Resonate Organic Growth Opportunities
1. Readiness Assessment
1. Readiness Assessment
2. Competitive Analysis
2. Competitive Analysis
3. Opportunity Kickstarters
3. Opportunity Kickstarters
4. Appendix
4. Appendix
Readiness Assessment
Current Performance
- You rank for ~1k organic keywords and drive ~8k monthly organic visits (≈ $15k in equivalent ad value), making you the traffic leader vs. Quantcast (~4k visits).
- Organic demand is heavily brand-led: the keyword “resonate” (40.5k volume) drives ~65% of tracked keyword traffic, alongside brand variations (e.g., “resonate company,” “resonate data”).
- Traffic is highly concentrated in a few URLs: the homepage delivers ~6k visits (~78%), and /election-prediction-2024/ drives ~1k (~13%) with keywords like “2024 election prediction” and “election predictions 2024.”
Growth Opportunity
- Your Authority Score is 36 (solid mid-tier authority) with ~3k referring domains and 165k backlinks, suggesting you have enough link equity to expand rankings beyond brand—especially if you increase follow links and earn more editorial mentions.
- The biggest gap is keyword breadth: Quantcast ranks for ~1.4k keywords vs your ~1k, indicating clear headroom to publish/optimize content that captures more non-brand discovery.
- Most of your site footprint (large blog/newsroom sitemap) isn’t translating into traffic; you can systematically refresh and expand content around consumer intelligence, audience segmentation, AI consumer insights, data activation, and website personalization to reduce reliance on the homepage and one spike topic.
Assessment
You have a strong traffic base, but it’s concentrated in branded searches and a small number of pages—so incremental content wins can meaningfully diversify and grow traffic. With moderate authority and a large existing content library, the upside is primarily execution and coverage expansion. AirOps can help you scale that content and optimization program systematically to close the keyword-gap and capture more high-intent, non-brand demand.
Competition at a Glance
Analysis of 1 direct competitor (Quantcast) shows Resonate is performing strongly in organic search overall, with 8,242 monthly organic visits from 1,038 ranking keywords.
Among the set, resonate.com ranks #1 in organic traffic but #2 in ranking keywords. The top competitor for keyword coverage, Quantcast, ranks for 1,363 keywords and generates 3,735 monthly organic visits.
This positions Resonate as the traffic leader (about 2.2x higher organic visits than Quantcast), indicating your existing visibility is converting into stronger demand. The main competitive gap is keyword breadth—Resonate trails Quantcast by 325 keywords—suggesting there is still meaningful headroom to expand overall search presence while maintaining your current traffic advantage.
Opportunity Kickstarters
Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.
A programmatic library of industry-specific solution pages mapping Resonate’s predictive capabilities to specific vertical challenges. This strategy expands keyword breadth beyond the current homepage-heavy traffic profile.
Example Keywords
- predictive analytics for retail marketing
- purchase intent data for financial services
- customer segmentation for automotive
- audience targeting for healthcare
Rationale
By creating pages for specific industry/use-case intersections, Resonate can capture high-intent traffic from buyers searching for vertical-specific solutions rather than generic platforms.
Topical Authority
Resonate already has a strong foundation in vertical data (Auto, Banking, CPG) and solution-based navigation, providing the necessary relevance for these clusters.
Internal Data Sources
Vertical product notes, case studies, and rAI methodology documentation from the /rai-powered-solutions and /data/ sections.
Estimated Number of Pages
5,000+
A massive directory of static segment profile pages describing the motivations, behaviors, and media habits of thousands of consumer groups. This play leverages Resonate's core strength in audience identification to capture long-tail research queries.
Example Keywords
- outdoor enthusiast audience profile
- luxury traveler media consumption
- first-time homebuyer psychographics
- eco-conscious consumer trends
Rationale
Marketers constantly search for detailed profiles of their target audiences; providing these at scale establishes Resonate as the primary source for consumer intelligence.
Topical Authority
As a leader in AI-powered consumer data, Resonate is uniquely positioned to define and describe these segments with proprietary depth.
Internal Data Sources
Proprietary segment taxonomy, attribute indices, and 'best activation' channel recommendations from the /solutions/resonate-segments data.
Estimated Number of Pages
20,000+
Programmatic location-based market pages that provide audience intelligence for specific States, DMAs, and Metros. This strategy answers the critical question of 'who' is in a specific market and 'how' to reach them.
