Red Ventures Organic Growth Opportunities

Create SEO-crawlable static dashboards showing consumer search trends for specific verticals, countries, and quarters. This play establishes Red Ventures as the primary source for market intelligence by leveraging its vast first-party data.

Example Keywords

• "consumer intent trends travel q3 2024"
• "financial product search trends us q1 2025"
• "health content engagement canada q4 2023"
• "e-commerce shopping behavior trends europe"

Rationale

Businesses, journalists, and strategists constantly seek trend data to inform strategy and create content. By publishing this original research at scale, Red Ventures can capture high-authority backlinks and traffic from decision-makers, becoming a go-to source for market insights.

Topical Authority

Red Ventures owns high-traffic media brands (Bankrate, CNET, Healthline, The Points Guy) with over a billion annual sessions. Google will view this aggregated trend data as uniquely authoritative original research that no competitor can replicate.

Internal Data Sources

Use portfolio-wide Google Search Console exports (click share by topic), anonymized internal ad-spend data per vertical, and call-center conversion logs to generate unique insights and data visualizations.

Estimated Number of Pages

3,600+

Mass-produce standardized competitive comparison pages pitting two major brands against each other within a specific industry and country. These pages detail metrics like organic traffic share, estimated ad spend, and top-performing creative examples.

Example Keywords

• "apple vs samsung digital share of voice 2024"
• "allstate vs geico marketing spend comparison"
• "headspace vs calm user acquisition strategy"
• "nike vs adidas market share analysis"

Rationale

Comparison queries have high commercial intent and are frequently searched by executives and strategists performing competitive analysis. This play directly answers their high-value questions at a scale that is impossible to achieve manually.

Topical Authority

By leveraging its enterprise data access (SEMrush, Similarweb) alongside its own proprietary ad-creative archive, RV can produce analyses with a depth competitors cannot match. This establishes the brand as an expert in competitive intelligence.

Internal Data Sources

Utilize the SEMrush Keyword Gap API, the Meta Ad Library bulk API, and a proprietary internal vault of ad-creative screenshots to generate data-rich, comprehensive comparisons that are updated automatically.

Estimated Number of Pages

4,800+

Generate thousands of static micro-report pages detailing advertising ROI benchmarks for a specific industry, in a specific country, for a specific year. This creates an unparalleled, evergreen resource for advertisers planning their budgets and strategies.

Example Keywords

• "ad roi benchmark healthcare 2024"
• "roas benchmark ecommerce uk"
• "paid social cpa benchmark fintech 2023"
• "average cpc financial services canada"

Rationale

Advertisers are constantly searching for performance benchmarks to measure their own success and justify budget allocations. Providing this granular data captures extremely high-intent traffic from marketing decision-makers at the exact moment they need it.

Topical Authority

Red Ventures' portfolio of brands runs paid media campaigns across numerous industries, giving them authentic, real-world performance data. This makes these benchmarks highly credible, defensible, and a powerful demonstration of expertise.

Internal Data Sources

Leverage an internal BI warehouse of anonymized campaign performance (ROAS, CPA, CPL) sliced by industry and geography. Enrich this data with performance metrics from Bankrate, CNET, and Healthline's ad managers for unmatched accuracy.

Estimated Number of Pages

3,000+

Build a library of calculator pages that allow users to model the ROI of specific marketing channels for their industry and deal size. Each page is pre-populated with realistic benchmarks from RV's proprietary data, making them immediately useful and crawlable by search engines.

Example Keywords

• "seo roi calculator b2b saas"
• "paid social roi model ecommerce <$50 aov"
• "affiliate marketing roi template healthcare"
• "content marketing roi calculator"

Rationale

Interactive tools like ROI calculators are powerful lead magnets that rank well for high-intent keywords. By pre-filling them with unique, proprietary data, these pages provide immense value even before a user interacts, satisfying both users and search engines.

Topical Authority

The credibility of the calculators is backed by Red Ventures' massive, real-world dataset of campaign performance across its portfolio. This establishes trust and demonstrates a deep expertise in performance measurement and financial modeling.

Internal Data Sources

Use BigQuery tables containing historic CPL, LTV, and close-rate data—broken down by channel and industry—to power the calculator's default values and provide realistic benchmark ranges that no competitor can offer.

Estimated Number of Pages

1,200+

Create a definitive repository of A/B test blueprints, providing structured how-to guides for specific objectives (e.g., increase signups), industries, and channels. Each blueprint includes a hypothesis, metric formulas, and expected success rates based on real historical data.

Example Keywords

• "landing page ab test ideas ecommerce"
• "email a/b test blueprint saas signup"
• "cvr experiment template b2b"
• "mobile checkout optimization tests"

Rationale

While competitors post one-off case studies, a comprehensive library of structured, data-backed blueprints is a unique and powerful resource. It attracts marketing practitioners who are actively looking for actionable testing ideas to improve their KPIs.

Topical Authority

This play showcases RV's deep expertise in conversion rate optimization by leveraging its historical catalog of over 10,000 experiments. This allows the company to provide realistic expected lift ranges, a feat few, if any, agencies can replicate.

Internal Data Sources

Utilize a proprietary database of historical A/B test results to auto-populate expected lift and success rates. A stats engine step within the workflow can also compute the minimum detectable effect for each scenario, adding another layer of value.

Estimated Number of Pages

600+

Improvements Summary

Refine the Careers & Jobs cluster by mapping keywords to specific pages, expanding on-page content, and adding structured data. Address cannibalization, improve internal linking, and introduce new sub-pages targeting high-value queries.

Improvements Details

Assign unique keywords to each page to prevent overlap, expand copy on /careers/overview and /positions/open with applicant-focused content, and implement JobPosting and FAQ schema. Add new sub-pages for internships, remote jobs, and engineering roles, and embed employee testimonial videos. Strengthen internal links from the homepage, press releases, and related blog posts, and address technical SEO with crawlable pagination, Core Web Vitals improvements, and updated sitemaps.

Improvements Rationale

These actions target high-volume employment keywords more effectively, reduce authority dilution from keyword cannibalization, and align content with user search intent. Adding schema and rich media increases eligibility for rich results, while technical and internal linking updates support better rankings and higher organic traffic for core career-related searches.