Rain Organic Growth Opportunities

Create a massive library of corridor-specific landing pages detailing how to move stablecoins between specific countries for various business use cases. This targets high-intent B2B buyers looking for localized payout and settlement solutions.

Example Keywords

• "usdc payouts to Mexico"
• "stablecoin remittance to Brazil for marketplaces"
• "digital dollar payroll to the Philippines"
• "cross-border stablecoin payments to India"

Rationale

Rain’s infrastructure is built for global money movement, yet current traffic is 93% branded. These pages create non-branded entry points for users searching for specific payment rails.

Topical Authority

Rain already ranks for "stablecoin company" and "stablecoin infrastructure," making it a natural authority for specific corridor implementations.

Internal Data Sources

Use supported country lists, payout method availability, and Western Union network integration data from the resources section.

Estimated Number of Pages

3,000+ (Covering 150+ countries across multiple settlement assets and use cases)

Develop a structured encyclopedia of MCC codes and spend-policy playbooks written for card program operators. Each page explains the code, common miscategorizations, and recommended allow/deny policies for different industries.

Example Keywords

• "mcc 5812 policy"
• "merchant category code for utilities"
• "how to block gambling transactions on corporate cards"
• "mcc code for airlines spend controls"

Rationale

MCC and spend controls are core operational needs for anyone launching card products. This play builds a massive non-branded footprint that attracts high-intent program managers.

Topical Authority

Rain is a card and payments infrastructure company with existing pages for /cards and /technology, making it a credible source for operational card data.

Internal Data Sources

Leverage internal risk rules, spend control templates, and anonymized authorization metadata to provide real-world policy recommendations.

Estimated Number of Pages

2,000+ (Covering 1,000+ MCC codes across multiple industry policy variants)

A technical library mapping card authorization messaging into searchable pages for developers and payments engineers. It breaks down specific fields and message types to help teams debug and implement card programs.

Example Keywords

• "iso 8583 field 55 emv data"
• "mti 0100 vs 0200 meaning"
• "authorization reversal iso 8583"
• "field 3 processing code edge cases"

Rationale

Technical evaluators often search for specific protocol fields when debugging or designing systems. This play captures long-tail developer intent that competitors currently overlook.

Topical Authority

Rain’s developer documentation (docs.rain.xyz) provides a strong foundation for technical authority in the card issuance space.

Internal Data Sources

Use OpenAPI specs, webhook schemas, and sample payloads from Rain's developer documentation to provide accurate, implementation-ready content.

Estimated Number of Pages

1,200+ (Covering core ISO fields, MTI types, and contextual debugging scenarios)

An operator-focused hub where every dispute reason code has a dedicated page with evidence checklists and prevention strategies. This provides essential operational value to card program managers and risk teams.

Example Keywords

• "visa chargeback reason code 83"
• "mastercard dispute reason code 4855"
• "representment evidence for fraud disputes"
• "how to respond to chargeback reason 10.4"

Rationale

Disputes are a major pain point for card issuers. Providing specific evidence kits for every reason code captures high-intent traffic from teams in the implementation or scaling phase.

Topical Authority

Rain’s Trust Center and legal sections establish the necessary credibility to host sensitive compliance and risk-related content.

Internal Data Sources

Utilize internal dispute workflow documentation, metadata capture requirements, and legal-approved language from the /legal section.

Estimated Number of Pages

800+ (Covering all major network reason codes across various merchant category contexts)

Create static solution pages that package Rain's infrastructure for specific industry verticals and personas. Each page details the architecture, benefits, and implementation steps for a particular business model.

Example Keywords

• "card issuing for marketplaces"
• "embedded finance for gig platforms"
• "stablecoin-based settlement for payroll platforms"
• "digital dollar accounts for global SaaS"

Rationale

Competitors like BVNK have 3x the keyword coverage of Rain. This play bridges that gap by mapping existing product pillars to specific industry search terms.

Topical Authority

Rain already has product pillars for cards, accounts, and money movement, which map cleanly to these industry-specific solution intents.

Internal Data Sources

Use sales discovery notes, solution briefs, and existing case studies from the /resources section to differentiate the content.

Estimated Number of Pages

1,200+ (Covering 60+ industries across 10+ persona-based use cases)

Improvements Summary

Re-map keywords so the homepage targets brand/category messaging, while /cards targets non-brand card intent and new pillar pages cover stablecoin payments. Turn each /resources post into an evergreen asset with query-led sections, FAQs, and consistent on-page SEO, then connect everything with structured internal links.

Improvements Details

Upgrade /cards to target terms like "crypto credit card", "crypto cards", and "cryptocurrency card" with modules on program mechanics, requirements, use cases, and an FAQ + schema. Create /stablecoin-payments/ for "stablecoin payments platform" and "stablecoin as a service", plus a /resources/stablecoin-card-programs/ hub that lists related case studies and launches. For every /resources URL, add “what problem it solves,” “how it works,” implementation notes, results, and 5–8 FAQs; standardize Title/H1/H2s, add Article + Breadcrumb schema, and add a “Related offerings” block linking to /cards and /stablecoin-payments/ with keyword-aligned anchors.

Improvements Rationale

Right now most /resources pages rank for a single partner/brand term and behave like time-bound PR, which limits long-tail discovery and sustained traffic. Concentrating high-intent queries on dedicated pillars and expanding resource pages with evergreen, search-matched sections increases the keyword footprint per URL and improves the chance of page-1 rankings for mid-tail, high-CPC terms while driving more qualified visitors into product pages.