Remofirst Organic Growth Opportunities
1. Readiness Assessment
1. Readiness Assessment
2. Competitive Analysis
2. Competitive Analysis
3. Opportunity Kickstarters
3. Opportunity Kickstarters
4. Appendix
4. Appendix
Readiness Assessment
Current Performance
- You rank for 9k organic keywords and drive about 10k monthly organic visits (≈$103k in equivalent ad spend)
- Authority Score is 40 with about 9k backlinks from 2k referring domains — a solid mid-tier foundation, but not yet category-leading
- Organic traffic is led by informational/content hubs: /country-guide/israel (~2k visits, 20% of traffic), a Germany expat/English article (~1k, 9%), the homepage (~1k, 9%), plus glossary terms like “wages”; top keywords include “remofirst”, “remote payroll”, and “remote eor”
Growth Opportunity
- You’re significantly underrepresented vs. the category leader (Deel at ~142k organic visits vs your ~10k — about 15× higher), indicating a large, addressable visibility gap
- Many high-volume topics appear to be early wins if you improve rankings and coverage (e.g., “eor” 14.8k, “digital nomad visa” 14.8k, “ein number” 110k, “vested definition” 8k), especially where you already have relevant pages
- Your sitemap shows strong scale potential (hundreds of posts + 158 country guides + 182 glossary terms); systematizing templates, internal linking, and conversion paths from informational pages to EOR/payroll/demo pages could turn top-of-funnel traffic into pipeline
Assessment
You have a credible SEO base, but your organic footprint is small for the category and heavily skewed toward informational content. The competitive gap suggests meaningful upside if you expand and refresh content systematically around EOR/payroll and country-specific intent. AirOps can help you execute that expansion at scale and close the visibility gap faster.
Competition at a Glance
Analysis of 3 direct competitors (Deel, Remote, and Oyster HR) shows Remofirst has a much smaller organic search footprint. Remofirst currently ranks 4th (last) for both monthly organic traffic and ranking keywords, with 9,772 monthly organic visits and 9,340 ranking keywords.
The market leader is Deel, generating 142,256 monthly organic visits and ranking for 121,300 keywords. That puts Deel at roughly 14.6× higher organic traffic and 13× broader keyword coverage than Remofirst, indicating a large visibility gap rather than a narrow competitive difference.
Overall, the competitive landscape is skewed: the three competitors sit in the ~69K–142K monthly organic-visit range, while Remofirst is below 10K, positioning the brand as an underrepresented player in organic discovery. This suggests competitors are capturing substantially more demand across a wider set of search topics and intent areas, giving them a stronger top-of-funnel presence in the global hiring and HR category.
Opportunity Kickstarters
Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.
Create a massive programmatic matrix of pages targeting the intersection of specific job roles and countries to capture high-intent hiring queries. This strategy bridges the keyword gap with competitors by providing granular salary and compliance data for every major profession in every supported market.
Example Keywords
- "hire [Role] in [Country]"
- "[Role] salary in [Country] for remote teams"
- "employment costs for [Role] in [Country]"
- "hiring [Role] in [Country] compliance guide"
Rationale
Hiring managers and recruiters often search for specific role-country combinations when planning international expansions. By providing tailored data on salaries, local regulations, and hiring steps for specific roles, remofirst.com can capture leads at the exact moment they decide to hire.
Topical Authority
The domain already demonstrates strong performance in country-specific guides (e.g., Israel guide driving 20% of traffic) and has a foundational job-role template in the sitemap, indicating Google is ready to index this content type at scale.
Internal Data Sources
Utilize the RemoLabs 'Job Titles Across Talent Markets' report, existing 158 country guides, and internal salary benchmark data to provide differentiated, accurate insights.
Estimated Number of Pages
25,000+ (Covering 150+ roles across 180+ countries)
Generate static, indexable landing pages that provide pre-computed employer cost breakdowns for various salary bands and currencies across every supported country. These pages serve as a lead magnet for CFOs and Finance leads who are in the budgeting phase of global hiring.
Example Keywords
- "cost to employ someone in [Country]"
- "employer taxes for [Salary] in [Country]"
- "total compensation cost [Country]"
- "statutory benefits cost [Country]"
Rationale
Total cost of employment is a primary barrier to global expansion; providing immediate, transparent answers via static pages captures users who would otherwise use a competitor's interactive tool. This creates a wide net for long-tail 'cost' queries that are currently underserved.
Topical Authority
remofirst.com already has a cost-calculator tool and ranks for payroll tax terms in specific regions like Mexico, proving topical relevance for employer cost modeling.
Internal Data Sources
Leverage the logic from the existing /cost-calculator, statutory benefit tables, and RemoLabs hiring trends to populate the pages with proprietary data.
Estimated Number of Pages
6,000+ (180 countries across multiple salary bands and currencies)
Develop a comprehensive library of country-specific compliance calendars that detail mandatory filing deadlines, tax submission dates, and payroll cutoff windows. This operational content provides high utility for HR and Payroll administrators, driving recurring organic traffic.
