Rubrik Organic Growth Opportunities

Create a comprehensive library of practical, copy-paste code snippets for every Rubrik API endpoint, targeting developers and SREs who influence major purchasing decisions. This play captures a massive, high-intent audience by providing actionable solutions in multiple programming languages, establishing Rubrik as the most developer-friendly data security platform.

Develop a vendor-agnostic library of prescriptive architecture patterns that solve specific data protection challenges using modern technology stacks. This strategy attracts high-value architects and engineers searching for solutions, not sales pitches, positioning Rubrik as a thought leader on emerging technologies and complex topologies.

Publish a unique library of benchmark sheets detailing recovery times and statistics for specific ransomware variants attacking different workloads. This play leverages Rubrik's exclusive, real-world recovery telemetry to create content no competitor can replicate, attracting high-intent security professionals searching for actionable threat intelligence.

Create a series of static calculator pages that forecast potential regulatory fines based on the type and volume of breached data for specific industries. This strategy targets C-level and legal audiences by translating data security risk into direct financial impact, leveraging Rubrik's proprietary breach cost data to provide unique insights.

Build a vast library of how-to blueprints for securing and recovering specific services within AWS, Azure, and GCP against common risk scenarios. This play captures high-intent cloud engineers and architects searching for granular, service-level solutions, addressing a major content gap left by competitors' generic cloud backup pages.

Improvements Summary

Expand and update six mid-funnel disaster recovery articles with targeted keywords, comparison tables, diagrams, and FAQ schema. Add a pillar page, interactive calculator, and glossary to strengthen internal linking and topical authority.

Improvements Details

Rewrite titles for exact-match queries, increase article length to 1,500–2,500 words, and add visual elements like comparison tables and infographics for terms such as 'RTO and RPO definition' and 'replication vs backup.' Implement FAQPage schema, update meta descriptions, and add author bios with citations. Build a new pillar page, interactive RTO/RPO calculator, and glossary, and interlink all cluster articles to product pages and each other using keyword-rich anchors.

Improvements Rationale

These changes address gaps in content depth, keyword targeting, and technical SEO that are preventing the cluster from ranking on page-1 for high-volume, low-competition terms. Adding structured data, visual aids, and internal links aligns with top-performing SERP competitors and increases relevance and authority. The strategy is designed to drive more organic traffic, improve rankings, and increase lead generation from mid-funnel visitors.