Prove Identity Organic Growth Opportunities

A programmatic hub of compliance reference pages mapping global jurisdictions to regulated activity expectations and verification failure points. This play captures high-intent regulatory search traffic by providing localized onboarding checklists.

Example Keywords

• kyc requirements in [country]
• kyb requirements in [country]
• aml onboarding requirements for [industry] in [country]
• money transmitter kyc requirements [state]

Rationale

Compliance is the primary driver for identity verification adoption. By providing localized requirements, prove.com can capture buyers at the earliest stage of their vendor research journey.

Topical Authority

Prove already ranks for 'what is cip', demonstrating existing topical relevance to regulatory onboarding and financial compliance topics.

Internal Data Sources

Utilize developer documentation on carrier consent requirements, legal privacy pages, and internal insights reports to provide differentiated compliance context.

Estimated Number of Pages

2,000+ (Covering 200+ countries and 50 US states across multiple regulated industries)

High-intent landing pages tailored to micro-verticals and specific team personas like Fraud Ops, Compliance, and Engineering. These pages frame Prove's technology around specific workflows like account recovery or marketplace payouts.

Example Keywords

• account opening fraud prevention for [industry]
• synthetic identity fraud detection for [industry]
• device intelligence for [industry] onboarding
• phone number risk scoring for [industry]

Rationale

Generic fraud content is highly competitive; vertical-specific content allows prove.com to target underserved long-tail queries with higher conversion intent.

Topical Authority

Existing industry pages for banking, crypto, and insurance provide a strong foundation for expanding into micro-vertical authority.

Internal Data Sources

Leverage 15+ customer stories, case study assets, and webinar transcripts to inject vertical-specific proof points and outcomes.

Estimated Number of Pages

3,000+ (Covering hundreds of micro-verticals across 10+ core use cases)

A massive library of ready-to-use consent language and disclosure copy blocks for phone-based verification across different jurisdictions and channels. This targets legal and product teams looking for implementation-ready compliance copy.

Example Keywords

• verification consent language [country]
• phone verification disclosure [state]
• opt-in language for fraud prevention messages
• consent logging requirements for verification

Rationale

Legal and product teams often search for specific disclosure wording during the implementation phase, creating a unique entry point for Prove's solutions.

Topical Authority

Prove's phone-centric focus and existing documentation on MNO consent requirements make them a natural authority for phone-based disclosure standards.

Internal Data Sources

Use existing MNO consent requirements, legal privacy pages, and product UX language from solution pages as the technical spine for the library.

Estimated Number of Pages

100,000+ (Covering 250 jurisdictions across 5 channels and 12 use-cases)

Programmatic pages that define best-practice form fields and validation rules for various application types. This play positions Prove's Pre-Fill solution as the answer to reducing onboarding abandonment.

Example Keywords

• [product] application required fields
• [industry] onboarding form fields checklist
• customer onboarding data validation rules [industry]
• duplicate customer records prevention onboarding

Rationale

Product managers search for field-level best practices to optimize conversion; these pages provide a direct bridge to Prove's Pre-Fill and Identity solutions.

Topical Authority

The Pre-Fill solution is a market leader in streamlining data collection, giving Prove the credibility to define 'best-in-class' onboarding forms.

Internal Data Sources

Incorporate Pre-Fill solution data, case studies on onboarding speed improvements, and developer API documentation for field mapping.

Estimated Number of Pages

30,000+ (Covering 400+ application types across 30 industries and 5 regions)

A searchable runbook library for engineers and fraud ops teams to troubleshoot production identity and fraud checks. This play captures 'build and operate' intent from technical stakeholders.

Example Keywords

• troubleshooting verification failure spike
• identity check timeout handling best practices
• webhook retry strategy verification events
• production monitoring for identity verification api

Rationale

Operational content is rarely produced at scale by competitors, allowing Prove to capture technical users during the critical post-integration phase.

Topical Authority

Prove's substantial developer subdomain and existing API reference documentation provide the necessary technical foundation for operational authority.

Internal Data Sources

Utilize status/error code references, sandbox testing documentation, and internal support playbooks to generate accurate troubleshooting guides.

Estimated Number of Pages

10,000+ (Covering 150+ incident types across 8 platforms and 6 root-cause classes)

Improvements Summary

Expand thin product and education pages to target non-branded searches, with two pillar articles leading acquisition and routing readers into product pages. Add structured sections (comparisons, FAQs, use cases, and “how it works”) plus tighter internal linking so each post reinforces the broader topic cluster.

Improvements Details

Rework the “sms otp” article into the primary OTP pillar by adding an OTP method comparison table, a “why SMS OTP is insecure” section (SIM swap, recycled numbers, phishing), and FAQ schema targeting “sms otp alternative” and “otp alternative.” Update the auth product page to target “passwordless authentication” with above-the-fold use cases, a step-by-step flow, integration notes, and an “SMS OTP alternative” section that links back to the pillar. Expand identity verification content around “phone number identity verification” with sections on phone-centric identity, phone intelligence, recycled numbers, and trust scoring, and add “Related resources” modules plus consistent anchor text across the cluster.

Improvements Rationale

Current rankings skew branded and several key pages have very small keyword footprints, limiting reach for high-intent non-branded queries. Building two strong acquisition pillars (OTP and identity verification) and linking spokes into relevant product pages increases topical relevance, captures long-tail variants, and improves the chance of moving page-2 terms onto page 1 while driving more qualified visits into conversion paths.