Raptive Organic Growth Opportunities

Create a comprehensive library of pages detailing average ad revenue metrics (RPM) for specific blog niches, broken down by country and device. This play establishes Raptive as the definitive source for global creator earnings data, attracting high-value organic traffic and backlinks.

Example Keywords

• “average rpm for food blogs in Canada”
• “display cpm benchmarks US 2024”
• “[country] blog ad rates 2024”
• “travel blog mobile rpm United Kingdom”

Rationale

No authoritative, public repository for RPM benchmarks exists. By publishing this data, Raptive can capture high-intent search traffic from creators and publishers planning their monetization strategy, building immense topical authority and generating valuable backlinks from industry reports and financial blogs.

Topical Authority

As an ad management company processing billions of ad impressions, Raptive has unparalleled access to the exact data searchers are looking for. Publishing these benchmarks solidifies their position as an industry leader with transparent, data-backed expertise.

Internal Data Sources

Utilize aggregated and anonymized daily RPM data from the Raptive dashboard, segmented by publisher vertical, geo-location, and device type (desktop, mobile, tablet). This proprietary dataset is the core of the play's unique value proposition.

Estimated Number of Pages

3,000-4,000 (Covering ~60 countries × 20 niches × 3 device types)

Generate thousands of static pages that act as income calculators, projecting ad earnings for blogs in specific niches at various traffic levels. These pages directly answer one of the most pressing questions for aspiring and growing creators: 'How much money can I make?'

Example Keywords

• “50k pageviews blog income food”
• “how much can a 100,000 pageview travel blog make”
• “blog revenue 1 million sessions parenting”
• “25k session beauty blog earnings”

Rationale

Creators are constantly searching for income potential to set goals and evaluate monetization partners. These pages target high-intent, bottom-of-funnel keywords, capturing users at the precise moment they are considering ad management services.

Topical Authority

Raptive's first-party data on RPM performance across thousands of sites provides a unique and defensible data source. Unlike generic affiliate calculators, these projections are based on real-world performance, lending them significant credibility and authority.

Internal Data Sources

Use anonymized RPM data, specifically percentile ranges (e.g., 25th, 50th, 75th percentile RPMs), segmented by niche and monthly traffic volume. This allows for the creation of realistic 'low, average, high' earning scenarios.

Estimated Number of Pages

1,000+ (Covering ~40 traffic bands × 25+ niches)

Develop a large-scale comparison hub featuring pages that directly compare Raptive to its competitors and identify the best ad networks for specific niches. This strategy targets high-conversion, bottom-of-funnel keywords from creators actively evaluating their options.

Example Keywords

• “Raptive vs Mediavine”
• “Ezoic alternatives”
• “best ad network for food bloggers”
• “Monumetric vs Raptive RPM”

Rationale

Creators in the final stages of choosing a partner search for direct comparisons. By creating fair, data-driven comparison pages, Raptive can control the narrative, highlight its strengths, and capture users at the point of decision.

Topical Authority

Raptive has topical authority on its own services and, by analyzing its competitive landscape, can provide credible insights. Using internal data on creator satisfaction and performance after switching provides a unique, authoritative perspective.

Internal Data Sources

Leverage product marketing feature checklists, anonymized creator survey data on satisfaction, and case studies highlighting RPM improvements after switching to Raptive. This provides differentiated content beyond publicly available information.

Estimated Number of Pages

850-1,200 (Covering direct competitor comparisons and 'best for niche' pages)

Create a series of pages that provide monthly and quarterly RPM forecasts for various blog niches and countries. This play positions Raptive as a forward-looking thought leader, attracting media attention and recurring traffic from publishers planning their content calendars.

Example Keywords

• “Q4 RPM forecast for tech blogs”
• “holiday ad rates for e-commerce sites”
• “back-to-school CPM trends education niche”
• “July ad rates parenting blogs Australia”

Rationale

Publishers and industry analysts are always seeking data on future revenue trends to make strategic decisions. By providing data-driven forecasts, Raptive creates a highly linkable resource that drives repeat visits and establishes industry authority.

Topical Authority

Only large ad networks have access to the historical performance data, demand-side bid trends, and direct-sales calendars required to create credible forecasts. This gives Raptive a significant competitive moat for this type of content.

Internal Data Sources

Use historical RPM curves, programmatic bid-floor data from ad exchanges, and the internal direct-sales IO calendar. A time-series model can be used on this data to generate projections for the AirOps workflow.

Estimated Number of Pages

~3,600 (Covering 12 months × 20 niches × 15 major countries)

Build a comprehensive encyclopedia of pages dedicated to solving specific, technical error codes from Google Ad Manager, ads.txt files, and Consent Management Platforms (CMPs). This strategy captures highly-motivated users in a moment of urgent need, positioning Raptive as a helpful expert.

Example Keywords

• “fixing error 2210 google ad manager”
• “ads.txt domain mismatch fix”
• “TCF string invalid consent error”
• “how to fix ads.txt not found”

Rationale

When a publisher's ads break, they turn to search for an immediate solution. By providing clear, step-by-step guides for these niche but urgent problems, Raptive can build goodwill and capture leads from publishers who are frustrated with their current setup or lack of support.

Topical Authority

Raptive's support and engineering teams solve these problems daily. They have an internal knowledge base of solutions that is far more practical and detailed than generic advice, giving them immense authority on these topics.

Internal Data Sources

Utilize internal Zendesk ticket archives, engineering run-books, and support team documentation. These sources contain proven, step-by-step solutions and code snippets that can be used to generate highly differentiated and valuable content.

Estimated Number of Pages

600-800 (Covering hundreds of error codes and their common variations)

Improvements Summary

Consolidate six fragmented 'Raptive Dashboard' pages into a single, optimized pillar page to eliminate keyword cannibalization and improve authority. Integrate help articles, add new spoke content, and implement structured data and internal linking for stronger SERP performance.

Improvements Details

Designate the /resources/raptive-dashboard/ page as the canonical pillar, merging overlapping help articles as H2 sections and redirecting or canonizing duplicates. Optimize the pillar for primary and secondary keywords like 'raptive dashboard', 'adthrive dashboard', and 'dashboard login', add a login CTA, embed a video tutorial, and implement FAQ schema. Create supporting blog posts targeting long-tail queries, add an RPM calculator, and update internal links from key site areas to the pillar and spokes.

Improvements Rationale

Consolidating content into a single authoritative page removes cannibalization, strengthens topical relevance, and channels link equity for better rankings. Optimized structure, targeted keywords, and enhanced user experience are expected to improve CTR, move the cluster from page 2 to page 1, and capture more high-intent traffic. Structured data and internal linking further support visibility and user engagement.