Simple Practicer Organic Growth Opportunities

Create a massive directory of commercial landing pages tailored to how clinicians identify their practice by modality and population rather than just license type. This strategy captures high-intent users looking for software that fits their specific therapeutic framework.

Example Keywords

• "EHR for EMDR therapists"
• "software for DBT group practice"
• "practice management for somatic therapy"
• "therapy software for perinatal mental health"

Rationale

Clinicians often search for tools using the specific language of their specialty or modality. By creating dedicated pages for these niches, SimplePractice can capture long-tail commercial intent that generic 'software for therapists' pages miss.

Topical Authority

SimplePractice already holds a high Authority Score (54) and ranks for broad clinician-ops terms; extending this to specific modalities is a natural and authoritative expansion of their existing market leadership.

Internal Data Sources

Utilize the internal product capability matrix, feature-by-plan documentation, and support articles to map specific software workflows to the needs of different modalities.

Estimated Number of Pages

5,000+ (Covering hundreds of modalities, populations, and practice model permutations)

Develop a programmatic library of state-aware policy templates and onboarding checklists that help clinicians navigate the operational hurdles of starting and running a practice. These pages provide immediate value while funneling users toward the SimplePractice Forms and Client Portal features.

Example Keywords

• "telehealth consent form California"
• "late cancellation policy template Florida"
• "private practice intake packet Texas"
• "HIPAA communication policy template"

Rationale

Operational paperwork is a significant pain point for practitioners. Providing localized, scenario-specific templates drives high-intent traffic from users who are actively setting up their practice infrastructure.

Topical Authority

The domain already ranks for documentation-related terms like 'SOAP notes' and '8 minute rule,' making it a trusted source for clinical and administrative paperwork guidance.

Internal Data Sources

Leverage the existing SimplePractice template library, support center articles on form configuration, and state-specific regulatory guides found in the knowledge base.

Estimated Number of Pages

10,000+ (50 states multiplied by dozens of scenarios, practice models, and language variants)

Build a comprehensive directory of payer-specific billing guides that address the complexities of insurance enrollments and claim denials. This targets the primary reason clinicians seek EHR software: getting paid efficiently.

Example Keywords

• "ERA enrollment Aetna California"
• "claim submission checklist Blue Cross Blue Shield"
• "denial code CO-16 troubleshooting Cigna"
• "how to bill Medicaid for behavioral health"

Rationale

Insurance billing is the most complex part of private practice. Providing the 'how-to' for specific payers and error codes positions SimplePractice as the essential solution for revenue cycle management.

Topical Authority

SimplePractice processes millions of claims and already ranks for billing-adjacent terms; providing granular payer data reinforces their status as the leading billing platform.

Internal Data Sources

Use clearinghouse configuration data, support macros for billing troubleshooting, and internal knowledge bases regarding EDI/ERA enrollment workflows.

Estimated Number of Pages

15,000+ (Covering hundreds of payers across 50 states with multiple workflow and error-code variants)

Create a library of session-specific documentation blueprints that provide clinicians with prompts and checklists for various therapeutic scenarios. This play is designed to drive adoption of the AI Note Taker by showing users exactly how to structure their documentation.

Example Keywords

• "progress note prompts for couples therapy"
• "intake summary checklist for teens"
• "AI note taker prompts for trauma-informed care"
• "treatment plan update template for anxiety"

Rationale

Documentation is the most time-consuming task for clinicians. Providing blueprints for specific session types helps them work faster and highlights the value of SimplePractice's AI-driven documentation tools.

Topical Authority

SimplePractice is already a top-ranking authority for documentation terms like 'DAP notes' and 'SOAP note examples,' making this a highly relevant expansion.

Internal Data Sources

Incorporate AI Note Taker feature constraints, existing note templates, and insights from clinical webinars and training videos.

Estimated Number of Pages

3,000+ (Covering a wide range of modalities, session types, and patient populations)

Publish a directory of practice health benchmarks and ROI-focused content that helps owners compare their performance against industry standards. These pages use data-driven insights to encourage users to adopt SimplePractice's reporting and analytics tools.

Example Keywords

• "average no-show rate for speech therapy"
• "private practice utilization benchmarks"
• "cost of cancellations calculator for group practices"
• "average time to pay for insurance claims"

Rationale

Practice owners are constantly looking for data to justify their business decisions. Benchmarking content attracts established practice owners who are likely to upgrade to higher-tier software plans.

Topical Authority

With a high domain authority and a reputation for professional practice management, SimplePractice is uniquely positioned to provide authoritative business-ops data.

Internal Data Sources

Utilize anonymized platform trends, report feature definitions, and sample dashboard data to provide realistic benchmarks and ROI calculations.

Estimated Number of Pages

2,000+ (Segmented by specialty, practice size, and geographic region)

Improvements Summary

Build a hub-and-spoke content cluster around therapy billing, insurance, and clinical documentation to capture high-intent queries (templates, codes, and how-to questions). Expand key Resource and Blog pages with step-by-step sections, filled-out examples, FAQs/schema, and tighter internal linking while separating Support vs SEO intent to reduce cannibalization.

Improvements Details

Rewrite /resource/superbill-template-psychotherapy/ into a full “superbill template” landing page with a field checklist (NPI, CPT/ICD-10, POS/modifiers), step-by-step completion guidance, and 2–3 completed examples; link Support “Creating superbills” only for in-product steps. Expand /resource/how-to-write-birp-notes/ with an on-page BIRP note template, a filled-out example, and BIRP vs SOAP/DAP/GIRP comparisons; add links to therapy notes features. Update /blog/billing-couples-family-therapy/ to answer “cpt code for couples therapy” early, add a CPT mini-table and billing FAQs, and create pillars like “Therapy Billing & Insurance Guide” and “Progress Notes for Therapists” that link to spokes (ICD/CPT pages such as 97129 and adjustment disorder ICD-10).

Improvements Rationale

These pages target strong-intent searches but show low click share, suggesting title/meta mismatch and thin or fragmented coverage that fails to win snippets. Deeper on-page answers (examples, tables, FAQs) plus a clear pillar structure and consistent internal links increase topical authority and move page-2 rankings toward page 1. Separating template/guide content (Resource/Blog) from workflow help docs (Support) reduces keyword cannibalization and clarifies which page should rank.