Proofpoint Organic Growth Opportunities

Create daily, localized cyber threat reports for major global cities, similar to a weather forecast. This play establishes Proofpoint as a real-time authority on regional threat landscapes, capturing an entirely new category of search traffic.

Example Keywords

• "Seattle phishing volume today"
• "London ransomware email trend 14 July 2025"
• "Tokyo malicious URL heatmap 2025-07-14"
• "daily cyber threat level New York"

Rationale

Cyber-“weather” localized to metro areas does not exist in SEO. Combining Proofpoint’s massive recipient telemetry with scheduled publishing creates daily evergreen pages that capture both real-time queries and long-tail historical searches, attracting media attention and high-authority backlinks.

Topical Authority

Proofpoint's existing brand as a threat intelligence leader, backed by vast, real-time telemetry data, gives it unparalleled authority to publish these reports. No competitor has the data scale to challenge this play credibly, making Proofpoint the default source for this information.

Internal Data Sources

Utilize aggregated per-recipient telemetry (counts of blocked emails, URL Defense activations) bucketed by recipient ZIP code or geo IP. Augment with Getty city skyline images and auto-generated heatmaps via AirOps image generation, and pull from the historical archive API for trendlines.

Estimated Number of Pages

36,500+ (Covering 100 major global cities × 365 days, with AirOps recycling the template nightly)

Generate public-facing, SEO-optimized scorecards detailing the email authentication health (DMARC, SPF, DKIM) of major global corporations. This play positions Proofpoint as the definitive source for brand-level email security posture, capturing high-intent searches from security teams and executives.

Example Keywords

• "DMARC status Apple 2025"
• "Tesla email spoofing risk report"
• "SPF record Walmart analysis"
• "Fortune 500 DKIM alignment report"

Rationale

No one owns a public, SEO-optimized pulse on brand-level email-auth hygiene. Security teams at large companies frequently Google their own domain + “DMARC” or “spoofing” when building business cases for security tools, making this extremely high-intent traffic.

Topical Authority

Proofpoint already ranks for terms like "dmarc checker" and has a tool for this. This play expands that authority from a simple tool to a comprehensive catalog of reports, leveraging proprietary scan data from its Email Fraud Defense (EFD) product to establish an unrivaled data moat.

Internal Data Sources

Leverage EFD crawler results for DMARC, SPF, and DKIM status. Enrich reports with IP reputation scores from Proofpoint Dynamic Reputation, Threat Insight Dashboard counts of spoof attempts against the target brand, and LinkedIn company metadata for industry context.

Estimated Number of Pages

2,500+ (Covering the Fortune Global 2000, Russell 1000, and FTSE 350)

Create a comprehensive library of real-world phishing email examples, sanitized and categorized by theme, target industry, and language. This provides an invaluable resource for security professionals and training buyers looking for current, relevant threat intelligence.

Example Keywords

• "invoice spoof email example construction industry"
• "QR-code phishing sample healthcare Spanish"
• "fake sharepoint login French template"
• "CEO fraud email German text"

Rationale

Current Google results for phishing examples are dominated by low-quality, outdated blog screenshots. By publishing a large-scale, categorized library of sanitized real lures from its daily threat feed, Proofpoint can dominate this high-volume search space and become the go-to resource for security awareness content.

Topical Authority

As a leader in email security, Proofpoint analyzes millions of phishing emails daily. This direct access to threat data gives them unparalleled authority to create a definitive, real-world library that no competitor or blogger can replicate in scale or authenticity.

Internal Data Sources

Use automatically redacted phishing messages from the TAP sandbox. Provide context with attack graphs from Emerging Threats Intelligence, add call-outs using Security Awareness Training lesson scripts, and use Getty images to visualize different lure styles.

Estimated Number of Pages

3,600+ (Covering 30 common themes × 12 industries × 10 languages)

Publish detailed benchmark reports on phishing simulation performance, broken down by industry and country. This play transforms proprietary product data into a public asset that security leaders will use to justify budgets and strategy.

Example Keywords

• "phishing simulation benchmark financial services 2025"
• "manufacturing phishing click-rate statistics UK"
• "phishing test average failure rate healthcare Canada"
• "construction spear-phish benchmarking 2024"

Rationale

Currently, no vendor provides hard data on phishing simulation benchmarks, leaving a gap filled by forums and small consultancies. By publishing anonymized, aggregated data (click rates, report times, etc.), Proofpoint becomes the de-facto citation for board decks and budget justifications, capturing high-value decision-makers.

Topical Authority

Proofpoint's Security Awareness Training (SAT) platform is a market leader, delivering millions of simulations. This gives them exclusive access to the largest dataset of its kind, establishing immediate and unassailable authority on the topic.

Internal Data Sources

Use aggregated SAT simulation outcomes (anonymized and bucketed by industry/geo). Enhance data with risk scoring from the People API, classify customers by industry using the LinkedIn connector, and generate charts with AirOps' Getty integration.

Estimated Number of Pages

3,300+ (Covering 30 industries × 11 countries × 10 years of data)

Develop a catalog of security risk profiles for the world's most popular SaaS and cloud applications. These pages will detail common abuse trends, data exposure risks, and how Proofpoint's solutions can mitigate them, directly targeting vendor risk and security teams.

Example Keywords

• "Dropbox business email abuse statistics"
• "Slack data-loss risk report 2025"
• "Google Drive malware delivery frequency"
• "GitHub phishing attacks metrics"

Rationale

Security and compliance teams must vet the risk of every cloud application their company uses, yet there is no central, data-backed resource for this. By publishing profiles based on its unique visibility into cloud app usage and abuse, Proofpoint can capture this underserved, high-intent B2B audience.

Topical authority

Proofpoint's Cloud App Security Broker (CASB) product gives it visibility into traffic and threats across hundreds of thousands of cloud tenants. This proprietary data source allows Proofpoint to speak with unique authority on the real-world security risks of specific SaaS platforms.

Internal Data Sources

Leverage CASB telemetry on OAuth abuse and risky permissions. Incorporate click data on malicious links within apps from the People API, anonymous DLP incident counts per app, and use the live SERP connector to append news of recent breaches.

Estimated Number of Pages

800+ (Covering the top 800 SaaS, IaaS, and PaaS services by enterprise usage)

Improvements Summary

Revise and expand glossary pages targeting high-potential, low-competition keywords to improve rankings and click-through rates. Add structured content, internal links, and supporting assets to increase topical authority and user engagement.

Improvements Details

Key tasks include rewriting H1s and meta tags with exact-match keywords like 'spoofed email' and 'what is smishing in cyber security', expanding articles to 1,200-1,500 words with real-world examples, visuals, and FAQ schema, and adding internal links to product and related glossary pages. New supporting content such as a comparative blog post, downloadable guide, and short video will be created, while technical SEO updates like breadcrumb schema, image optimization, and canonical tags will be implemented.

Improvements Rationale

These improvements target striking distance keywords with strong search volume and low competition, aiming to move pages from page 2 to page 1 and capture featured snippets. Expanding content depth, adding structured data, and improving internal linking will increase relevance, authority, and user engagement, driving more organic sessions and product-page visits.