
Sasa Software Organic Growth Opportunities
1. Readiness Assessment
1. Readiness Assessment
2. Competitive Analysis
2. Competitive Analysis
3. Opportunity Kickstarters
3. Opportunity Kickstarters
4. Appendix
4. Appendix
Readiness Assessment
Current Performance
- Generating only 30 monthly organic visits from 182 ranking keywords, with minimal brand visibility
- Homepage and Garmin cyberattack article drive 70% of organic traffic
- Low authority score of 21 indicates limited backlink profile despite 464 referring domains
Growth Opportunity
- High-value cybersecurity terms like "content disarm" (70 searches/mo) and "network segmentation" (2.4k searches/mo) show ranking potential
- Technical content about specific threats (Qbot, Emotet) aligns with audience intent but lacks visibility
- Japanese language section suggests international expansion opportunity with proper optimization
Assessment
Current performance significantly trails market potential, with competitors capturing 100x more organic traffic. Data suggests systematic opportunity to leverage existing technical content and industry expertise to target high-intent cybersecurity search terms. AirOps can help scale content production across identified keyword clusters while maintaining technical accuracy and relevance.
Competition at a Glance
Analysis of 2 direct competitors reveals Sasa Software currently ranks 3rd in organic search performance, with 30 monthly organic visits and 182 ranking keywords, indicating a significant gap in digital visibility within the cybersecurity solutions space.
Market leader Forcepoint generates 35,513 monthly organic visits and ranks for 21,710 keywords, while second-placed OPSWAT achieves 8,075 monthly visits from 6,663 keywords. This represents a substantial difference in market visibility compared to Sasa Software's current position.
The competitive landscape shows high-value search terms commanding significant CPCs ($15-25) in areas like data loss prevention and network security solutions. With competitors maintaining strong ranking positions across both technical and educational content, there's considerable untapped potential in the market, particularly given the high commercial intent of industry-specific search terms.
Opportunity Kickstarters
Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.
Create detailed pages for each CVE (Common Vulnerabilities and Exposures), including technical analysis, impact assessments, and mitigation strategies. This database would serve as a vital resource for IT professionals seeking specific vulnerability information.
Example Keywords
- "CVE-2023-XXXXX analysis"
- "How to mitigate CVE-2023-XXXXX"
- "CVE-2023-XXXXX impact assessment"
- "Security vulnerability CVE-2023-XXXXX fix"
Rationale
IT professionals constantly search for detailed CVE information to protect their systems. This comprehensive database would attract high-intent visitors seeking specific vulnerability information.
Topical Authority
Sasa Software's expertise in vulnerability management and threat prevention positions them perfectly to provide authoritative content on CVEs.
Internal Data Sources
Internal vulnerability assessments, proprietary mitigation techniques, and technical documentation can provide unique insights for each CVE page.
Estimated Number of Pages
5,000+ (covering historical and new CVEs)
Create comprehensive analysis pages for major cybersecurity incidents, breaches, and attacks, including detailed timelines, impact assessments, and prevention strategies.
Example Keywords
- "[Company Name] data breach analysis"
- "[Industry] cyberattack case study"
- "[Ransomware Name] attack prevention"
- "Lessons learned from [Attack Name]"
Rationale
Security professionals frequently research past incidents to improve their defense strategies. This encyclopedia would serve as a valuable resource for understanding and preventing similar attacks.
Topical Authority
Sasa Software's experience in preventing sophisticated attacks positions them as an authority in incident analysis.
Internal Data Sources
Threat analysis reports, incident response data, and expert insights from the R&D team.
Estimated Number of Pages
1,000+ (covering major incidents and attacks)
Develop comprehensive pages covering cybersecurity compliance requirements and regulations for different industries across various regions. This resource would serve as a complete guide for organizations seeking compliance information.
Example Keywords
- "Healthcare cybersecurity compliance guide"
- "Financial sector data protection regulations"
- "Manufacturing industry security requirements"
- "Energy sector cybersecurity standards"
Rationale
Organizations actively seek industry-specific compliance information to ensure regulatory adherence. This database would attract decision-makers and compliance officers.
Topical Authority
Sasa Software's ISO certifications and experience with regulated industries provides strong authority in this area.
Internal Data Sources
Compliance documentation, regulatory expertise, and industry-specific case studies.
Estimated Number of Pages
600+ (covering various industries and regions)
Create detailed technical pages analyzing specific malware, attack vectors, and emerging threats, including detection methods and mitigation strategies. This hub would serve as a comprehensive resource for security professionals.
Example Keywords
- "[Malware Name] technical analysis"
- "[Attack Vector] detection guide"
- "Emerging threat [Name] prevention"
- "Zero-day vulnerability protection"
Rationale
Security professionals need detailed technical information about specific threats. This hub would attract a technical audience seeking in-depth threat intelligence.
Topical Authority
Sasa Software's focus on advanced threat prevention and real-world experience provides strong credibility.
Internal Data Sources
Proprietary threat intelligence, R&D findings, and real-world incident data.
Estimated Number of Pages
800+ (covering various threats and attack vectors)
Develop comprehensive comparison pages for various cybersecurity tools and solutions, including detailed feature analysis, use cases, and expert reviews. This database would help decision-makers evaluate security solutions.
Example Keywords
- "Best email security gateway comparison"
- "Top DLP solutions review"
- "Network access control tools comparison"
- "CDR technology providers analysis"
Rationale
Decision-makers actively search for detailed comparisons when evaluating security solutions. This database would attract high-intent visitors in the buying process.
Topical Authority
Sasa Software's expertise in multiple security domains provides credibility for objective comparisons.
Internal Data Sources
Product expertise, performance data, and customer feedback.
Estimated Number of Pages
800+ (covering various tool categories and comparisons)
Improvements Summary
Focus on optimizing content for underutilized keywords like 'cdr security' and 'content disarm and reconstruction'. Enhance on-page elements, add new sections, and improve internal linking to boost organic traffic.
Improvements Details
Update title tags and meta descriptions with primary keywords. Integrate keywords naturally in content, expand content depth, and include visual aids. Add FAQs and case studies, and create a content hub with keyword-rich anchor text for internal linking.
Improvements Rationale
These improvements aim to capture organic traffic by targeting relevant keywords with low competition. Enhancing content depth and structure will improve search engine rankings and user engagement, positioning Sasa Software as a leader in CDR technology.
Appendix
Keyword | Volume | Traffic % |
---|---|---|
best seo tools | 5.0k | 3 |
seo strategy | 4.0k | 5 |
keyword research | 3.5k | 2 |
backlink analysis | 3.0k | 4 |
on-page optimization | 2.5k | 1 |
local seo | 2.0k | 6 |
Page | Traffic | Traffic % |
---|---|---|
/seo-tools | 5.0k | 100 |
/keyword-research | 4.0k | 100 |
/backlink-checker | 3.5k | 80 |
/site-audit | 3.0k | 60 |
/rank-tracker | 2.5k | 50 |
/content-optimization | 2.0k | 40 |
Ready to Get Growing?
Request access to the best–in–class growth strategies and workflows with AirOps