Sharecare Organic Growth Opportunities

Scaled commercial pages targeting B2B decision-makers looking for Release of Information (ROI) vendors by geography and facility type. These pages position Sharecare Health Data Services as the local expert for hospitals and clinics.

Example Keywords

• ROI vendor for hospitals in [State]
• medical records outsourcing [City]
• HIPAA release of information company [State]
• ROI audit support for [Facility Type]

Rationale

B2B buyers search for localized vendors to ensure compliance with state-specific laws and proximity for physical record handling. By scaling these pages, Sharecare can capture high-intent commercial queries that competitors currently dominate.

Topical Authority

HDS already drives significant traffic for record access and status; expanding into geo-specific commercial queries is a natural extension of existing authority in the medical records space.

Internal Data Sources

Use HDS operational benchmarks, compliance training materials, and facility coverage footprint to provide differentiated, expert-led content.

Estimated Number of Pages

5,000+ (Covering 50 states, major metros, and various facility types)

A comprehensive directory providing step-by-step instructions on how to request medical records from thousands of individual hospitals and clinics. These pages capture high-intent non-brand traffic and funnel users into Sharecare’s record access tools.

Example Keywords

• request medical records from [Hospital Name]
• medical records department [Facility Name]
• [Hospital Name] medical records phone number
• medical records release form [Facility Name]

Rationale

Patients and legal professionals frequently search for specific facility contact info and procedures which are often buried on hospital websites. Providing a centralized, easy-to-navigate directory drives massive top-of-funnel traffic.

Topical Authority

Sharecare is already a leader in record status and access portals; providing the 'how-to' for the entire US facility landscape cements this position as the primary resource for medical data exchange.

Internal Data Sources

Leverage HDS client coverage lists, standardized ROI requirement templates, and common support ticket FAQs to ensure accuracy.

Estimated Number of Pages

20,000+ (Covering major US hospitals, imaging centers, and specialty clinics)

B2B solution pages tailored to the unique health challenges of specific industries and workforce types across different states. This strategy targets HR and benefits leaders looking for specialized wellness programs.

Example Keywords

• employee wellness program for [Industry] in [State]
• workplace wellbeing for [Workforce Type]
• health coaching for [Industry] employees
• wellness incentives for [Workforce Type]

Rationale

Benefits leaders seek solutions that understand their specific vertical (e.g., manufacturing vs. retail) and local demographic challenges. Tailored content increases conversion rates for B2B lead generation.

Topical Authority

Leveraging Sharecare's high domain authority and existing employer-facing wellness presence allows the brand to build deep topical hubs that outperform generic competitor pages.

Internal Data Sources

Incorporate Sharecare product modules, implementation methodologies, and industry-specific engagement benchmarks from the Knowledge Base.

Estimated Number of Pages

5,000+ (Covering 100+ industries across 50 states and multiple workforce personas)

Programmatic dashboards for every US county and major city that visualize health trends and well-being scores. These pages attract public health officials and payers while providing a 'hook' for Sharecare's data services.

Example Keywords

• well-being index [County Name]
• community health report [City]
• workforce wellbeing benchmark [County]
• health and wellbeing data [Metro Area]

Rationale

Localized health data is highly sought after by government agencies, non-profits, and large employers for planning and benchmarking. These pages serve as a powerful lead magnet for Sharecare's data and consulting services.

Topical Authority

Sharecare owns the Community Well-Being Index; scaling this from a single report to thousands of local pages maximizes the value of this proprietary asset and establishes local relevance.

Internal Data Sources

Utilize the proprietary Community Well-Being Index dataset, localized health rankings, and historical trend data to generate unique insights.

Estimated Number of Pages

50,000+ (Covering every US county and major metropolitan area)

Scaled pages providing price transparency and discount information for thousands of prescription drugs across different pharmacies and states. This captures bottom-funnel cost-conscious consumers and drives Rx card adoption.

Example Keywords

• [Drug Name] coupon [State]
• [Drug Name] price at [Pharmacy Name]
• save on [Drug Name] without insurance
• generic [Drug Name] cost [State]

Rationale

Prescription cost is a major pain point for consumers; providing localized price comparisons drives high-intent traffic to the Sharecare Rx card, increasing transaction volume.

Topical Authority

Sharecare already has an Rx section; scaling it to cover the full drug-pharmacy-geo matrix fills a massive content gap and competes with major discount platforms.

Internal Data Sources

Use Sharecare Rx savings card rules, pharmacy network data, and drug dosage/form taxonomies to provide accurate pricing guidance.

Estimated Number of Pages

25,000+ (Covering top 2,000 drugs across major pharmacy chains and states)

Improvements Summary

Rewrite key portal and support pages with task-first titles/H1s, short how-to copy, and FAQ sections so they answer “pay, check status, contact support” intent without adding friction. Add structured data and clearer internal paths from the HDS hub to the payment, status, and contact pages.

Improvements Details

Update payonline.hds.sharecare.com and recordstatus.sharecare.com with exact-match titles/H1s plus 150–250 words of guidance and FAQPage schema targeting queries like "sharecare pay invoice", "sharecare payment portal", and "sharecare records status". Rebuild /contact-us/ as a utility contact page with phone/fax/address above the fold and Organization/ContactPoint schema to capture "sharecare customer service number" and "sharecare phone number" intent. Turn hds.sharecare.com into a task hub with prominent tiles (Pay Invoice, Check Status, Request Records, Contact) and publish 5–8 supporting help pages (invoice explainers, status help, authorization forms, portal troubleshooting) that link into the portals with matching anchor text.

Improvements Rationale

This cluster has multiple low-SERP-count, brand-qualified queries where Sharecare should rank page 1, but thin functional pages and weak “official” cues limit relevance and click-through rate. Adding minimal explanatory copy, explicit contact info, and schema aligns pages to URL-variant and support-focused searches while internal links and supporting pages build topical coverage around HDS records and billing tasks.