QuestionPro Organic Growth Opportunities

Create thousands of static landing pages for specific survey templates, combining industry verticals with common research objectives. These pages will offer sample questions, logic flow examples, and a one-click import link to drive high-intent user sign-ups.

Example Keywords

• plantilla encuesta hotel satisfacción clientes
• plantilla cuestionario feedback estudiantes universidad
• encuesta clima laboral fábricas ejemplo
• plantilla encuesta posventa automotriz

Rationale

There is a significant content gap in Spanish for specific, long-tail survey template keywords, a strategy competitors like SurveyMonkey and Qualtrics already exploit in English. By offering ready-to-use templates for thousands of combinations, QuestionPro can capture a large volume of mid-funnel traffic from users actively looking to build a survey.

Topical Authority

The domain has foundational authority on survey methodology and question types. Leveraging its existing library of over 400 internal templates provides inherent credibility and demonstrates deep expertise in survey design across numerous sectors and use cases.

Internal Data Sources

Utilize QuestionPro's internal template database via API to pull metadata (industry, objective, number of questions). Augment this with aggregated performance data like average response rates or typical NPS scores for that template type to provide unique, data-driven insights.

Estimated Number of Pages

≈ 4,500 pages

Develop a large set of pages showcasing key experience benchmarks (NPS, CSAT, eNPS) broken down by industry and country. This play establishes QuestionPro as a data authority by providing unique, proprietary insights that are highly valuable for market researchers and business leaders.

Example Keywords

• benchmark nps retail méxico
• media csat telecom chile
• tasa de respuesta encuestas salud españa
• benchmark enps sector financiero colombia

Rationale

This content is nearly impossible for competitors to replicate as it relies on QuestionPro's vast, proprietary dataset of aggregated and anonymized survey results. It attracts a high-value professional audience seeking data to contextualize their own results, creating powerful brand authority and generating backlinks from reports and articles.

Topical Authority

While the domain already ranks for definitions of metrics like NPS and CSAT, it lacks content on their real-world application and performance. This play is a natural extension of existing topical authority, moving from 'what it is' to 'what it should be' and demonstrating a deeper level of expertise.

Internal Data Sources

Leverage the internal Data Lake and BI dashboards containing anonymized results from tens of thousands of completed customer projects. An AirOps workflow can query this data warehouse to generate statistics and charts automatically.

Estimated Number of Pages

≈ 2,400 pages

Generate thousands of long-form listicle pages featuring extensive banks of questions for specific survey topics and audience segments. Each page will not only list questions but also provide unique performance insights, positioning them as superior, data-backed resources.

Example Keywords

• preguntas para encuesta fidelización de clientes SaaS
• preguntas para cuestionario bienestar empleados remoto
• preguntas para encuesta hábitos de compra millennials
• banco de preguntas para investigación de mercado

Rationale

Users in the survey design phase actively search for sample questions to build their questionnaires. By providing extensive, high-quality lists enriched with performance data (e.g., 'This question has a 20% higher response rate'), QuestionPro can capture significant long-tail traffic and provide immediate, actionable value that competitors don't offer.

Topical Authority

The domain already ranks for foundational keywords like “multiple choice questions” and “close ended questions.” This play expands that authority into countless specific applications, demonstrating expertise not just in question structure but in research content itself.

Internal Data Sources

The primary source is the internal database of over 1 million historical survey questions. This can be mined using AirOps to identify questions with the highest engagement and lowest drop-off rates, adding a unique and compelling data-driven layer to the content.

Estimated Number of Pages

≈ 3,000 pages

Create a series of pages directly comparing QuestionPro to its competitors and positioning it as a superior alternative for specific use cases. These pages target high-intent, bottom-of-the-funnel users who are actively making a purchase decision.

Example Keywords

• surveyplanet vs questionpro
• alternativa a google forms para instituciones públicas
• typeform vs questionpro precios en español
• comparativa qualtrics vs questionpro

Rationale

Users searching for competitor comparisons are in the final stages of the buying cycle and represent high-conversion-potential traffic. While competitors dominate this space in English, there is a significant opportunity to capture this valuable audience in the Spanish-speaking market with detailed, feature-by-feature analysis.

Topical Authority

Authority is built by providing transparent, detailed, and factual comparisons. By leveraging internal data on features, pricing, and SLAs, QuestionPro can create content that is more accurate and comprehensive than third-party review sites, establishing itself as a trustworthy source.

Internal Data Sources

Utilize internal feature matrices, pricing tables from the main site via API, and Service Level Agreement (SLA) documentation. This ensures the comparisons are based on hard data and can be programmatically updated for accuracy.

Estimated Number of Pages

≈ 350 pages

Build a series of pages featuring decision trees that guide users to the correct question type based on their research goal, industry, and country. These practical, visual guides solve a common pain point for survey creators and reinforce QuestionPro's product expertise.

Example Keywords

• tipo de pregunta para medir satisfacción logística méxico
• escala likert vs nps retail chile
• elegir pregunta abierta investigación educativa colombia
• cuándo usar pregunta de matriz

Rationale

Generic blog posts about question types are common, but no competitor offers an interactive or context-specific 'selector' tool in Spanish. This play attracts mid to bottom-funnel users who are actively designing their surveys and need immediate, practical guidance, positioning QuestionPro as an indispensable expert advisor.

Topical Authority

QuestionPro already holds authority for defining various question types. This play elevates that authority from theoretical knowledge to practical application, demonstrating a sophisticated understanding of research methodology and helping users succeed.

Internal Data Sources

Leverage product metadata from over 40 different question types available in the platform via API. This can be combined with anonymized usage data (e.g., 'NPS questions have the highest completion rate for this objective') and expert insights from internal webinar transcripts.

Estimated Number of Pages

≈ 3,600 pages

Improvements Summary

Expand and optimize the 'Scales of Measurement' content cluster by creating a pillar page, targeting high-volume keywords, and enriching individual posts with examples, comparison tables, and multimedia. Add structured data, internal links, and interactive elements to improve rankings and user engagement.

Improvements Details

Key tasks include building a new pillar page for 'levels of measurement', expanding each scale article to 1,800–2,000 words with real-life examples, downloadable matrices, and explainer videos. Posts will target additional keywords like 'nominal vs ordinal', 'examples', and 'NOIR scales', and use FAQ schema, semantic terms, and internal linking from related high-authority pages. New content such as a cheat-sheet PDF, quiz, and Spanish versions will be added to capture more traffic.

Improvements Rationale

Current content is thin, lacks depth, and misses high-intent keywords, resulting in low rankings despite low competition. By addressing content gaps, improving topical authority with a hub-and-spoke structure, and optimizing for rich snippets and user experience, the site can move key pages into top search positions and significantly increase qualified organic traffic.