Remitly Organic Growth Opportunities

Create comprehensive currency conversion and exchange rate pages for every possible currency pair, including historical data and trends. This targets high-volume search terms that Remitly currently doesn't rank for, such as 'yen to usd' (1M searches) and 'currency converter' (550K searches).

Example Keywords

• 'yen to usd'
• 'currency converter'
• 'cad to usd'
• 'pounds to dollars'
• 'usd to rmb'

Rationale

Competitors like WorldRemit are ranking for these high-volume keywords while Remitly has no coverage, representing a significant opportunity.

Topical Authority

As a money transfer service, Remitly has natural authority in currency exchange.

Internal Data Sources

Leverage real-time exchange rate data, historical transaction data, and market analysis from Remitly's financial systems.

Estimated Number of Pages

1,000+ (500 currency pairs × 2 directions)

Develop comprehensive guides for every possible money transfer corridor between countries, including fees, delivery times, and local regulations. This creates a valuable resource for users seeking specific transfer route information.

Example Keywords

• 'send money from [Country A] to [Country B]'
• 'transfer money to [Country]'
• 'how to send money internationally to [Country]'
• 'best way to transfer money to [Country]'

Rationale

High-intent users searching for specific transfer routes represent direct conversion opportunities.

Topical Authority

Remitly's existing presence in international money transfers provides strong authority.

Internal Data Sources

Utilize country-specific transfer processes, compliance requirements, and customer support data.

Estimated Number of Pages

2,450+ (50 countries × 49 destination countries)

Create comprehensive resource guides for immigrant communities in different cities worldwide, covering essential services, cultural centers, and local support networks. This addresses a critical need for Remitly's core customer base.

Example Keywords

• '[Nationality] community in [City]'
• 'Resources for [Nationality] in [City]'
• '[Nationality] services in [Country]'
• 'Immigration support [City] [Nationality]'

Rationale

Direct alignment with Remitly's target audience and minimal current competition for these terms.

Topical Authority

Remitly's focus on immigrant communities provides natural authority.

Internal Data Sources

Leverage customer demographics data and partnerships with community organizations.

Estimated Number of Pages

10,000+ (100 nationalities × 100 major cities)

Develop detailed cost of living and salary comparison pages for different cities and professions worldwide, helping people planning international moves. This content serves as an early touchpoint for future remittance customers.

Example Keywords

• 'Cost of living in [City]'
• '[Profession] salary in [Country]'
• 'Living expenses [City] vs [City]'
• 'Average salary [Profession] [Country]'

Rationale

High search volume for these terms and clear path to remittance services.

Topical Authority

Remitly's financial expertise and international presence supports authority.

Internal Data Sources

Use transaction data, customer profession information, and local market research.

Estimated Number of Pages

50,000+ (500 cities × 100 professions)

Create comprehensive directories of scholarships, grants, and financial aid opportunities for international students from different countries. This targets a growing demographic with regular remittance needs.

Example Keywords

• 'Scholarships for [Country] students'
• 'Financial aid international students [Country]'
• 'Study abroad funding [Nationality]'
• 'Student grants [Country] to [Country]'

Rationale

High-intent audience with long-term potential for remittance services.

Topical Authority

Aligns with Remitly's expertise in international finance.

Internal Data Sources

Leverage educational institution partnerships and student customer data.

Estimated Number of Pages

25,000+ (100 origin countries × 50 destination countries × 5 options)

Improvements Summary

The strategy focuses on optimizing country-specific landing pages by targeting high-potential keywords, filling content gaps, and enhancing on-page elements. It also suggests creating new content and improving internal linking to boost search visibility.

Improvements Details

Key tasks include integrating keywords like 'send money from usa to india' and 'transfer money to nigeria' into titles and content, expanding guides on money transfers, and adding FAQs with schema markup. New content ideas include blog posts and videos, while internal linking should connect related articles to country pages.

Improvements Rationale

These improvements aim to increase search rankings and organic traffic by addressing underutilized keywords and content gaps. By providing comprehensive and relevant information, the strategy seeks to enhance user engagement and conversion rates, positioning Remitly as a trusted authority in international money transfers.