Redo Organic Growth Opportunities

A comprehensive library of comparison pages and pricing guides targeting high-intent buyers evaluating returns and post-purchase platforms. This play bridges the massive keyword coverage gap between redo.com and competitors like Loop and AfterShip by providing objective, data-driven evaluations.

Example Keywords

• "[Competitor] alternatives"
• "Redo vs [Competitor]"
• "[Competitor] pricing model"
• "best returns platform for Shopify Plus"
• "branded returns portal software"

Rationale

Competitors currently rank for tens of thousands more queries than redo.com. By creating structured comparison content, the brand can capture users in the consideration phase who are actively looking to switch or purchase a new solution.

Topical Authority

Redo already has established authority in the returns and reverse logistics space through its core product pages and developer documentation, making it a credible source for platform evaluations.

Internal Data Sources

Utilize internal feature matrices, sales call notes regarding competitor objections, and anonymized outcome data from existing case studies to provide differentiated insights.

Estimated Number of Pages

2,000+ (Covering hundreds of vendors across multiple page types like alternatives, vs, and pricing)

A technical and marketing-focused library of pages detailing how Redo integrates with the broader ecommerce tech stack to create automated workflows. These pages target operators looking to solve specific connectivity problems between their returns portal and their ESP, CRM, or 3PL.

Example Keywords

• "[Tool] returns integration"
• "[Tool] exchange workflow"
• "sync returns to [Tool]"
• "returns webhook example"
• "RMA automation for [Tool]"

Rationale

Many of Redo's current integration pages have low traffic; expanding these into deep "recipe" pages provides the technical depth needed to rank for long-tail developer and ops queries.

Topical Authority

The existing developers.redo.com subdomain provides a strong foundation of technical authority that can be leveraged to rank for integration-specific search terms.

Internal Data Sources

Leverage API reference documentation, sample webhook payloads, and common integration patterns sourced from the Solutions Engineering team.

Estimated Number of Pages

1,200+ (Covering hundreds of tools across various categories like helpdesks, 3PLs, and marketing automation)

A massive collection of return, refund, and warranty policy templates tailored by industry, region, and business model. This play targets top-of-funnel merchants who are in the process of setting up or revising their operational terms.

Example Keywords

• "return policy for apparel brands"
• "refund policy for subscription boxes"
• "warranty terms for electronics"
• "restocking fee policy template"
• "exchange policy for footwear"

Rationale

Policy-related queries have high search volume and represent a direct precursor to needing a returns management platform. Providing these templates positions Redo as the expert at the start of the merchant's journey.

Topical Authority

As a platform that enforces these policies programmatically, Redo is uniquely positioned to provide the "best practice" standards for how these policies should be written and executed.

Internal Data Sources

Use aggregated learnings from merchant onboarding, common policy configurations seen in the platform, and internal legal/compliance templates.

Estimated Number of Pages

5,000+ (Covering 100+ industries across 50+ global regions and various business models)

A procedural library of pages that guide merchants through resolving specific shipping exceptions and filing claims based on carrier-specific rules. This play targets the high-stress moments when a package is lost or damaged, leading directly to Redo's Claims product.

Example Keywords

• "[Carrier] delivered not received what to do"
• "[Carrier] shipment exception meaning"
• "how to win shipping damage claim"
• "USPS missing package claim timeline"
• "FedEx lost package proof of value"

Rationale

Shipping exceptions are high-volume pain points for ecommerce brands. Providing the exact steps to resolve these issues builds immediate trust and demonstrates the value of Redo's automated claims protection.

Topical Authority

Redo's existing "Package Protection" and "Claims" product lines provide the necessary topical relevance to rank for carrier-specific dispute and resolution queries.

Internal Data Sources

Incorporate internal claims SOPs, carrier-specific evidence requirements, and anonymized data on claim approval/denial themes.

Estimated Number of Pages

8,000+ (Covering dozens of carriers and hundreds of specific tracking event codes and scenarios)

An operational library focused on detecting and preventing various types of return fraud and shopper abuse. These pages target margin-conscious operations and finance leaders looking for sophisticated ways to protect their bottom line.

Example Keywords

• "wardrobing return policy wording"
• "bracketing prevention strategy"
• "empty box return dispute process"
• "serial number swap detection"
• "repeat returner policy ecommerce"

Rationale

Return fraud is a growing concern for enterprise brands. This unique content play addresses a specific pain point that is underserved by generic ecommerce blogs, attracting high-value prospects.

Topical Authority

Redo's role in processing millions of returns gives it the data-backed credibility to speak on fraud patterns and the operational controls needed to mitigate them.

Internal Data Sources

Use internal return reason taxonomies, support ticket tags related to disputes, and eligibility rule patterns from the Redo platform.

Estimated Number of Pages

2,000+ (Covering 40+ abuse patterns across 20+ retail verticals)

Improvements Summary

Map one primary URL per intent and optimize /en/products/returns as the main "Shopify returns app" landing page, while repositioning the "best Shopify returns apps" post as the comparison page. Add comparison-first formatting, FAQs/schema, proof modules, and a hub-and-spoke internal linking plan to shift rankings from branded to non-branded commercial queries.

Improvements Details

Make https://redo.com/en/products/returns the hub targeting "shopify returns app" and related variants; rewrite title/H1, add scannable feature H2s (portal, exchanges/credit, shipping options, rules/fraud, analytics), screenshots, FAQ + SoftwareApplication schema, and case-study callouts to Baltic Born/Primo Golf. Refresh the comparison post with a top-of-page table, methodology, "best for" sections, and CTAs linking to the hub with anchors like "shopify returns app" and "branded returns portal." Publish 4–6 supporting pages (e.g., "How to set up returns on Shopify," "Shopify returns portal," "exchange vs refund," and 1–2 competitor vs pages) and tighten internal linking from homepage/pricing/blog to concentrate authority and reduce cannibalization around "Redo Shopify app."

Improvements Rationale

Current visibility for high-CPC, high-intent terms (e.g., "shopify returns app," "best shopify returns app") is near zero, indicating page-2-or-worse performance while branded terms dominate. Clarifying intent by page, matching SERP formats (tables, FAQs, screenshots), and routing internal links to a single hub increases relevance and authority, improving rankings, CTR, and conversion quality from Shopify merchants evaluating returns software.