Example Keywords
- "payroll filing deadlines [Country]"
- "employer reporting dates [Country] [Year]"
- "social security filing calendar [Country]"
- "tax submission deadlines for employers [Country]"
Rationale
Compliance is the core value proposition of an EOR; by owning the 'deadline' and 'calendar' keywords, remofirst.com positions itself as the essential source of truth for international operations. This content type is highly linkable and builds long-term domain trust.
Topical Authority
The domain already ranks for operational terms like 'cut off date' and 'accrued payroll,' and the /global-payroll page is a top traffic driver.
Internal Data Sources
Use internal payroll operations knowledge, the knowledge base (HC), and local filing requirements to ensure accuracy and differentiation.
Estimated Number of Pages
1,800+ (180 countries with multiple filing types and yearly variants)
Create a specialized content hub focused on the tax and legal implications of granting equity (RSUs, Options, Phantom Stock) to employees in different jurisdictions. This targets the high-growth startup segment which frequently struggles with cross-border incentive alignment.
Example Keywords
- "RSU tax in [Country]"
- "granting stock options to employees in [Country]"
- "phantom equity rules [Country]"
- "equity compensation tax at exercise [Country]"
Rationale
Equity is a complex but vital part of tech hiring; providing clear, country-specific guides on grant and vesting rules attracts sophisticated founders and legal teams. This niche is less crowded than general HR topics and carries high conversion value.
Topical Authority
Existing glossary rankings for 'vesting' and 'equity grant' provide a strong SEO signal that the domain is a credible source for compensation mechanics.
Internal Data Sources
Incorporate standard employment agreement clauses, RemoLabs research on global compensation, and internal equity FAQs.
Estimated Number of Pages
3,600+ (180 countries across various equity instruments and lifecycle events)
Build a library of decision-support pages that guide companies through the process and risks of converting international contractors into full-time employees. This play targets companies at the exact moment they outgrow contractor models and need an EOR solution.
Example Keywords
- "convert contractor to employee [Country]"
- "misclassification risk checklist [Country]"
- "contractor conversion process [Country]"
- "legal risks of long-term contractors [Country]"
Rationale
Misclassification is the #1 driver for EOR adoption; by providing the 'how-to' for conversion, remofirst.com captures leads who are actively seeking to mitigate legal risk. These pages serve as a direct funnel to the core EOR product.
Topical Authority
The domain already ranks for 'disguised employment' and 'freelancer' definitions, establishing a foundation in the contractor-compliance space.
Internal Data Sources
Use internal classification rubrics, anonymized conversion triggers from customer success, and platform onboarding workflow data.
Estimated Number of Pages
5,000+ (180 countries across various risk triggers and role types)
Improvements Summary
Re-map primary keywords across Spain, Germany, EOR cost, startups, and EOR companies pages to prevent cannibalization and align each URL to a single intent. Expand top pages into landing-page depth with compliance sections, pricing breakdowns, FAQ schema, and a hub-and-spoke internal linking structure that routes traffic to product CTAs.
Improvements Details
Prioritize /post/employer-of-record-in-spain for “employer of record spain” and add keyworded H2 sections (contracts, payroll/taxes, benefits/leave, termination) plus an EOR vs entity table and 6–10 FAQs with schema. Upgrade /post/employer-of-record-cost to target “employer of record costs” and “how much does an employer of record cost” with a per-employee fee table, pass-through cost breakdown, and a simple estimator; strengthen /post/employer-of-record-germany with AÜG references and internal links from /post/the-aug-license-guide. Split intent between /startups (“eor for startups”) and /post/employer-of-record-companies (reposition to “best employer of record companies/providers” with a comparison matrix), then add a central /employer-of-record hub page and standardize internal anchors like “EOR costs” and “employer of record in Spain.”
Improvements Rationale
These pages show demand and high CPC but low traffic share, suggesting second-page rankings where deeper topical coverage and stronger SERP features can push into the top 10. Tight keyword-to-URL mapping reduces self-competition (notably startups vs companies) while hub-and-spoke internal linking passes authority from related compliance guides to commercial pages and improves conversion paths to demos/pricing.
Appendix
| Keyword | Volume | Traffic % |
|---|---|---|
| best seo tools | 5.0k | 3 |
| seo strategy | 4.0k | 5 |
| keyword research | 3.5k | 2 |
| backlink analysis | 3.0k | 4 |
| on-page optimization | 2.5k | 1 |
| local seo | 2.0k | 6 |
| Page | Traffic | Traffic % |
|---|---|---|
| /seo-tools | 5.0k | 100 |
| /keyword-research | 4.0k | 100 |
| /backlink-checker | 3.5k | 80 |
| /site-audit | 3.0k | 60 |
| /rank-tracker | 2.5k | 50 |
| /content-optimization | 2.0k | 40 |
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