Procter & Gamble Organic Growth Opportunities

Create a massive library of hyper-specific guides for removing any stain from any surface using a relevant P&G product. This play targets high-intent search queries at the exact moment a consumer has a cleaning emergency.

Example Keywords

• “how to remove baby food stain from polyester with tide”
• “clean hardwood coffee spill with swiffer wetjet”
• “get red wine out of white cotton shirt”
• “grass stains on jeans removal”

Rationale

P&G owns premier cleaning brands like Tide, Swiffer, and Dawn, making them the ultimate authority on cleaning solutions. Consumers actively search for these solutions in moments of need, and providing a comprehensive, scalable resource directly addresses this high-intent demand, capturing traffic that currently goes to lower-authority blogs.

Topical Authority

P&G's authority is exceptionally high, rooted in its ownership of market-leading cleaning brands. The site already publishes some cleaning tips, and scaling this into a structured, combinatorial library would solidify its position as the definitive source for stain removal, leveraging decades of R&D.

Internal Data Sources

Leverage internal R&D stain-removal lab results (from internal CMS or PDFs), a structured database of consumer hotline FAQs, and historical brand blog content to provide the LLM with rich, factual examples for generating differentiated and accurate cleaning protocols.

Estimated Number of Pages

200,000+

Develop hyper-local guides that advise consumers on the best laundry practices based on their city's specific water hardness level. This strategy solves a common but poorly understood problem, positioning P&G as a scientific home-care partner.

Example Keywords

• “hard water washing machine settings dallas”
• “best detergent for hard water in phoenix”
• “how much tide to use in san antonio”
• “prevent soap scum on clothes chicago”

Rationale

Millions of households struggle with the effects of hard water without realizing the cause. By combining public water data with proprietary lab testing on product efficacy, P&G can create uniquely helpful content that no competitor or general publisher can replicate, capturing valuable local search traffic.

Topical Authority

As the manufacturer of leading detergents like Tide, P&G possesses unparalleled technical authority on how its products perform under different chemical conditions, including water hardness. This play extends their existing product authority into environmental and geographic contexts, building significant E-E-A-T.

Internal Data Sources

Utilize the U.S. Geological Survey water hardness dataset, internal lab dose-response curves for Tide/Cascade vs. mineral content, and appliance-maker partnership specifications (e.g., wash cycle data) to generate precise, data-driven recommendations.

Estimated Number of Pages

14,000+

Create a week-by-week guide for the first year of a baby's life, addressing common issues with advice and product solutions from the Pampers Pediatric Advisory Board. This play builds deep trust and loyalty with new parents during a high-consumption life stage.

Example Keywords

• “week 7 baby gas relief nighttime diaper leaks”
• “3-month sleep regression diaper routine”
• “newborn skin peeling safe laundry detergent”
• “preventing diaper rash week 12”

Rationale

New parents are high-volume searchers, seeking immediate, trustworthy answers to a wide range of concerns. By structuring content around a weekly timeline, P&G can capture long-tail traffic and become an indispensable resource, integrating their Pampers and Dreft brands naturally into the solutions.

Topical Authority

P&G has immense authority through its Pampers brand, including its clinical research and Pediatric Advisory Board. This play leverages that deep scientific and medical expertise, transforming it into an SEO-friendly format that outranks generic parenting blogs by providing E-E-A-T signals like expert attribution and proprietary data.

Internal Data Sources

Feed the LLM with Pampers R&D absorbency and rash-incidence datasets, Q&A transcripts from the Pediatric Advisory Board, and anonymized user-generated stories (with consent) to add authentic, experience-based quotes to the content.

Estimated Number of Pages

26,000+

Build a comprehensive playbook for cleaning every conceivable pet mess, segmented by animal, the type of mess, and the surface it's on. This strategy targets a passionate, high-spending audience at the moment of a frustrating and urgent problem.

Example Keywords

• “how to clean cat urine from hardwood floors”
• “dog vomit on couch clean up swiffer”
• “getting muddy paw prints off carpet”
• “bird droppings on window sill sanitizer safe”

Rationale

Pet owners are a large and dedicated market that frequently encounters cleaning emergencies. P&G's portfolio (Febreze, Swiffer, Microban) is perfectly suited to solve these problems. Creating a scalable resource establishes P&G as the go-to expert for pet-related cleaning, driving high-intent traffic and product sales.

Topical Authority

P&G's authority is derived from the R&D labs of Febreze and Swiffer, which conduct specific efficacy testing against pet-related odors and messes. This proprietary data gives them a significant E-E-A-T advantage over generic pet blogs that offer anecdotal advice without scientific backing.

Internal Data Sources

Use internal lab efficacy results vs. pet-associated bacteria/odors, vet-approved scent safety lists for different animals, and anonymized call-center transcripts of pet-mess questions to seed robust and authoritative FAQ sections for each page.

Estimated Number of Pages

30,000+

Develop an exhaustive glossary explaining the function and safety of every ingredient used across P&G's portfolio. This play directly addresses growing consumer demand for transparency and positions P&G as an open and authoritative source of information.

Example Keywords

• “what does phenoxyethanol do in olay serum”
• “is sodium lauryl sulfate in pantene safe”
• “function of titanium dioxide in crest toothpaste”
• “why is alcohol in secret deodorant”

Rationale

Modern consumers are increasingly skeptical and curious about the ingredients in their products, leading to a high volume of 'Is [ingredient] safe?' searches. By proactively and transparently answering these questions, P&G can build trust, debunk misinformation, and own the narrative around its formulations.

Topical Authority

P&G's authority on its own ingredients is absolute. The company employs thousands of scientists and toxicologists and already provides some of this data via SmartLabel. Scaling this into a comprehensive, cross-linked glossary would create an unparalleled E-E-A-T moat that competitors and third-party sites cannot match.

Internal Data Sources

Leverage the full SmartLabel ingredient database (including ingredient functions), a corpus of internal toxicology white papers and safety data sheets (PDFs), and link to external authoritative references like NIH PubChem to create highly credible, well-researched pages.

Estimated Number of Pages

40,000+

Improvements Summary

Revamp thin, generic pages in the Corporate & Brand Information cluster by expanding content, adding FAQs, and improving keyword targeting. Strengthen internal linking and implement schema to improve rankings for high-volume branded queries.

Improvements Details

Convert static brand lists into searchable directories with blurbs and FAQs, expand key pages like mission and sustainability to 700–900 words, and consolidate low-competition queries into a central FAQ. Add interactive elements (maps, tables), optimize on-page SEO (titles, headers, alt text), and build a hub-and-spoke internal linking structure. Target keywords include 'p&g products', 'p&g mission statement', and 'procter & gamble locations'.

Improvements Rationale

Current pages miss significant search volume due to thin content and weak optimization, despite low competition. Expanding content depth, consolidating keyword variants, and improving internal linking will move pages into higher ranking positions, increasing CTR and organic traffic. Richer content and schema also improve eligibility for featured snippets and sitelinks, establishing P&G as the authoritative source for branded informational queries.