Remitly Organic Growth Opportunities

Create a dedicated SEO page for every cash-pickup branch and banking partner outlet worldwide. This captures high-intent, bottom-of-funnel users actively looking for physical locations to complete a transaction.

Example Keywords

• “Banco Agrícola San Salvador Remitly hours”
• “pick up Remitly cash at Palawan Pawnshop Cebu”
• “Remitly location near me Kampala”
• “Remitly cash pickup Western Union alternative”

Rationale

Google strongly favors first-party pages for location queries, and 'near me' searches have massive volume. Competitors like Western Union dominate local search precisely because they have scaled branch pages; filling this fundamental gap for Remitly would capture high-intent users who have already decided to use the service and just need to find a location.

Topical Authority

Remitly has authority in digital transfers but lacks physical, local SEO presence. Building out these pages establishes authority in the 'last mile' of the transfer, directly competing with incumbents and demonstrating a comprehensive service network. It proves Remitly is a real-world option, not just an app.

Internal Data Sources

Utilize the internal partner location database containing addresses, phone numbers, and business hours. Inject real-time payout availability status and embed snippets from customer reviews (CSAT surveys) related to specific branches to add unique, valuable content.

Estimated Number of Pages

90,000

Develop a page for every sender-receiver country pair that details tax implications, reporting thresholds, and filing instructions. This play positions Remitly as a trusted authority on the complex financial regulations surrounding international money transfers.

Example Keywords

• “tax on money transfer from USA to Ghana”
• “do I need to declare remittance to CRA India”
• “gift tax limits UK to Pakistan”
• “reporting 10 000 euro transfer to Philippines”

Rationale

Users have high anxiety and search volume around the legal and tax implications of sending money abroad, but authoritative answers are scarce and fragmented. By providing clear, corridor-specific guides, Remitly can capture this high-value traffic, build immense trust, and ease a major customer pain point, differentiating itself from competitors who avoid the topic.

Topical Authority

Remitly already operates within these complex legal frameworks, giving it inherent topical authority. Externalizing this internal compliance knowledge into user-friendly content demonstrates a level of expertise that competitors lack, solidifying Remitly's position as a secure and knowledgeable financial service.

Internal Data Sources

Leverage the internal compliance rules engine (which dictates KYC tiers and AML trigger limits) and historical audit outcomes to create accurate content. Use partner government-form templates (e.g., IRS Form 3520) to provide actionable instructions.

Estimated Number of Pages

5,000

Create scenario-driven guides for tourists and expats facing urgent situations, with a unique page for each emergency type in every major destination city. This strategy targets users in moments of extreme need, positioning Remitly as a critical lifeline.

Example Keywords

• “lost passport Bali need money fast”
• “medical emergency cash transfer Cusco”
• “hurricane relief money to Cebu from USA”
• “how to send bail money to Istanbul”

Rationale

Search intent during an emergency is absolute; users need a solution immediately and are not price-shopping. While competitors have generic 'send money fast' pages, none are optimized for the specific combination of a scenario and city, representing a significant long-tail opportunity to capture hyper-motivated users and build powerful brand loyalty.

Topical Authority

Remitly’s existing authority in transfer speed can be extended to emergency situations. By creating content that solves acute, real-world problems, Remitly builds topical authority as the go-to service for urgent, critical financial support, transcending the role of a simple money transfer app.

Internal Data Sources

Use real-time delivery-speed telemetry to prove speed claims. Leverage on-call partner data to highlight 24/7 cash-pickup locations relevant to the emergency scenario. Analyze historical transfer surge volume logs during past crises to add data-driven insights.

Estimated Number of Pages

8,000

Build a comprehensive guide for every major freelance platform and receiver country combination, detailing fees, payout speeds, and cost comparisons. This play targets the rapidly growing market of global freelancers who are digitally savvy and actively seek the most efficient ways to get paid.

Example Keywords

• “withdraw Upwork earnings to Nigeria bank account”
• “get Fiverr money in rupees fastest way”
• “transfer Toptal payout to Mexico without PayPal”
• “best way to cash out YouTube Adsense to Kenya”

Rationale

Gig workers are high-frequency, sophisticated users who constantly compare payout rails to maximize their earnings. Competitors largely ignore these platform-specific queries, creating a blue-ocean opportunity for Remitly to become the default payout solution for this large and growing demographic.

Topical Authority

Remitly's core competency is cross-border payments, which is the exact service these workers need. By creating content that speaks directly to their platforms and pain points, Remitly establishes itself as an expert in the 'future of work' and builds authority with a key emerging customer segment.

Internal Data Sources

Utilize anonymized transaction data tagged with 'salary' or 'freelance' to show average transfer amounts and timelines. Leverage partnership rate tables for mass-payout APIs and a library of testimonials from existing freelancer ambassadors.

Estimated Number of Pages

2,400

Publish step-by-step payment guides for government visa, residency, or citizenship fees for every destination country and visa type. This play captures users during a critical, high-stakes life moment where payment complexity is a major obstacle.

Example Keywords

• “pay DS-160 fee from India without US bank account”
• “Canadian PR biometric fee payment from Philippines”
• “Thailand elite visa bank transfer”
• “UK ILR application fee remittance from Nigeria”

Rationale

The process of paying official immigration fees from abroad is often confusing, and search volume surges during application windows. Current search results are dominated by unreliable forum posts and outdated embassy websites, creating an opportunity for Remitly to provide a clear, authoritative solution and capture an immediate, high-intent transaction.

Topical Authority

Remitly's business is built on navigating international financial systems, which is the core challenge of paying visa fees. By providing verified government account details and success metrics, Remitly demonstrates its expertise in official cross-border transactions, building trust and authority far beyond simple peer-to-peer transfers.

Internal Data Sources

Leverage historical transaction data where users have tagged the purpose as 'immigration'. Utilize verified government account SWIFT/routing data gathered by customer support, and publish success-rate metrics by embassy bank to prove reliability.

Estimated Number of Pages

1,400

Improvements Summary

Revise live currency rate pages with targeted keywords, improved on-page elements, and structured data to capture high-intent search traffic. Strengthen internal linking, add comparison tables, FAQs, and clear CTAs to drive conversions.

Improvements Details

Update H1s, title tags, and first-paragraph content to match user queries like 'usd to inr remitly rate' and 'precio del dólar Remitly.' Add competitor comparison tables using schema, embed FAQs, and display trust signals. Build internal links from country pages and blog posts, launch a 'Rates Hub' index, and publish supporting guides for high-volume searches.

Improvements Rationale

These changes address underperformance on high-volume, low-competition keywords by improving relevance and authority. Enhanced internal linking and structured data help win rich snippets and consolidate topical authority, while comparison tables and sticky CTAs increase user engagement and conversion rates.