Scopely Organic Growth Opportunities

Create pre-calculated odds tables and interactive calculators for every loot crate, gacha pull, and sticker pack across all Scopely titles. This provides transparent, official data that players actively seek, capturing high-intent searches away from unofficial forums.

Example Keywords

• "monopoly go sticker pack odds"
• "stfc epic officer pull probability"
• "scrabble go powerup drop rate"
• "yahtzee probability 5 fours"

Rationale

Players are constantly searching for the odds of in-game items to inform their strategy and spending. By publishing the official, accurate data, Scopely can become the definitive source of truth, building trust and capturing a valuable power-user audience.

Topical Authority

Only Scopely has legal access to the exact probability ranges and can publish them authoritatively. This transparency aligns with app store disclosure requirements and demonstrates a level of authority that no third-party wiki or forum can match.

Internal Data Sources

Leverage actual drop-rate CSVs from the live-ops team, which can be auto-pushed on a regular basis to ensure freshness and accuracy.

Estimated Number of Pages

9,000+ (12 games × avg 150 loot entities × 5 language locales)

Develop a comprehensive library of "Problem → Fix" articles for every known error code, crash scenario, and login issue across all Scopely games. This play directly addresses high-intent user pain points, improving retention and capturing traffic currently lost to unofficial forums.

Example Keywords

• "monopoly go keeps crashing on iphone 15"
• "scrabble go error f1 fix"
• "how to recover yahtzee with buddies account"
• "stfc webstore purchase failed google play"

Rationale

When players encounter a technical issue, their first step is to search for a solution online. Creating an official, exhaustive resource ensures players find accurate fixes directly from the source, reducing frustration and support ticket volume.

Topical Authority

Scopely owns the games, the error codes, and the official solutions, making it the most authoritative source possible. SERPs for these queries are currently fragmented and filled with low-authority user-generated content, presenting a clear opportunity to dominate.

Internal Data Sources

Utilize anonymized Zendesk/Jira help-desk exports (error strings, resolution steps), and connect to Google Play & Apple App Store crash-log APIs for a constant stream of new issues to address.

Estimated Number of Pages

9,000+ (12 games × ≈150 unique issues × 5 device/OS permutations)

Launch a daily-refreshed valuation index for every tradeable in-game item like Monopoly GO! stickers or Yahtzee cards. This index would show scarcity, average trade values, and trend data, becoming the 'stock market' for Scopely's game economies.

Example Keywords

• "legendary alien sticker price monopoly go"
• "monopoly go lunar new year sticker value list"
• "yahtzee power card trade chart"
• "sticker value trade list"

Rationale

In-game trading economies create massive search demand for item values and prices, which is currently served by unreliable Reddit threads and spreadsheets. An official index captures this high-intent traffic, increases engagement, and provides a valuable service to the most dedicated players.

Topical Authority

Scopely is the only entity with access to real-time, comprehensive data on item drop rates and successful trade completions. This proprietary data allows them to publish an authoritative price index that is impossible for third parties to replicate accurately.

Internal Data Sources

Use a live feed from the live-ops team providing nightly CSVs of item drop frequencies and successful trade counts to calculate and display near-real-time market values.

Estimated Number of Pages

6,200+ (Covering ~775 unique assets across multiple games, localized for 8 key markets)

Create a definitive resource hub with a page for every high-value word list, pattern, and anagram category relevant to Scrabble and other word games. These pages will include interactive practice boards and educational materials to attract both competitive players and educators.

Example Keywords

• "two letter q words scrabble without u"
• "scrabble go power tiles strategy"
• "yahtzee probability lesson plan grade 5"
• "anagrams for competitive scrabble pdf"

Rationale

The search volume for Scrabble help, word lists, and strategy is enormous and evergreen, currently served by outdated hobbyist websites. By providing a modern, official, and comprehensive resource, Scopely can capture this audience and funnel them directly into their Scrabble GO app.

Topical Authority

As the publisher of official digital versions of these games, Scopely can legally reproduce the official word lists and pair them with data-driven insights from gameplay heatmaps. This creates a level of authority and utility that fan sites cannot match.

Internal Data Sources

Utilize the officially licensed NASPA word list, internal gameplay heatmaps to surface the 'most-played rare words,' and auto-generated SVG game boards for visual examples.

Estimated Number of Pages

7,680+ (Covering 320 themed word lists across multiple languages and age segments)

Build a comprehensive wiki with one page for every single collectible asset (characters, cards, ships, etc.) in Scopely's portfolio, complete with official stats and art. Complement these wikis with regularly updated tier lists to guide player strategy and investment.

Example Keywords

• "monopoly go golden sticker value"
• "best fleet command interceptor 2025"
• "wwe champions tier list december 2025"
• "looney tunes world of mayhem empress bugsephine unlock"

Rationale

A core part of the gamer journey is researching which items or characters are best, how to acquire them, and what their stats are. This play directly serves that high-volume, mid-funnel research intent, establishing Scopely's own site as the go-to resource instead of third-party wikis.

Topical Authority

Competitors rely on scraped or user-submitted data, which is often inaccurate or outdated. Scopely can pull 100% accurate stats directly from its game build pipelines, providing canonical information and first-party art that no one else can.

Internal Data Sources

Pull JSON asset tables directly from internal game build pipelines and CMS. Schedule tier list refreshes to coincide with internal balance patch notes to always provide the most current strategic advice.

Estimated Number of Pages

5,000+ (Average 400 assets per title × 12 titles, plus ~120 annual tier list updates)

Improvements Summary

Expand keyword targeting, optimize on-page elements, and strengthen internal linking for all game landing pages. Add supporting content like FAQs, news, and glossary pages to address user intent and capture more branded and generic search queries.

Improvements Details

Update title tags, H1s, and H2s to include high-value keywords such as '[game] + scopely', 'official', and 'download'. Add 300–500 word FAQ sections with schema markup, embed gameplay trailers, and optimize images. Create supporting blog posts, evergreen glossaries, and redirect or FAQ pages for common misspellings. Improve internal linking from the games hub, related games modules, and news/support articles, and implement VideoGame schema and breadcrumb markup.

Improvements Rationale

These improvements address gaps in keyword coverage, user intent, and authority flow, which currently limit organic visibility and traffic. By aligning content structure and technical SEO with search demand and user needs, the pages are positioned to move from page 2 to page 1 for key queries, increase click-through rates, and drive more organic installs.