Example Keywords
- CPG consumer behavior in Texas
- auto intenders in New York DMA
- retail market research for Chicago
- audience targeting in Los Angeles
Rationale
Localized data is highly sought after by regional agencies and brands looking to optimize geographic spend with precision.
Topical Authority
Resonate’s existing geography data and 'Trends Tracker' provide the necessary proprietary signals to own local market queries at scale.
Internal Data Sources
Geo-specific models, Trends Tracker outputs, and category-level indices from the /data/geography/ sitemap node.
Estimated Number of Pages
30,000+
A directory of integration and activation playbooks that guide users on how to use Resonate data within specific MarTech and AdTech platforms. This targets buyers who have already selected a tool and are looking for high-quality data to power it.
Example Keywords
- activate audience segments in The Trade Desk
- Facebook Ads data onboarding guide
- CTV targeting in Hulu
- Salesforce audience data integration
Rationale
These pages capture bottom-funnel intent from users ready to execute campaigns, positioning Resonate as the essential data layer for their existing stack.
Topical Authority
Resonate’s extensive list of activation partners and existing technical documentation in the /ad-specs and /data-onboarding sections provides the required credibility.
Internal Data Sources
Partner lists, ad specs, and data onboarding documentation from the insights subdomain and /activation-data/ pages.
Estimated Number of Pages
5,000+
An encyclopedia of 'In-Market' buyer intent pages that detail the signals, behaviors, and targeting strategies for specific purchase categories. This play directly addresses the 'what they'll do next' promise of the Resonate platform.
Example Keywords
- in market for SUV audience
- credit card purchase intent signals
- how to target luxury watch buyers
- home security system buyer intent
Rationale
Intent-based keywords have extremely high commercial value and allow Resonate to compete for budget at the exact moment of purchase consideration.
Topical Authority
Resonate’s predictive modeling focus and vertical-specific data pages (Auto, Insurance, etc.) create a strong relevance signal for intent-based search.
Internal Data Sources
Intent model feature sets, category taxonomies, and vertical-specific outcome data from internal data dictionaries.
Estimated Number of Pages
50,000+
Improvements Summary
Rework Resonate event landing pages to match year-modified, high-intent searches and add enough on-page depth to compete on narrow event SERPs. Add Event + FAQ structured data, stronger above-the-fold meeting CTAs, and an /events/ hub with supporting pre/post content to drive internal links into each event page.
Improvements Details
Apply a repeatable event-page template: title/H1 with exact year (e.g., "Meet Resonate at RampUp 2025"), a one-screen value prop + "Book a meeting" CTA, then 700–1,200 words covering demos, who-it’s-for, where-to-find-us, and a 6–10 question FAQ. Expand keyword coverage per page (e.g., "rampup 2025", "digiday media buying summit 2025", "digiday programmatic marketing summit") with long-tail terms like agenda, sponsors, exhibitors, and "book a meeting" modifiers. Add JSON-LD Event schema, create a centralized /events/ hub, and add contextual internal links from the homepage, relevant product pages, and related blog posts; split year-locked pages (ANA 2024) into a recap URL plus a current-year attendance page and link between them.
Improvements Rationale
These pages target time-sensitive queries with strong lead intent, but thin content and missing schema can keep rankings and SERP snippets weak, leading to low traffic share even when search demand exists. Year-specific targeting plus richer page sections and structured data improve relevance for queries like "RampUp 2025" and can increase click-through and meeting requests. A hub page and consistent internal linking prevent each event page from ranking in isolation and help the cluster gain authority over time.
Appendix
| Keyword | Volume | Traffic % |
|---|---|---|
| best seo tools | 5.0k | 3 |
| seo strategy | 4.0k | 5 |
| keyword research | 3.5k | 2 |
| backlink analysis | 3.0k | 4 |
| on-page optimization | 2.5k | 1 |
| local seo | 2.0k | 6 |
| Page | Traffic | Traffic % |
|---|---|---|
| /seo-tools | 5.0k | 100 |
| /keyword-research | 4.0k | 100 |
| /backlink-checker | 3.5k | 80 |
| /site-audit | 3.0k | 60 |
| /rank-tracker | 2.5k | 50 |
| /content-optimization | 2.0k | 40 |
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