Reputation Organic Growth Opportunities

Create a structured directory of landing pages targeting users of specific CRM, EHR, and PMS systems looking to integrate feedback workflows. This play captures high-intent traffic from enterprises seeking to connect their existing tech stack to a reputation management layer.

Example Keywords

• "Salesforce customer feedback integration"
• "Zendesk CSAT and NPS integration"
• "Epic patient experience survey connector"
• "Yardi resident feedback automation"
• "CDK Global dealership CX integration"

Rationale

Buyers often search for software based on its ability to integrate with their current ecosystem. By creating dedicated pages for every supported integration, reputation.com can capture long-tail, high-intent search queries that competitors like Birdeye currently dominate.

Topical Authority

Reputation.com already has high authority in the enterprise platform space (Authority Score 46). An integrations directory is a natural extension of its platform-centric sitemap and reinforces its position as a central hub for CX data.

Internal Data Sources

Leverage Reputation API documentation, internal field mapping guides, support knowledge base articles on connector setup, and customer success stories segmented by software stack.

Estimated Number of Pages

1,500 - 6,000+ (Covering hundreds of software systems across multiple workflow variants)

Develop programmatic solution pages that go deeper than broad industries, targeting specific sub-verticals and their desired business outcomes. These pages address the unique pain points of niche operators, such as urgent care clinics or student housing managers.

Example Keywords

• "patient experience software for urgent care"
• "dental patient feedback platforms"
• "resident satisfaction survey tools for student housing"
• "franchise customer experience management for retail"
• "multi-location social media tools for dealer groups"

Rationale

Generic industry pages often fail to address the specific operational needs of sub-verticals. Programmatic expansion into these niches allows for more relevant content that drives higher conversion rates from specialized buyers.

Topical Authority

The domain already ranks for broad industry terms like "healthcare" and "automotive." Expanding into sub-verticals leverages this existing topical authority to win more specific, less competitive long-tail queries.

Internal Data Sources

Use internal product feature matrices by vertical, sales enablement ICP (Ideal Customer Profile) definitions, and vertical-specific ROI narratives from the sales team.

Estimated Number of Pages

2,000 - 12,000+ (Covering 200+ sub-verticals across 10+ outcome types)

Publish a massive library of anonymized, aggregated industry benchmarks for key CX metrics across different regions and business sizes. This creates a "data-first" destination for researchers and executives looking to compare their performance against peers.

Example Keywords

• "average star rating for healthcare in California"
• "automotive review response rate benchmark 2025"
• "NPS benchmarks for financial services"
• "average review volume for property management"
• "customer sentiment trends in retail by state"

Rationale

Proprietary data is a powerful magnet for organic traffic and backlinks. By systematizing platform data into a benchmark index, reputation.com creates a defensible content moat that competitors cannot easily replicate.

Topical Authority

As a platform that processes millions of reviews and surveys, reputation.com has the inherent right to publish these benchmarks. This play significantly expands topical authority into the "data and insights" category.

Internal Data Sources

Utilize aggregated and anonymized platform data including star ratings, review velocity, response times, sentiment themes, and survey KPIs (NPS/CSAT).

Estimated Number of Pages

50,000 - 300,000+ (Industry x Sub-industry x Region x Metric x Year combinations)

Create a comprehensive library of operational guides for managing business profiles on non-Google platforms like Glassdoor, Healthgrades, and TripAdvisor. These pages target the tactical needs of reputation managers across various ecosystems.

Example Keywords

• "how to respond to reviews on Glassdoor"
• "improve rating on Healthgrades for doctors"
• "TripAdvisor business profile optimization guide"
• "Zillow review management for property managers"
• "Indeed company page best practices"

Rationale

Many buyers begin their journey by trying to solve a problem on a specific platform. Providing the definitive "how-to" guide for every major review site positions reputation.com as the expert before the buyer even realizes they need enterprise software.

Topical Authority

Reputation.com's existing success with educational articles (e.g., "how to write a review") proves that Google trusts the domain for tactical CX advice. This play scales that trust across the entire publisher ecosystem.

Internal Data Sources

Reference the internal "supported publishers" list, API connection requirements, and support knowledge base patterns regarding common profile management issues.

Estimated Number of Pages

3,000 - 20,000+ (Covering 150+ platforms across multiple management actions and vertical overlays)

Build a programmatic library focused on local citation sites and directory governance for multi-location brands. This play targets the foundational need for data consistency across the web, a key component of local SEO.

Example Keywords

• "local citation sites for California businesses"
• "top business directory list for UK healthcare"
• "NAP consistency checklist for multi-location brands"
• "business listing sites for automotive dealers"
• "local presence management audit template"

Rationale

Multi-location operators frequently search for directory lists and citation checklists when preparing for a listings cleanup. This play captures these users at the exact moment they are identifying a need for automated listings management.

Topical Authority

The domain already has a product for "Business Listings" and ranks for related terms like "service area business." This library solidifies its authority in the local search and presence management space.

Internal Data Sources

Use the internal publisher network coverage list, location data model best practices, and real-world error taxonomies from the listings support team.

Estimated Number of Pages

5,000 - 80,000+ (Geographic regions x Industries x Directory sets)

Improvements Summary

Expand each Resources article from 1–3 tracked terms into a full query set, then rewrite pages into clear “how-to,” checklist, and template formats aimed at Featured Snippets and PAA. Add FAQ/HowTo schema, original templates/visuals, and product-aligned CTAs to route readers into Reviews, Listings, Social Suite, Insights, Inbox, and Location Pages.

Improvements Details

Rework /get-more-google-reviews-fast-with-review-booster/ around “how to increase google reviews” plus “get more google reviews,” “google review request sms/email templates,” “google review link/QR code,” and add a step-by-step workflow, compliance section, TOC, and 8–12 FAQs with schema. Upgrade /spot-fake-reviews-how-to/ with a detection checklist, real vs fake examples, and a report/respond decision tree targeting “how to spot fake reviews” and “report fake google review,” and convert /what-is-crisis-management/ into a 24-hour playbook with comms templates and a downloadable checklist for lead capture. Create 2–3 resource hubs (Google Reviews, Reputation Protection, Local SEO) and add contextual internal links from high-authority product pages to these articles with descriptive anchors, then publish 6–10 supporting posts (review templates, negative review responses, policy rules, reporting steps, multi-location local SEO checklist) that cross-link back to the core pages.

Improvements Rationale

These URLs show low traffic share and page-2 visibility, often because they cover too few related queries and lack snippet-ready formatting. Adding deeper how-to structure, schema, and tightly themed internal linking concentrates internal authority and increases chances of winning long-tail rankings, PAA placements, and Featured Snippets. Product-aligned CTAs and hub architecture also improve assisted conversions by moving readers from informational intent into relevant product pages without turning articles into sales pages.