Progress Software Organic Growth Opportunities

Create thousands of step-by-step guides for connecting enterprise data sources to popular analytics and integration tools. This play systematically captures high-intent developer and data analyst traffic by providing specific, actionable solutions for common data connectivity challenges.

Example Keywords

• "snowflake jdbc driver configuration on linux"
• "salesforce odbc driver tableau directquery"
• "how to connect netsuite to power bi with odata"
• "oracle autonomous rest connector setup"

Rationale

DataDirect is an industry-leading connectivity suite, but its online presence is limited. This play closes a massive keyword gap against competitors like Oracle and Red Hat by targeting thousands of long-tail "driver" and "connector" search queries, directly aligning with a core product's value proposition.

Topical Authority

Progress already possesses authority through its DataDirect product line and existing documentation. Expanding this into a comprehensive hub of implementation guides solidifies its position as the go-to resource for enterprise data connectivity, demonstrating expertise across hundreds of source/target combinations.

Internal Data Sources

Leverage product documentation from `/documentation/` and `/tutorials/`, driver release notes, and code samples. Utilize anonymized support knowledge base tickets to address common errors and performance tuning tips, and transcribe webinar content for expert insights.

Estimated Number of Pages

3,600+

Develop detailed playbooks for migrating from common end-of-life (EOL) software products to modern Progress solutions. This strategy intercepts high-urgency search traffic from companies facing mandatory, budget-approved platform migrations.

Example Keywords

• "oracle forms 11g replacement options"
• "ibm mq 8 end of support migration guide openedge"
• "aem 6.2 to sitefinity step by step"
• "hp 3000 mpe/ix migration path"

Rationale

Companies using sunsetting technology are actively seeking and budgeting for replacement solutions. By providing a clear, step-by-step migration path to a Progress product, these pages capture extremely high-intent buyers at the precise moment of their decision-making process.

Topical Authority

Progress's Professional Services division has executed thousands of complex migrations, creating a deep well of proprietary knowledge. Publishing this expertise establishes unparalleled authority and trust with prospects, as the content is based on real-world, proven project experience that cannot be replicated by competitors.

Internal Data Sources

Use internal migration runbooks, project plans, and anonymized SOWs. Incorporate performance benchmarks, duration/cost statistics from past projects, and customer case study interviews to provide concrete, data-backed evidence of successful outcomes.

Estimated Number of Pages

2,500+

Create a vast library of tutorials showing developers how to build common UI/UX patterns using specific Telerik components for various frameworks. This play captures a massive audience of developers looking for copy-paste solutions to specific UI challenges, driving adoption and brand loyalty.

Example Keywords

• "react kanban board telerik example"
• "blazor healthcare scheduler component tutorial"
• "vue data grid infinite scroll finance"
• "maui dashboard layout with charts"

Rationale

While Telerik ranks for broad component names, it misses the huge volume of long-tail searches for specific UI patterns combined with a framework (e.g., "React data grid with master-detail"). This play intercepts those problem-solving queries, positioning Telerik as the immediate solution and pulling developers away from generic GitHub gists or Stack Overflow answers.

Topical Authority

Progress has immense authority in the developer tool space with its Telerik and Kendo UI brands. This play builds on that foundation by demonstrating practical, vertical-specific application of its components, proving their value beyond generic feature lists and establishing Telerik as a thought leader in modern UI development patterns.

Internal Data Sources

Utilize the vast repository of internal demo applications, sample code from Git, and Telerik Fiddle examples. Analyze support chat logs and forum posts to identify the most frequently requested patterns and customization challenges, ensuring the content directly addresses real-world developer needs.

Estimated Number of Pages

3,600+

Publish a dynamic, data-driven index of file transfer latency and throughput between global regions for various protocols and file sizes. This creates a unique, proprietary data asset that serves as an industry benchmark, attracting high-value traffic and backlinks.

Example Keywords

• "sftp latency usa to singapore 1gb"
• "ftps throughput europe to apac 500mb"
• "as2 vs https speed comparison"
• "best protocol for large file transfer to australia"

Rationale

Performance is a critical, yet often unquantified, factor in selecting a managed file transfer (MFT) solution. By providing a live index based on real-world data, Progress can create a "go-to" resource for IT architects and network engineers, differentiating its offerings on performance and reliability, not just security features.

Topical Authority

With millions of daily transfers logged by MOVEit and WS_FTP, and network visibility from Flowmon, Progress is uniquely positioned to collect and publish this data. No competitor can replicate this live, cross-protocol benchmark, establishing Progress as the definitive authority on global file transfer performance.

Internal Data Sources

Leverage anonymized telemetry from the MOVEit and WS_FTP platforms (including timestamps, file sizes, geographic routes, and protocols). Cross-reference this data with network condition insights from Flowmon flow records to add context and depth to the performance metrics.

Estimated Number of Pages

7,000+

Offer a library of downloadable AI and LLM usage policy templates tailored for specific industries and legal jurisdictions. This play targets senior decision-makers in legal, compliance, and IT who are urgently seeking guidance on responsible AI implementation.

Example Keywords

• "gdpr compliant ai policy for pharma"
• "ccpa llm usage guidelines for banking"
• "hipaa compliant rag architecture template"
• "ai acceptable use policy template canada"

Rationale

As enterprises rush to adopt AI, they create a massive search demand for governance frameworks and policies. This play captures that high-stakes traffic by providing practical, ready-to-use templates, positioning Progress as a strategic partner in responsible AI adoption and creating a direct lead funnel for its new Agentic RAG and Semaphore products.

Topical Authority

The combination of the new Agentic RAG product, the Semaphore semantic platform, and a strong existing Trust Center gives Progress the credibility to speak on AI governance. This moves beyond generic "AI ethics" blog posts to deliver tangible, jurisdiction-specific assets that competitors lack.

Internal Data Sources

Utilize internal legal and security documentation from the Progress Trust Center, including INFOSEC whitepapers and architecture blueprints. Incorporate insights from anonymized customer contracts and public regulatory texts to ensure the generated policies are robust, relevant, and grounded in real-world legal requirements.

Estimated Number of Pages

1,200+

Improvements Summary

The strategy focuses on optimizing secure file transfer content by mapping target keywords to specific URLs, improving on-page SEO, and building a clear content hierarchy. It also recommends adding new pillar and comparison content, implementing schema markup, and strengthening internal linking.

Improvements Details

Key tasks include rewriting title tags and H1s with exact-match keywords like 'sftp server' and 'managed file transfer', expanding introductory content, adding FAQ and HowTo schema, and optimizing images. The plan introduces a comprehensive pillar page, comparison articles, compliance guides, and tutorial series, while consolidating duplicate pages and improving internal links with keyword-rich anchor text. Targeted keywords include 'ws_ftp server', 'secure file transfer methods', and 'aes 256-bit encryption'.

Improvements Rationale

These improvements address thin metadata, internal competition, and missing keyword coverage, aiming to increase topical authority and reduce cannibalization. By clarifying content structure and targeting high-potential keywords, the strategy seeks to move key pages from page 2 to page 1 in search results, increase organic sessions, and improve conversion rates.