Simple Practicer Organic Growth Opportunities

This play creates programmatic compliance mini-hubs that answer specific regulatory and documentation requirements for every state and license type. It captures high-intent clinicians during the practice setup or expansion phase by providing localized legal and operational checklists.

Example Keywords

• informed consent requirements for therapists in [State]
• telehealth consent form [State] [license]
• record retention requirements for mental health records [State]
• minor consent to treatment rules [State] counseling
• Good Faith Estimate requirements [State] private practice

Rationale

Clinicians are often overwhelmed by state-specific regulations; providing plain-language requirements paired with a SimplePractice workflow checklist drives high-intent traffic from practitioners seeking to ensure their practice is legally sound.

Topical Authority

SimplePractice already dominates clinical admin and operational content, such as SOAP notes and billing codes; extending this into state-level compliance is a natural progression for a domain with an Authority Score of 54.

Internal Data Sources

Leverage SimplePractice Support/Help Center content, the existing template library for consent/intake policies, and product UX checklists for required documentation fields.

Estimated Number of Pages

15,000+ (Covering 50 states across ~12 license types and 25+ compliance topics)

A comprehensive directory providing step-by-step instructions for insurance enrollment, ERA/EFT setup, and claims submission for every major payer in every state. This targets the single biggest pain point for private practices: getting paid by insurance.

Example Keywords

• [Payer] payer ID [State] behavioral health
• ERA enrollment for [Payer]
• EFT enrollment [Payer] provider
• timely filing limit [Payer] [State]
• electronic claims submission [Payer] address

Rationale

Billing is the core utility of an EHR; by providing the technical 'how-to' for thousands of payer/state combinations, SimplePractice captures users at the exact moment they are operationalizing their billing workflow.

Topical Authority

As a leader in billing and clearinghouse workflows with existing high-ranking content for CPT and ICD-10 codes, SimplePractice is the most credible source for insurance operational data.

Internal Data Sources

Utilize clearinghouse configuration data, payer routing tables, and aggregated (non-PHI) claim rejection patterns from support tickets to provide 'real-world' troubleshooting.

Estimated Number of Pages

140,000+ (700+ payers across 50 states with multiple intent-based page types)

This play builds a technical troubleshooting library that maps specific CARC and RARC denial codes to actionable fixes within the SimplePractice platform. It functions as a 'StackOverflow' for medical billing, capturing users when they are actively stuck and seeking a solution.

Example Keywords

• CARC 16 fix
• RARC M15 meaning
• claim denied CO-97 what does it mean
• [Payer] claim denied CARC 109
• how to correct CARC 18 resubmit claim

Rationale

Denial codes are cryptic and frustrating; providing a clear explanation and a 'how to fix this in SimplePractice' guide creates a powerful conversion path for practitioners currently struggling with inferior billing tools.

Topical Authority

SimplePractice's existing success with practice admin resources and its massive keyword footprint (68k+ keywords) provide the necessary authority to rank for technical billing long-tails.

Internal Data Sources

Use de-identified support ticket tags for denials, EDI outcome patterns, and internal Help Center billing documentation to provide differentiated, accurate answers.

Estimated Number of Pages

400,000+ (Mapping ~1,000 codes across 400+ major payers)

This strategy creates data-backed benchmark pages that show average reimbursement and collection rates by CPT code, geography, and payer type. It provides financial transparency that practice owners desperately need for business planning.

Example Keywords

• average reimbursement for CPT [code] in [State]
• insurance reimbursement rates for [specialty] in [City]
• allowed amount CPT [code] commercial vs Medicaid
• collections rate benchmarks private practice [State]

Rationale

Financial benchmarking is a high-value search intent for established practice owners; providing this data establishes SimplePractice as the 'operating system' for a successful, data-driven practice.

Topical Authority

With a high Authority Score and existing traffic for bookkeeping and billing resources, SimplePractice is uniquely positioned to own 'practice business intelligence' keywords.

Internal Data Sources

Leverage aggregated, anonymized platform data regarding payments, collections, and no-show rates to provide unique benchmarks that competitors cannot replicate.

Estimated Number of Pages

120,000+ (Covering 250+ geos, 40+ codes, and multiple payer types)

A massive library of technical guides focused on exporting data from legacy systems and importing it into SimplePractice. This play targets users who are actively looking to leave a competitor by solving their biggest fear: data loss.

Example Keywords

• export client list from [Vendor]
• download appointment history from [Vendor]
• export invoices from [Vendor]
• move documents from [Vendor]
• import contacts into SimplePractice from [Vendor]

Rationale

By ranking for 'how to leave [Competitor]' keywords, SimplePractice inserts itself into the decision-making process at the highest possible point of conversion intent.

Topical Authority

SimplePractice already has successful migration-focused support pages (e.g., Luminello transition), proving that Google trusts the domain for 'switching' and 'data migration' intents.

Internal Data Sources

Use internal implementation checklists, data mapping knowledge bases, and common migration blockers identified by the CX team to provide superior technical guidance.

Estimated Number of Pages

30,000+ (Covering 1,000+ legacy tools and 15+ distinct data objects)

Improvements Summary

Re-map keywords by intent across billing/insurance pages, with the template page targeting "superbill template" and the support article targeting "create superbills in SimplePractice" to avoid cannibalization. Expand on-page sections (sample/template previews, snippet-ready answers, tables, FAQs, schema) and add a hub-and-spoke internal linking structure to move key terms into the top 10.

Improvements Details

Upgrade /resource/superbill-template-psychotherapy/ with an HTML template preview, a completed "sample superbill," fillable PDF + Doc downloads, FAQPage schema, and title/H1 targeting "superbill template" and "sample superbill." Rework /blog/billing-couples-family-therapy/ to win "cpt code for couples therapy" with a top-of-page answer (90847 vs 90846), a comparison table, and FAQs; expand the insurance paneling post into a step-by-step guide (CAQH, timelines, checklist) with stronger author/reviewer credentials. Add a marketing-facing "credit card processing for therapists" page to capture broader queries while keeping Zendesk support pages focused on product tasks, and connect everything through a new "Therapy Billing & Insurance Guide" hub with consistent anchor text and links from higher-authority pages (e.g., pricing/features).

Improvements Rationale

The cluster has high-volume, relatively low-competition opportunities (e.g., "superbill template," "sample superbill," "cpt code for couples therapy") but low traffic share, pointing to SERP intent mismatch and thin/on-page gaps. Support (Zendesk) pages often underperform for competitive queries, so separating “general education” from “in-product how-to” plus stronger internal linking, snippet-focused formatting, and schema should increase rankings, CTR, and trial assists from high-intent billing topics.