ReliaQuest Organic Growth Opportunities

Create a comprehensive, evergreen reference page for every high-severity CVE. These pages will detail the exploit, affected products, and provide actionable detection logic and remediation steps drawn from internal expertise.

Example Keywords

• “CVE-2024-XXXXX detection guidance”
• “ zero-day exploit mitigation”
• “how to detect CVE-YYYY-NNNN in Splunk”
• “critical vulnerability patch information”

Rationale

Security teams and leaders immediately search for information on new, critical vulnerabilities. By providing a scalable, authoritative resource for every major CVE, ReliaQuest can capture high-intent traffic at the moment of need, establishing itself as the go-to source for threat intelligence.

Topical Authority

The domain already ranks for several CVE-related blog posts (e.g., CVE-2025-54309 drives ~1.3% of traffic from a single page). This demonstrates that Google already trusts ReliaQuest on this topic, providing a strong foundation to scale this strategy and dominate the niche.

Internal Data Sources

Leverage the GreyMatter Detection Rule Library (YARA, Sigma rules), proprietary advisories from the Threat Research Team, transcripts from the ShadowTalk podcast, and anonymized historical incident data on real-world exploits seen across customer environments.

Estimated Number of Pages

2,500+

Develop a massive library of static reference pages, with one page for every vendor, log source, and field combination. Each page will explain the field's purpose, common values, and detection use cases, creating an indispensable resource for security analysts.

Example Keywords

• “Okta log debugContext field meaning”
• “CrowdStrike ProcessStartTime field explained”
• “Azure AD sign-in log riskDetail values list”
• “Cisco ASA msg_id to MITRE mapping”

Rationale

Security analysts constantly search for the meaning of obscure log fields during investigations. This play captures an enormous volume of long-tail, high-intent traffic from technical practitioners, positioning GreyMatter as the solution that understands their data.

Topical Authority

This is a net-new opportunity with little to no competition providing this level of structured detail. By publishing its internal parsing and normalization logic, ReliaQuest can create an unparalleled content moat and establish definitive authority on log data interpretation.

Internal Data Sources

Utilize GreyMatter's ingestion pipeline dictionaries and schemas, internal field-mapping documentation from the Detection Engineering team, and a library of anonymized raw event logs captured from over 400 supported sources.

Estimated Number of Pages

4,000+

Publish a hub of scorecard pages benchmarking key security metrics (like MTTD/MTTR) against industry, region, and time. These pages provide CISOs with the data they need for board-level reporting and budget justification.

Example Keywords

• “Mean Time To Detect benchmark healthcare Q3 2025”
• “SOC alert volume per analyst finance industry”
• “false positive rate benchmark for retail”
• “cybersecurity metrics for board reporting”

Rationale

CISOs are under constant pressure to benchmark their security program's performance against peers. This play targets high-value executive traffic by providing unique, data-backed insights that directly address their strategic pain points, making the value of a sophisticated SOC platform tangible.

Topical Authority

This is a highly unique play that leverages one of the world's largest security operations datasets. No competitor publishes hard, quantitative benchmarks at this scale, allowing ReliaQuest to become the definitive source for SOC performance data and generate significant press and backlinks.

Internal Data Sources

Draw from the GreyMatter Analytics data warehouse (containing aggregated, anonymized metrics on MTTD, MTTR, dwell time, etc.), data from Customer Success quarterly business reviews, and internal SLA performance logs.

Estimated Number of Pages

2,400+

Create a practical cookbook of prompts for AI agents, with a detailed page for every SOC task, security tool, and analyst maturity level. Each page will offer a copy-pasteable prompt and an example of the expected output for investigation, hunting, or remediation.

Example Keywords

• “best GPT prompt to triage CrowdStrike alert”
• “AI-generated detection rule examples”
• “LLM workflow for threat hunting in Splunk”
• “ChatGPT prompt for phishing email analysis”

Rationale

The use of LLMs in security operations is exploding, but practitioners lack trusted, expert-crafted prompts. This play captures a massive, emerging keyword space by providing immediate, practical value, positioning ReliaQuest as the leader in applying AI to solve real-world SOC problems.

Topical Authority

While ReliaQuest has some high-level agentic AI content, no one in the market is providing a large-scale, practical prompt library. This is a first-mover opportunity to own the 'how-to' of AI in SecOps, building a deeply engaged audience of forward-thinking practitioners.

Internal Data Sources

Use the anonymized prompt history from the GreyMatter AI Command Center, internal prompt libraries from the Detection Engineering and Threat Research wikis, and customer success metrics showing performance improvements tied to AI agent use.

Estimated Number of Pages

3,000+

Build a comprehensive guide that maps the specific security requirements from major cyber insurance carriers to the technical controls and audit evidence that GreyMatter provides. Each page will demystify a specific control from a specific carrier's questionnaire.

Example Keywords

• “Coalition cyber renewal MFA requirement”
• “how to prove EDR for Beazley insurance”
• “evidence of 24/7 monitoring for cyber insurance”
• “passing a cyber insurance technical assessment”

Rationale

Achieving and maintaining cyber insurance is a critical business driver for security spending. This play targets decision-makers with immediate budget and high commercial intent who are actively trying to solve a complex, costly problem that MDR and security platforms directly address.

Topical Authority

This is a high-value niche currently dominated by generic broker blogs and PDFs. By providing granular, actionable, and tool-specific guidance, ReliaQuest can establish itself as the authoritative resource for a critical CISO pain point, intercepting buyers at the perfect moment.

Internal Data Sources

Leverage the internal library of carrier questionnaires collected by the sales and risk teams, internal spreadsheets mapping insurance requirements to GreyMatter capabilities and reports, and case studies of customers who reduced premiums.

Estimated Number of Pages

1,000+

Improvements Summary

Focus on high-intent, mid-funnel keywords and optimize core product pages to capture more organic traffic. Add comparison, pricing, and ROI content to address user search intent and improve rankings for both branded and non-branded terms.

Improvements Details

Rewrite H1s, title tags, and meta descriptions to target keywords like 'managed detection and response providers' and 'greymatter platform.' Add comparison tables, FAQ sections with schema, and customer case studies to key pages. Launch new content such as a 2025 MDR comparison guide, pricing/ROI assets, and a pillar page for dark web monitoring. Strengthen internal linking from high-traffic blogs and update navigation to surface core pages within three clicks.

Improvements Rationale

These actions address gaps in keyword targeting and content structure, helping to move important terms from page two to top-five positions. Adding commercial modifiers and structured data aligns with user intent and increases click-through rates. Improved internal linking and technical SEO will consolidate authority and drive higher-intent leads from organic search.