Roku Organic Growth Opportunities

Create a comprehensive directory of SEO landing pages for every movie and show available for free (ad-supported) on The Roku Channel or partner FAST channels. This play captures high-intent users actively searching for free content and converts them into immediate viewers, driving ad revenue and ecosystem engagement.

Example Keywords

• “stream The Golden Girls free online”
• “watch Taken movie free with ads”
• “free classic westerns streaming”
• “TV shows leaving Netflix but free elsewhere”

Rationale

There are over 400,000 high-volume “watch [Title] free” keywords generating approximately 27 million monthly searches. This traffic is currently captured by third-party sites like JustWatch and Reelgood. As the actual provider of the content, Roku has unmatched topical authority and can offer a superior user experience with a one-click-to-play conversion path.

Topical Authority

Roku’s authority is absolute here. They own the content rights and the platform, making them the most definitive source for what is legally available to stream for free. This play solidifies Roku as the primary destination for free, ad-supported entertainment.

Internal Data Sources

Utilize the real-time Roku Channel (TRC) catalog API to validate content availability and geographic rights. Integrate with SEMrush keyword clusters to automatically generate long-tail page variations. AirOps' CMS connector can handle the automatic creation of canonical tags and pagination for this large-scale library.

Estimated Number of Pages

20,000 - 40,000

Develop static landing pages for tens of thousands of actors, actresses, and directors, listing all their titles currently available to stream on Roku's platform. These hubs would serve as the definitive resource for fans, linking directly to the content within The Roku Channel or third-party apps.

Example Keywords

• “where to stream Jason Statham movies”
• “Meryl Streep films on Roku”
• “watch Guillermo del Toro movies free”
• “best Keanu Reeves movies streaming now”

Rationale

Over 45,000 monthly U.S. searches exist for “where to watch [actor] movies,” a query space currently dominated by IMDb and JustWatch. Roku can intercept this traffic by providing a more actionable page that not only lists films but allows for immediate playback, directly converting interest into streaming sessions.

Topical Authority

By connecting its vast content library to the artists who created it, Roku builds authority as a comprehensive entertainment discovery engine, not just a hardware provider. The ability to keep these pages constantly updated as licensing changes provides a freshness advantage over competitors.

Internal Data Sources

Leverage the real-time TRC catalog API and the Channel Store availability matrix to create an exhaustive, accurate list of titles. Use the Getty Images partnership to pull artist portraits for $5 each and integrate Rotten Tomatoes/Roku Audience Scores via API to add trust signals.

Estimated Number of Pages

40,000 - 50,000

Create evergreen landing pages for every major movie and TV series season that track their journey from theatrical release to streaming availability. These pages would provide definitive answers on when and where a title can be streamed, positioning Roku as the go-to source for release information.

Example Keywords

• “Is Oppenheimer streaming yet”
• “Wonka digital release date”
• “Bridgerton Season 4 Netflix release time”
• “where will Dune Part 3 stream”

Rationale

Queries about streaming release dates are massive but time-sensitive, peaking for 90-120 days post-release. By capturing users at the moment they are deciding to rent, buy, or wait for streaming, Roku can guide them toward its own platform, especially for titles slated to arrive on The Roku Channel.

Topical Authority

Roku possesses first-party data on The Roku Channel's future content slate, giving it an unparalleled authoritative advantage. This internal knowledge allows Roku to provide concrete answers where competitors can only speculate, building significant user trust.

Internal Data Sources

Upload The Roku Channel's internal content acquisition calendar into a custom AirOps Knowledge Base. Integrate with box office APIs (e.g., The Numbers, IMDbPro) to auto-populate theatrical dates and predict PVOD windows. The workflow can automatically refresh or sunset pages as titles become available.

Estimated Number of Pages

16,000 - 18,000 per year

Build a definitive library of programming instructions and IR code tables for pairing Roku remotes with every major TV, soundbar, and AV receiver. This play solves a widespread and frustrating technical problem, turning a support issue into an SEO-driven brand-building opportunity.

Example Keywords

• “roku remote code for Samsung un55nu6900”
• “program roku voice remote to Denon receiver”
• “roku tv won’t control lg soundbar”
• “pair roku simple remote without wifi”

Rationale

There are over 420,000 combined monthly searches for remote programming help, a space currently filled by low-authority forums and ad-heavy spam sites. By providing a clean, official resource, Roku can capture this traffic, reduce customer support costs, and drive sales of replacement remotes.

Topical Authority

As the manufacturer of the remote, Roku is the ultimate authority on its functionality. Creating this library establishes Roku as the most trustworthy source, builds immense user confidence, and enhances the perceived quality of its ecosystem.Internal Data Sources

Utilize Roku's internal IR code database and firmware compatibility matrix as the core dataset. Analyze support ticket logs to identify and address the most common troubleshooting questions. Use AirOps' Image Generation to create animated GIFs that visually demonstrate each button-press sequence for users.

Estimated Number of Pages

5,000 - 6,000

Create a static instructional guide for every professional and major NCAA sports team, league, and tent-pole event. These pages would detail exactly how to stream live games on Roku, capturing high-value sports fans at the moment they are looking for a cord-cutting solution.

Example Keywords

• “how to watch Atlanta Hawks without cable”
• “stream Baylor Bears football online”
• “watch Daytona 500 on Smart TV free”
• “Roku sports packages for Formula 1”

Rationale

The collective search volume for 'how to watch [team]' keywords exceeds 9 million monthly U.S. searches, yet roku.com has minimal coverage. This represents a massive untapped audience of high-intent buyers who need to purchase a streaming solution before the next game, making them prime candidates for Roku hardware.

Topical Authority

While Roku already ranks for general 'what to watch' queries, it lacks authority in the live sports vertical. This play establishes that authority by leveraging Roku's central position in the streaming ecosystem, providing direct links to install the necessary sports apps and positioning Roku as the easiest way to watch sports.

Internal Data Sources

Use a combination of AirOps' live Google SERP scraping to get up-to-date broadcast rights, Roku's internal Channel EPG and affiliate app list to surface one-click install CTAs, and a calendar feed of game schedules to pre-schedule content refreshes for maximum relevance.

Estimated Number of Pages

~8,000

Improvements Summary

Consolidate fragmented support content into a single, optimized article targeting high-volume keywords around using Roku without a remote or Wi-Fi. Add structured data, step-by-step guides, and internal links to improve rankings and user experience.

Improvements Details

Merge six thin support pages into a new canonical article at /support/article/connect-roku-without-remote, targeting keywords like 'how to use roku tv without remote and wifi' and 'connecting roku to wifi without remote.' Apply HowTo and FAQ schema, embed a short how-to video, and add an FAQ section. Strengthen internal linking between support docs, accessory pages, and community threads, and update meta tags and image optimization.

Improvements Rationale

Combining overlapping content eliminates keyword cannibalization and builds authority for the main support topic. Structured data and clear step-by-step instructions increase the chance of capturing featured snippets and improve user engagement. Stronger internal linking drives qualified traffic to accessory pages and supports higher conversion rates.