
Savvas Learning Organic Growth Opportunities
1. Readiness Assessment
1. Readiness Assessment
2. Competitive Analysis
2. Competitive Analysis
3. Opportunity Kickstarters
3. Opportunity Kickstarters
4. Appendix
4. Appendix
Readiness Assessment
Current Performance
- Driving 87k monthly organic visits from 31k ranking keywords, with estimated value of $52k in equivalent ad spend
- Homepage captures 54% of organic traffic, showing heavy brand-focus with terms like "savvas" (33k searches) and "savvas realize" (49k searches)
- Education product pages (mathematics, literacy, science) form core traffic drivers with strong rankings for curriculum-specific terms
Growth Opportunity
- Significant opportunity in educational resource terms - currently under-optimized for high-volume keywords like "envision math" (3.6k searches)
- Product-specific pages showing strong initial traction but capturing <2% of available search volume
- Curriculum and learning platform terms present expansion opportunity with high commercial intent ($3-6 CPCs)
Assessment
Strong domain authority and brand recognition provide solid foundation, but current traffic heavily skews toward branded searches. Data suggests systematic opportunity to capture high-intent educational resource queries across subject areas. AirOps can help scale content creation to target the >25k untapped curriculum and learning platform keywords with proven conversion potential.
Competition at a Glance
Analysis of Savvas Learning's organic search presence shows current performance of 87,054 monthly organic visits from 31,231 ranking keywords, establishing a significant digital footprint in the educational resources space.
The data reveals strong performance for core brand terms, with "savvas realize" capturing 49,500 monthly searches at position #2, while educational platform terms like "mathxlforschool" and curriculum-related keywords demonstrate solid rankings. High commercial intent keywords in the education sector show CPCs ranging from $3-6, indicating substantial market value.
Key opportunities exist in high-volume educational terminology where Savvas currently holds mid-page rankings, particularly for terms like "morphology" (40,500 monthly searches) and "phonological awareness" (22,200 monthly searches). The significant search volume for curriculum and platform-specific terms suggests room for expanded market visibility in these valuable segments.
Opportunity Kickstarters
Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.
Create comprehensive guides aligning Savvas curriculum with state education standards across all grades and subjects. This massive content initiative would serve as the definitive resource for educators seeking standards alignment information.
Example Keywords
- "Texas 5th grade math standards alignment"
- "California science curriculum standards grade 8"
- "Florida ELA standards mapping"
- "New York social studies curriculum guidelines"
Rationale
Educators and administrators actively search for resources aligned with their state standards, representing a significant traffic opportunity. This content directly addresses their needs while showcasing Savvas's expertise.
Topical Authority
As an educational publisher, Savvas has natural authority in curriculum alignment, making this content highly credible.
Internal Data Sources
Leverage existing curriculum alignment documents, state standards mappings, and product catalogs to create detailed, accurate content.
Estimated Number of Pages
3,000+ pages (50 states x 13 grades x 5 core subjects)
Develop a vast library of math problems with detailed solutions and explanations across K-12 grade levels. Each problem includes step-by-step solutions and multiple approaches to solving.
Example Keywords
- "6th grade word problems with solutions"
- "Algebra 1 step by step answers"
- "Geometry proofs explained"
- "Pre-calculus problem solving guide"
Rationale
Students and parents constantly search for math help online, representing a massive search volume opportunity. Detailed solutions provide value while driving traffic to Savvas's math products.
Topical Authority
Savvas's strong presence in mathematics education through enVision and other programs provides natural authority.
Internal Data Sources
Utilize existing math curriculum content, worked examples, and assessment materials to create comprehensive problem sets.
Estimated Number of Pages
5,000+ pages (covering all math topics across grade levels)
Create detailed state-by-state guides for homeschooling families, covering requirements, curriculum recommendations, and success strategies. Each state guide includes comprehensive resources and practical implementation advice.
Example Keywords
- "How to start homeschooling in Texas"
- "Florida homeschool requirements guide"
- "California homeschool curriculum options"
- "Homeschool laws by state"
Rationale
Growing interest in homeschooling creates high search volume for state-specific information. Comprehensive guides can capture this traffic while positioning Savvas as a trusted resource.
Topical Authority
Savvas's existing homeschool offerings provide credibility in this space.
Internal Data Sources
Use existing homeschool program materials, state education requirements, and customer success stories.
Estimated Number of Pages
2,500+ pages (50 states with comprehensive coverage)
Develop comprehensive resources for teaching early reading skills, including lesson plans, activities, and assessment tools. Content targets both educators and parents supporting early readers.
Example Keywords
- "Phonological awareness activities kindergarten"
- "Early reading skills development"
- "Phonemic awareness games"
- "Teaching phonics to beginners"
Rationale
High search volume for early reading instruction represents significant traffic potential. Detailed resources can attract both teachers and parents.
Topical Authority
Savvas's literacy programs and research base provide strong authority in this area.
Internal Data Sources
Leverage existing literacy curriculum content, research materials, and assessment tools.
Estimated Number of Pages
1,000+ pages (activities, lessons, and resources across early reading skills)
Create comprehensive study guides, practice materials, and teaching resources for AP® courses. Each subject includes detailed content coverage, practice questions, and teaching strategies.
Example Keywords
- "AP Biology study materials"
- "AP Calculus practice problems"
- "AP Literature essay examples"
- "AP exam preparation guides"
Rationale
High demand for AP® resources creates significant traffic potential. Comprehensive materials can attract both students and teachers.
Topical Authority
Savvas's existing AP® materials and educational expertise provide natural authority.
Internal Data Sources
Use existing AP® curriculum materials, practice tests, and teaching resources.
Estimated Number of Pages
1,200+ pages (covering all AP® subjects with multiple resource types)
Improvements Summary
The strategy focuses on optimizing content for enVision Mathematics pages by targeting high-potential, low-competition keywords and enhancing on-page SEO elements. It includes content enrichment, multimedia integration, and internal linking to improve search rankings and user engagement.
Improvements Details
Key tasks include optimizing title tags, meta descriptions, and header structures with keywords like 'envision algebra 1' and 'envision math grade 4'. Content will be enriched with detailed curriculum information, teacher testimonials, and multimedia elements. Internal linking will connect related pages to improve SEO flow.
Improvements Rationale
These improvements aim to capitalize on low-competition keywords to increase visibility and rankings. By enhancing content quality and structure, the strategy seeks to attract more organic traffic, engage users effectively, and position Savvas as a leading authority in mathematics education.
Appendix
Keyword | Volume | Traffic % |
---|---|---|
best seo tools | 5.0k | 3 |
seo strategy | 4.0k | 5 |
keyword research | 3.5k | 2 |
backlink analysis | 3.0k | 4 |
on-page optimization | 2.5k | 1 |
local seo | 2.0k | 6 |
Page | Traffic | Traffic % |
---|---|---|
/seo-tools | 5.0k | 100 |
/keyword-research | 4.0k | 100 |
/backlink-checker | 3.5k | 80 |
/site-audit | 3.0k | 60 |
/rank-tracker | 2.5k | 50 |
/content-optimization | 2.0k | 40 |
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