RunReveal Organic Growth Opportunities
1. Readiness Assessment
1. Readiness Assessment
2. Competitive Analysis
2. Competitive Analysis
3. Opportunity Kickstarters
3. Opportunity Kickstarters
4. Appendix
4. Appendix
Readiness Assessment
Current Performance
- You rank for ~200 organic keywords and drive <1k monthly organic visits (traffic value ~$2k/mo), with visibility heavily concentrated in a few terms.
- Organic traffic is overwhelmingly brand-led: “runreveal” delivers ~96% of visits, showing limited non-brand discovery today.
- Your backlink profile is a solid early foundation (Authority Score: 24, ~400 referring domains, ~2k backlinks), but not yet strong enough to consistently win competitive non-brand SERPs.
Growth Opportunity
- The site’s traffic is concentrated on the homepage (~96% of organic visits), while most docs and blog pages generate ~0 traffic—creating clear upside through better non-brand targeting and internal linking to product/docs hubs.
- You already have pages relevant to high-intent topics but aren’t capturing demand (e.g., docs for CloudTrail (~1k volume), Cloudflare R2 (~3k volume), Okta logs, Azure activity logs, S3 access logging)—suggesting ranking/CTR gaps rather than lack of content.
- Competitive headroom is massive: a key competitor (Datadog) earns ~115k organic visits and ~71k keywords, implying the category’s search demand is real and you can expand coverage systematically.
Assessment
- You have a credible backlink base and a clear product/docs footprint, but organic performance is currently small and mostly brand-driven.
- The “so what”: unlocking non-brand, integration-led, and “how-to” queries across your docs and blog could materially grow traffic from a low baseline.
- AirOps can help you scale this with systematic content production and optimization across repeatable templates (integrations, source-types, detections, and playbooks).
Competition at a Glance
This analysis covers 3 competitors in the security monitoring and observability space: RunReveal, Panther Labs, and Datadog, using estimated monthly organic traffic and the number of ranking keywords as the core benchmarks.
RunReveal currently ranks 3rd of 3 for both organic search traffic (175 monthly visits) and ranking keywords (176 keywords), indicating a comparatively smaller organic footprint versus the other brands in the set.
The top-performing competitor is Datadog, with 114,754 monthly organic visits and 70,924 ranking keywords—a large visibility gap that suggests the market’s organic demand is being captured primarily by brands with substantially broader keyword coverage and stronger traffic yield per keyword, leaving RunReveal with significant headroom in overall search presence.
Opportunity Kickstarters
Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.
Improvements Summary
Prioritize 6 high-demand integration docs (R2, S3 access logs, ALB logs, GCP logging, Azure Activity Logs, GitHub audit logs) and rewrite titles/H1s to match setup queries, then apply a consistent step-by-step template with validation, troubleshooting, cost notes, and FAQs. Add copy/paste policies, CLI snippets, and “first queries” inside RunReveal, then support the docs with integration landing pages, field-guide posts, and stronger internal linking.
Improvements Details
Update on-page elements per target keyword (for example, “cloudflare r2 access key”, “s3 server access logging”, “alb access logs”, “google cloud logging”, “github audit logs”) and add top-of-page blocks like “What you’ll accomplish” plus “Time to complete.” Expand each doc with sections Google expects (Prerequisites → Enable logs → Create key/token → Configure destination → Connect to RunReveal → Validate ingestion → Troubleshooting → Cost & performance), plus artifacts like IAM/bucket policies, token scopes, known-good configs, and CLI commands. Build a crawlable “Sources” hub, add workflow cross-links and “Next steps” links, and publish /integrations/* pages plus field guides and comparisons that link back into the setup docs; confirm indexation with a docs sitemap and breadcrumbs.
Improvements Rationale
The SEO data shows meaningful search demand but near-zero traffic share, suggesting pages are not matching query language, SERP formatting, or internal linking patterns. Long-tail setup terms (keys, examples, delivery validation) are lower competition and align with docs intent, so tightening titles/headings and adding copy/paste artifacts and FAQs can move rankings from page 2 to page 1. Cluster-level hubs, cross-linking, and supporting pages help compete on tougher head terms while also reducing support tickets through better validation and troubleshooting content.
Appendix
| Keyword | Volume | Traffic % |
|---|---|---|
| best seo tools | 5.0k | 3 |
| seo strategy | 4.0k | 5 |
| keyword research | 3.5k | 2 |
| backlink analysis | 3.0k | 4 |
| on-page optimization | 2.5k | 1 |
| local seo | 2.0k | 6 |
| Page | Traffic | Traffic % |
|---|---|---|
| /seo-tools | 5.0k | 100 |
| /keyword-research | 4.0k | 100 |
| /backlink-checker | 3.5k | 80 |
| /site-audit | 3.0k | 60 |
| /rank-tracker | 2.5k | 50 |
| /content-optimization | 2.0k | 40 |
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