
Scratchpad Organic Growth Opportunities
1. Readiness Assessment
1. Readiness Assessment
2. Competitive Analysis
2. Competitive Analysis
3. Opportunity Kickstarters
3. Opportunity Kickstarters
4. Appendix
4. Appendix
Readiness Assessment
Current Performance
- Generating 8.7k monthly organic visits from 3.4k ranking keywords, with equivalent ad spend value of $40k
- Homepage and core product pages drive 43% of organic traffic, showing strong brand presence
- Authority score of 35 indicates moderate domain strength with 894 referring domains
Growth Opportunity
- Sales methodology content shows strong performance (e.g., "meddpicc" with 8.1k monthly searches) - opportunity to expand topic coverage
- Sales forecasting and CRM-related keywords present significant untapped potential with high commercial intent
- Blog content driving ~45% of traffic suggests content marketing effectiveness - opportunity to scale systematically
Assessment
Current performance shows solid foundation in sales enablement niche but significant headroom for growth. Data suggests systematic opportunity to expand coverage across high-value sales methodology and CRM integration topics. AirOps can help scale content production to capture larger share of $500k annual organic search opportunity.
Competition at a Glance
Analysis of the competitive landscape shows Scratchpad.com currently generates 8,698 monthly organic visits from 3,389 ranking keywords, operating in a specialized market segment focused on sales pipeline management and forecasting solutions.
The data reveals significant untapped market potential, with high-value search terms like "salesforce pricing" (8,100 monthly searches) and "sales pipeline" (2,900 monthly searches) commanding CPCs ranging from $15-18, indicating strong commercial intent in the space.
Scratchpad.com shows particular strength in sales methodology terms, ranking #3 for "meddpicc" and #6 for "meddpic" (each driving 8,100 monthly searches), while maintaining dominant positions for branded terms. The current keyword landscape represents approximately $500K in annual media value based on equivalent paid search costs, highlighting substantial room for market expansion.
Opportunity Kickstarters
Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.
A comprehensive collection of step-by-step troubleshooting guides for CRM integration issues, covering multiple platforms and common error scenarios. This library will serve as the go-to resource for professionals facing CRM integration challenges.
Example Keywords
- "Fix Salesforce API limit exceeded error"
- "HubSpot integration troubleshooting guide"
- "Resolve CRM sync issues with [Tool]"
- "Common [CRM] integration errors"
Rationale
High-value technical content addressing specific pain points that users actively search for when experiencing integration issues. Current solutions are scattered and often incomplete.
Topical Authority
Scratchpad's expertise in CRM optimization and integration positions it perfectly to provide authoritative troubleshooting content.
Internal Data Sources
Technical documentation, support ticket analysis, and integration team expertise can provide unique insights and solutions.
Estimated Number of Pages
6,000+ (Multiple CRM platforms x common issues x integration tools)
Detailed, industry-specific guides for conducting CRM data hygiene audits, complete with checklists, best practices, and compliance considerations. Each guide addresses unique industry challenges and regulatory requirements.
Example Keywords
- "Healthcare CRM data compliance audit"
- "Financial services CRM data quality checklist"
- "Tech industry CRM data cleanup guide"
- "Real estate CRM data audit template"
Rationale
Organizations actively seek industry-specific guidance for maintaining CRM data quality. Current content lacks industry-specific detail and practical implementation steps.
Topical Authority
Scratchpad's focus on CRM hygiene and data management makes it a credible source for audit guidance.
Internal Data Sources
Customer success stories, industry compliance documentation, and internal audit frameworks provide unique insights.
Estimated Number of Pages
5,000+ (100 industries x 50 audit aspects)
A vast collection of customizable sales email templates, segmented by industry, sales stage, and specific scenarios. Each template includes performance metrics and customization guidelines.
Example Keywords
- "SaaS follow-up email templates"
- "Healthcare sales outreach templates"
- "Financial services cold email examples"
- "Tech sales objection response emails"
Rationale
Sales professionals constantly seek effective email templates tailored to their specific needs. Current resources lack industry-specific context and performance data.
Topical Authority
Scratchpad's expertise in sales workflows positions it well to provide authoritative email templates.
Internal Data Sources
Sales team email performance data, customer success stories, and industry-specific communication patterns.
Estimated Number of Pages
8,000+ (Multiple industries x sales stages x scenarios)
Comprehensive guides on CRM data enrichment strategies, segmented by industry and use case. Each guide includes tool recommendations, implementation steps, and ROI calculations.
Example Keywords
- "B2B tech CRM data enrichment guide"
- "Healthcare lead data enrichment tools"
- "Financial services CRM enhancement strategies"
- "Retail customer data enrichment best practices"
Rationale
Organizations seek specific guidance on improving their CRM data quality. Current content lacks detailed implementation steps and industry context.
Topical Authority
Scratchpad's expertise in CRM optimization makes it a credible source for data enrichment guidance.
Internal Data Sources
Integration partnerships, customer success metrics, and internal enrichment methodologies.
Estimated Number of Pages
3,000+ (Multiple industries x enrichment strategies)
A comprehensive collection of sales objection responses, tailored to specific industries, products, and buyer personas. Each response includes context, psychology, and proven success metrics.
Example Keywords
- "SaaS price objection responses"
- "Healthcare compliance objection handling"
- "Enterprise security concern responses"
- "Budget objection scripts for tech sales"
Rationale
Sales professionals actively seek specific guidance on handling objections. Current resources lack industry context and proven success metrics.
Topical Authority
Scratchpad's sales expertise positions it well to provide authoritative objection handling guidance.
Internal Data Sources
Sales team success stories, customer feedback, and win/loss analysis data.
Estimated Number of Pages
4,000+ (Multiple industries x objection types x buyer personas)
Improvements Summary
Focus on optimizing content for high-volume, low-competition keywords related to Salesforce tutorials. Enhance on-page SEO elements and improve content quality with updated information and multimedia.
Improvements Details
Target specific keywords like 'export salesforce report to excel' and 'record type in salesforce' to capture search intent. Improve title tags, meta descriptions, and header structures. Update content with the latest Salesforce features and include step-by-step guides with visuals.
Improvements Rationale
These improvements aim to increase search engine rankings by targeting keywords with untapped potential and low competition. By enhancing content quality and SEO, the strategy seeks to drive more organic traffic and improve user engagement, positioning Scratchpad as a trusted resource.
Appendix
Keyword | Volume | Traffic % |
---|---|---|
best seo tools | 5.0k | 3 |
seo strategy | 4.0k | 5 |
keyword research | 3.5k | 2 |
backlink analysis | 3.0k | 4 |
on-page optimization | 2.5k | 1 |
local seo | 2.0k | 6 |
Page | Traffic | Traffic % |
---|---|---|
/seo-tools | 5.0k | 100 |
/keyword-research | 4.0k | 100 |
/backlink-checker | 3.5k | 80 |
/site-audit | 3.0k | 60 |
/rank-tracker | 2.5k | 50 |
/content-optimization | 2.0k | 40 |
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