Procore Organic Growth Opportunities

Create a scalable set of integration landing pages and setup guides for connecting Procore to specific ERP, scheduling, and document tools. This strategy targets high-intent buyers looking to bridge their existing software stack with construction project management.

Example Keywords

• "Sage Intacct integration for construction"
• "NetSuite integration for construction"
• "SharePoint integration for construction documents"
• "connect QuickBooks to construction project management"
• "sync Procore with job cost reporting"

Rationale

By targeting non-branded, high-intent "tool + construction workflow" queries, Procore can capture users in the evaluation phase of their tech stack. This directly addresses the traffic yield gap compared to competitors like Autodesk by converting a broader set of tool-specific keywords into organic visits.

Topical Authority

Procore maintains deep platform credibility with an Authority Score of 55 and over 3.4M backlinks. The existing Marketplace and developer ecosystem provide a strong foundation for Google to trust Procore on integration-related topics.

Internal Data Sources

Leverage Procore Marketplace listings, support manuals from v2.support.procore.com, and webinar transcripts to provide rich, technical context for each connector.

Estimated Number of Pages

15,000+ (Covering hundreds of tools across multiple use cases and regional variants)

Develop trade-specific solution pages that map Procore workflows to the daily needs of specialty contractors like electricians, roofers, and excavators. These pages focus on field productivity, document control, and billing visibility tailored to specific trade requirements.

Example Keywords

• "project management app for electrical contractors"
• "field productivity software for roofing"
• "construction document control for drywallers"
• "excavation jobsite communication software"
• "billing software for specialty contractors"

Rationale

Specialty contractors often search for solutions tailored to their specific trade rather than general construction software. This play allows Procore to capture underserved long-tail queries that align perfectly with their product subunits.

Topical Authority

The Procore Network already contains thousands of pages categorized by trade and location, signaling to Google that the domain is an authority on trade-specific construction entities.

Internal Data Sources

Utilize the Procore Network taxonomy, segment-specific case studies, and role-based product manuals to ensure the content resonates with trade-specific pain points.

Estimated Number of Pages

30,000+ (Covering 200+ trades and subtrades across various workflow intents)

Generate programmatic pages for each CSI MasterFormat section that translate technical specifications into actionable execution artifacts like submittal registers and quality checklists. This provides a bridge between design intent and field execution for project teams.

Example Keywords

• "CSI section 26 00 00 submittal register"
• "CSI section 09 90 00 quality checklist"
• "division 07 closeout requirements checklist"
• "CSI section 03 30 00 required documents"
• "spec section turnover package checklist"

Rationale

Construction professionals frequently search for specific CSI codes to understand deliverable requirements. Providing these "execution packs" positions Procore as an indispensable operational resource during the project lifecycle.

Topical Authority

Procore's Library already ranks for many construction "how-to" concepts, proving that Google accepts the domain as an informational authority for operational standards.

Internal Data Sources

Use support product manuals for submittals and quality tools, combined with webinar transcripts and MasterFormat reference data, to generate accurate requirements.

Estimated Number of Pages

60,000+ (Covering thousands of CSI sections across multiple project types and verticals)

Build a library of setup and best-practice pages for job cost and financial workflows categorized by accounting and ERP systems. These pages provide downloadable cost code lists and budget templates to help teams standardize their financial controls.

Example Keywords

• "job cost setup in Sage 300 CRE"
• "construction chart of accounts template for NetSuite"
• "WIP reporting workflow in QuickBooks Online"
• "cost code structure for construction ERP"
• "contractor financial controls checklist"

Rationale

Financial decision-makers search for implementation specifics when evaluating or rolling out new software. This play targets late-stage evaluators who are standardizing their financial processes.

Topical Authority

Procore has extensive financial product positioning and a large support footprint regarding ERP integrations, making it a trusted source for construction financial operations.

Internal Data Sources

Incorporate ERP integration documentation, financial management product manuals, and ROI reports to offer quantified business outcomes and technical accuracy.

Estimated Number of Pages

5,000+ (Covering dozens of ERP tools across various workflow topics and persona variants)

Create a programmatic "cookbook" for operational reporting that defines key performance indicators (KPIs) and provides dashboard templates for different construction roles. Each page includes calculation formulas and recommended report specifications.

Example Keywords

• "construction KPI dashboard for project managers"
• "project controls dashboard template"
• "forecast accuracy KPI for construction"
• "field productivity metrics dashboard"
• "quality trend report template"

Rationale

Operational leaders seek standardized ways to measure project success. By providing these "recipes," Procore can attract high-level decision-makers looking to improve their reporting maturity.

Topical Authority

Procore's existing analytics and reporting documentation, combined with its high domain authority, makes it a natural leader for "how to measure" construction performance.

Internal Data Sources

Leverage support documentation for analytics objects, webinar transcripts featuring industry experts, and internal benchmark data to provide unique insights.

Estimated Number of Pages

8,000+ (Covering hundreds of KPIs across various roles and project types)

Improvements Summary

Apply a repeatable “snippet-first” rewrite across Procore Library pages on construction financial management and contract administration. Add definition blocks, quick examples (tables), step-by-step sections with checklists/templates, and FAQ/PAA-driven modules supported by tighter internal linking and updated titles/H1s.

Improvements Details

Rework top-priority pages to target specific queries like "what are general conditions in construction," "sov in construction," and "wip report" with a 40–60 word above-the-fold definition, then add tables and 3–5 real examples. For process pages (change orders, closeout, bond claims), add numbered H2 steps plus downloadable checklists/templates and 6–10 FAQs with FAQ/HowTo schema. Build a hub page for “Construction Financial Management & Contract Administration” and interlink spokes (SOV, WIP, committed/indirect costs, change orders, bonds/liens, closeout), while adding links from product pages (Project Financials, Contract Management) and adding “Reviewed by” + references (AIA, surety, state lien resources).

Improvements Rationale

Most keywords show near-zero traffic share, suggesting rankings are sitting below page 1 and snippets are being won by competitors; a definition-first structure, scannable examples, and schema align directly with featured snippet and PAA formats. A hub-and-spoke internal linking system and gap-filling articles (lien waivers, pay apps, retainage, under/overbilling) strengthen topical authority and pass internal authority from higher-value pages, improving CTR and rankings over 6–12 weeks and expanding long-tail capture over 3–6 months.