage the complexities of funded projects.

Internal Data Sources

Use case study snippets to illustrate how other Procore clients successfully managed grant compliance. Leverage anonymized project data to show average schedule performance against typical grant obligation deadlines, providing unique, practical advice.

Estimated Number of Pages

800 (Covering 4 key sectors across 50 states, with some overlap)

Improvements Summary

Expand and optimize glossary pages targeting high-volume, low-competition keywords to capture featured snippets and increase organic traffic. Add in-depth content, schema markup, rich media, and internal links to improve rankings and user engagement.

Improvements Details

Rewrite H1s with exact-match keywords, add concise definition blocks for snippets, and expand articles to 1,800-2,200 words covering use cases, step-by-step guides, and Procore product tie-ins. Integrate FAQ schema, downloadable templates, custom diagrams, explainer videos, and a jump-link table of contents. Strengthen internal linking with a glossary hub, contextual links to product and related pages, and a related resources widget. Target keywords include 'critical path method construction', 'schedule of values in construction', and 'payment bond in construction'.

Improvements Rationale

Current pages are thin, lack schema, and miss out on featured snippet opportunities despite ranking on page 2 for high-value terms. By deepening content, adding structured data, and improving internal linking, these pages can overtake competitors, increase click-through rates, and drive more qualified traffic. Richer content and clear product tie-ins also support higher demo conversions and domain authority in construction finance and scheduling topics.