Quantcast Organic Growth Opportunities

Create programmatic landing pages that answer technical implementation and compatibility questions for third-party tools. This play targets high-intent buyers looking to understand how Quantcast fits into their existing tech stack.

Example Keywords

• [tool] integration with DSP
• DSP compatible with [tool]
• CDP to DSP activation [tool]
• [tool] conversion API for advertising

Rationale

Media buyers and ad-ops professionals often search for specific integration capabilities during the vendor evaluation phase. Providing detailed, tool-specific compatibility guides captures this high-intent traffic before they reach out to sales.

Topical Authority

Quantcast already generates traffic from help and documentation pages, such as the Experian Mosaic segments guide. Expanding this into a scaled hub leverages existing trust in Quantcast's technical documentation.

Internal Data Sources

Utilize existing help center documentation, partner technical specifications, product capability matrices, and common integration objections from sales enablement data.

Estimated Number of Pages

1,500+ (Covering hundreds of tools across CDP, CRM, and measurement categories)

Develop static pages describing targetable audience segments, explaining the signals used and recommended creative strategies. These pages serve as a catalog for media buyers looking for specific industry or intent-based targeting options.

Example Keywords

• in-market audiences for [category]
• B2B audience segments for [job role]
• contextual targeting for [topic]
• purchase intent audiences [category]

Rationale

By showcasing the breadth of available segments, Quantcast can capture search volume from buyers looking for specific targeting solutions. This play directly addresses the keyword footprint gap compared to larger competitors.

Topical Authority

Quantcast's core value proposition is built on real-time data and audience scale. The existing glossary and wiki footprint demonstrate that search engines already view the domain as an authority in adtech education.

Internal Data Sources

Leverage the internal audience taxonomy, regional coverage metadata, and anonymized performance benchmarks by segment type.

Estimated Number of Pages

10,000+ (Mapping segments across various categories, intents, and geographic regions)

Generate data-backed benchmark pages that provide industry-specific CPM, CPC, and ROAS ranges. These pages act as a planning resource for advertisers setting expectations for their programmatic campaigns.

Example Keywords

• average CPM for [channel] in [industry]
• programmatic advertising benchmarks [industry]
• CPA benchmarks for [industry]
• video completion rate benchmarks [industry]

Rationale

Advertisers frequently search for benchmarks during the planning and budgeting phase. Providing this data establishes Quantcast as a thought leader and a primary source for programmatic planning data.

Topical Authority

Quantcast's history in measurement and platform operations provides the necessary credibility to publish authoritative benchmark data that can earn backlinks and high rankings.

Internal Data Sources

Use aggregated platform delivery statistics, creative format performance data, and internal best practices for campaign optimization.

Estimated Number of Pages

3,000+ (Segmented by industry, channel, region, and year)

Create landing pages focused on specific 'jobs-to-be-done' or campaign goals, such as incrementality testing or lead generation. Each page provides a roadmap for achieving a specific business outcome using the Quantcast platform.

Example Keywords

• DSP for customer acquisition
• DSP for incrementality testing
• programmatic advertising for lead generation
• performance advertising platform for [org type]

Rationale

Targeting specific use cases allows Quantcast to capture buyers who are searching for solutions to particular business challenges rather than just generic platform features.

Topical Authority

The domain already has established sections for industry solutions and omnichannel offerings. Scaling these into specific use-case pages builds on this existing structural authority.

Internal Data Sources

Incorporate case study data, customer success playbooks, and product feature mapping to align platform capabilities with buyer goals.

Estimated Number of Pages

800+ (Covering various goals, constraints, and organization types)

Produce operational guides that help advertisers navigate the transition to a cookieless environment and comply with regional privacy regulations. These pages provide actionable checklists and implementation patterns for the modern privacy landscape.

Example Keywords

• how to run programmatic advertising without third-party cookies
• privacy sandbox targeting strategies
• TCF v2.2 implementation checklist
• server-side tagging for advertising

Rationale

As the industry shifts away from third-party cookies, there is a massive surge in search volume for execution-grade privacy guidance. These pages position Quantcast as a leader in the cookieless future.

Topical Authority

Quantcast's Legal Center and existing privacy-focused site sections provide a strong foundation of trust and legitimacy in the eyes of search engines.

Internal Data Sources

Utilize legal and privacy guidance, internal platform governance policies, and technical documentation on cookieless measurement.

Estimated Number of Pages

600+ (Covering different regulations, implementation stacks, and regional requirements)

Improvements Summary

Prioritize high-volume /wiki/term/ pages and rewrite them to match definition-led SERP formats: a snippet-ready intro, scannable H2 sections, and FAQs that mirror “what is/definition” queries. Add a glossary hub and stronger internal linking so term pages pass authority into related terms and into product pages without heavy CTAs above the fold.

Improvements Details

For pages like /creative-marketing/, /brand-advertising/, /direct-response-advertising/, and /awareness-campaign/, add a 40–60 word definition under the H1 (use the exact term in sentence one), then standardize sections: Why it matters, How it works, Examples, KPIs, Related terms, and 4–8 FAQs (with FAQPage + DefinedTerm schema). Add comparison blocks (e.g., brand vs direct response; impressions vs reach) and E-E-A-T elements (author/reviewer, last updated, 2–4 citations such as IAB/Google Ads glossary). Build a “Advertising & Programmatic Glossary” hub, add “Related terms” modules with consistent anchor text, publish 3–5 supporting pillar articles, and fix canonical/301 issues for trailing vs non-trailing slash URLs.

Improvements Rationale

These glossary pages target definitional intent and have strong volume (e.g., “creative marketing,” “brand advertising,” “ssp advertising”), but large result counts mean ranking gains depend on snippet/FAQ formatting and clearer entity relationships, not extra keywords alone. Many terms appear to be in page-2 positions where improved structure, schema, and tighter internal linking can move them into page-1 placements and increase click-through from better titles and metas.