Revolut Organic Growth Opportunities

Create hyper-specific comparison pages for the cost of living between two major cities, powered by Revolut's unique, real-transaction data. These pages will attract high-intent individuals planning to move or travel, positioning Revolut as the essential financial tool for their journey.

Example Keywords

• "cost of living london vs dubai 2025"
• "barcelona vs lisbon cost comparison"
• "ho chi minh city living costs for expats"
• "is it cheaper to live in new york or tokyo"

Rationale

Searchers looking for cost-of-living data are in a critical planning phase for relocation or long-term travel, making them a high-value audience. By providing superior, data-backed answers, Revolut can capture this traffic from lower-authority sites like Numbeo and convert users before they even move.

Topical Authority

Revolut has programmatic currency converter pages, but this play establishes authority over the application of that money. With access to anonymised, real-world spending data across hundreds of cities, Revolut's content would be more accurate and trustworthy than any competitor's.

Internal Data Sources

Use anonymised, aggregated user transaction data to show median spending on groceries, transport, and entertainment per city. Leverage real FX rate data to showcase savings and tap into ATM network data to create surcharge heat-maps.

Estimated Number of Pages

8,000+

Develop comprehensive guides for every major money transfer corridor, detailing costs, speed, and requirements for sending money from one country to another. This play directly targets high-intent, transactional keywords currently dominated by competitors like Wise and Remitly.

Example Keywords

• "send money from australia to india"
• "transfer money uk to ghana"
• "cheapest way to send money to colombia"
• "best app to send money from canada to philippines"

Rationale

Users searching how to send money abroad are at the bottom of the funnel, looking for a provider. Creating detailed, trustworthy pages for each corridor allows Revolut to intercept this traffic and showcase its competitive fees and transfer speeds directly at the point of decision.

Topical Authority

The domain's highest-traffic pages are already currency converters, establishing immense authority in foreign exchange. This play is the logical next step, moving from "what's the rate" to "how do I send it," a topic where Revolut's DA of 92 can easily outrank weaker competitors.

Internal Data Sources

Leverage real-time fee and FX mark-up tables, anonymised data on average transfer delivery times per corridor, and KYC/documentation requirements from the product's backend to create uniquely accurate and rich content.

Estimated Number of Pages

4,500+

Build a vast directory of pages tracking the price of popular digital subscriptions (like Netflix, Spotify) in different countries. This strategy attracts price-savvy users looking for savings and perfectly positions Revolut's multi-currency and virtual card features as the solution.

Example Keywords

• "netflix price argentina 2025"
• "adobe creative cloud cost india"
• "disney plus cheapest country"
• "spotify family plan turkey price"

Rationale

The "digital arbitrage" trend has massive search volume and viral potential. By becoming the go-to resource for this information, Revolut attracts a global, tech-savvy audience and provides a clear, actionable solution (use Revolut to pay) that directly drives product adoption.

Topical Authority

While this is a net-new topic, Revolut's core identity is about breaking down financial borders and fees. This play reinforces that brand promise in a creative, high-value way that builds authority in the "smart spending" niche.

Internal Data Sources

Utilize anonymised data from the in-app "Subscriptions" feature to show the median charge per merchant in each country. Compare real FX mark-ups from legacy cards against Revolut's rates to quantify savings for the user.

Estimated Number of Pages

5,000+

Create a definitive resource for digital nomads, with pages detailing the visa requirements and local banking nuances for every potential destination. This attracts a high-value, mobile audience and positions Revolut's premium plans as the all-in-one financial solution for a location-independent lifestyle.

Example Keywords

• "digital nomad visa georgia requirements"
• "remote worker visa cost portugal"
• "best bank account for nomads estonia"
• "open fintech account while travelling mexico"

Rationale

The digital nomad community is a rapidly growing, affluent demographic actively searching for solutions to the challenges of travel and remote work. By solving their complex visa and banking questions, Revolut builds immense trust and can seamlessly upsell its suite of travel-focused products like global health insurance and lounge access.

Topical Authority

Revolut already ranks for travel-adjacent keywords (currency conversion, country codes). This play deepens that authority by addressing the specific bureaucratic and financial hurdles of the modern traveler, a topic where low-DA travel blogs are the main competition.

Internal Data Sources

Use anonymised user geo-distribution data to identify trending nomad hotspots. Incorporate real Revolut eSIM roaming rates and quantifiable data on ATM fees saved by customers in each country to provide unique value.

Estimated Number of Pages

900+

Develop a series of practical playbooks for small and medium-sized businesses, covering essential financial operations like payroll, VAT payments, and expense management in different countries. This strategy targets high-value B2B keywords and establishes Revolut Business as an authoritative resource.

Example Keywords

• "open business bank account germany online"
• "pay vat france revolut"
• "sepa instant limits spain"
• "multi-currency account for e-commerce italy"

Rationale

SMB decision-makers are starved for clear, actionable content on navigating international financial compliance and operations. By providing these solutions, Revolut captures high-intent B2B traffic and generates qualified leads for its Revolut Business and Pro products, an area with huge growth potential.

Topical Authority

While the domain's B2B traffic is currently low, its overall DA of 92 gives it the power to rank quickly for these valuable keywords. This content builds topical authority from the ground up, positioning Revolut as a thought leader in the fintech B2B space, not just a consumer app.

Internal Data Sources

Leverage Revolut Business API documentation, product fee simulators, and onboarding requirements to create detailed, accurate guides. Use anonymised data from case studies to add proof points and credibility.

Estimated Number of Pages

2,500+

Improvements Summary

Consolidate and rewrite currency converter pair pages to eliminate duplicate content, add rich on-page copy, and implement structured data for better SERP visibility. Strengthen internal linking, introduce new supporting content, and address technical SEO issues to improve rankings and user engagement.

Improvements Details

Key tasks include canonicalizing all amount-specific URLs to a single pair root, expanding on-page content to 400–600 words with FAQs, historical rate tables, and clear CTAs, and adding FAQPage and Breadcrumb schema. Internal links will connect related currency pairs and travel guides, while technical updates will address Core Web Vitals, hreflang, and server-side rendering. Target keywords include 'usd to aed', 'currency converter', and long-tail currency queries.

Improvements Rationale

These improvements address thin, duplicate content and poor ranking by consolidating link equity and providing richer, more relevant information for users and search engines. Enhanced content and structured data increase eligibility for rich snippets, while internal linking and technical fixes support better crawlability and user experience. The strategy aims to move key pages from page 2 to page 1, increasing organic sessions and app sign-ups.