SCS Global Services Organic Growth Opportunities

Create the definitive online resource for every global sustainability and quality certification. This play captures high-volume informational traffic by providing in-depth guides on certification processes, costs, and requirements.

Example Keywords

• "what is ISO 50001 certification"
• "LEED v5 certification process"
• "B Corp certification cost"
• "SA8000 certification requirements"

Rationale

Buyers begin their journey by researching standards. By providing the most comprehensive encyclopedia, SCS can capture users at the top of the funnel and establish itself as the go-to authority, intercepting traffic currently going to competitors like Intertek and SGS.

Topical Authority

SCS already offers over 100 certification programs, giving it demonstrable authority. Its existing backlink profile in sustainability thought leadership means Google is primed to view SCS as an expert source for this type of content.

Internal Data Sources

Utilize existing program documents, auditor training manuals, accreditation scopes, and webinar transcripts by ingesting them into an AirOps Knowledge Base to generate rich, accurate content.

Estimated Number of Pages

1,500+

Dominate local search results for high-intent certification queries in every major global city. This play generates thousands of location-specific pages that connect buyers searching for local auditors with SCS's global operational footprint.

Example Keywords

• "ISO 22000 certification body in Atlanta"
• "sustainability certification auditors Los Angeles"
• "carbon neutral verification services Singapore"
• "GMP audit provider Toronto"

Rationale

B2B compliance searches are heavily localized ("near me"), yet competitors have thin, generic local pages. AirOps can create thousands of rich, non-duplicate pages by combining city data with SCS's local office details and case studies, capturing high-conversion traffic.

Topical Authority

SCS has offices and auditors across five continents. Leveraging these physical locations provides genuine relevance and authority for local search queries, which competitors cannot easily replicate without a similar physical presence.

Internal Data Sources

Use the internal database of SCS office locations, auditor rosters (including languages spoken and accreditations), and region-specific client case studies to provide unique, localized context for each page.

Estimated Number of Pages

12,000+

Transform the internal certificate database into a massive public-facing SEO asset. This play creates a unique page for every product, factory, or farm SCS has ever certified, capturing ultra-long-tail traffic from buyers verifying claims.

Example Keywords

• "ABC Farms almonds sustainably grown certification"
• "XYZ Furniture indoor air quality certified office chair"
• "recycled content certificate for GHI Packaging"
• "DEF Coffee plantation rainforest alliance verification"

Rationale

Procurement teams and consumers often search for specific certified products or companies to validate sustainability claims. By making its certificate database public and indexable, SCS can capture this high-intent traffic, which no competitor is currently doing at scale.

Topical Authority

The data is entirely proprietary and exclusive to SCS. This creates an unbreachable competitive moat and establishes SCS as the ultimate source of truth for the certifications it has issued, generating immense authority and trust.

Internal Data Sources

Directly leverage the certificate management system via API, including certificate issue dates, scope, product details, company information, audit summaries, and associated lifecycle impact data to enrich each page.

Estimated Number of Pages

25,000+

Create the go-to resource for import/export compliance by mapping sustainability regulations to specific HS tariff codes. This play targets a niche but high-value audience of customs brokers and supply chain managers with unparalleled granularity.

Example Keywords

• "HS 640351 CBAM requirements"
• "HS code 090111 EUDR compliance"
• "tariff 271019 green export rules"
• "import regulations for HS code 4802.56"

Rationale

Compliance professionals search at the hyper-specific HS-code level when clearing goods, a query space competitors completely ignore. By providing direct answers, SCS can attract a highly qualified professional audience and generate leads for its advisory services.

Topical Authority

SCS has deep expertise in complex regulations like the EUDR and CBAM. Mapping this internal knowledge to a public customs framework (HS codes) creates a unique and authoritative resource that demonstrates a practical understanding of global trade challenges.

Internal Data Sources

Use internal regulatory tracking spreadsheets, anonymized client import/export audit logs, and data from customs classification APIs to build a comprehensive and accurate compliance index for thousands of products.

Estimated Number of Pages

20,000+

Leverage proprietary audit data to publish benchmark reports on the most common audit failures for every certification and sector. This play establishes unmatched authority and attracts leads seeking to prepare for and pass their own audits.

Example Keywords

• "top SQF non-conformities dairy 2024"
• "common ISCC major findings palm oil"
• "how to avoid GMP audit failures cosmetics"
• "FSC audit checklist common errors"

Rationale

Companies preparing for an audit want to know what to expect and where others fail. By publishing anonymized, aggregated data on non-conformities, SCS provides invaluable insight that no one else can, creating a powerful lead magnet for pre-audit consulting and training.

Topical Authority

This content can *only* be created by a certification body with a large volume of audit data. It is the ultimate demonstration of expertise and creates a deeply defensible content asset that builds immense trust and authority.

Internal Data Sources

Utilize the internal Corrective Action (CAPA) database, anonymized auditor field notes (transcribed), and client root-cause analysis summaries to generate statistically valid reports on common audit pitfalls.

Estimated Number of Pages

6,000+

Improvements Summary

Revise and expand key certification service pages to target high-intent keywords, address content gaps, and improve internal linking. Add supporting blog content, optimize on-page elements, and implement structured data for better search visibility.

Improvements Details

Tasks include rewriting H1s and title tags with primary keywords like 'FloorScore certification' and 'GRS certification', expanding content to cover process, cost, and benefits, and adding FAQ sections with schema. Internal links from resource and blog pages will be strengthened, and a pillar page will summarize and link to all certifications. New blog topics will target long-tail queries and link back to service pages.

Improvements Rationale

These improvements address thin content and weak internal authority, which currently limit rankings and traffic. By targeting specific transactional keywords, answering common user questions, and improving site structure, the pages are positioned to move from page 2 to page 1, increasing qualified B2B leads and organic sessions.