Skylight Organic Growth Opportunities

Create a detailed explainer page for every major IT investment listed on the U.S. Federal IT Dashboard. These pages will translate technical budget documents into plain-language analysis, highlighting modernization opportunities and procurement timelines to attract high-intent government buyers.

Example Keywords

• “CMS IRIS modernization cost analysis”
• “FAA TFMS IT dashboard project details”
• “DOJ JUSTICE/UFMS budget breakdown”
• “USDA GIPSA modernization plan FY 2024”
• “federal IT dashboard investment analysis”

Rationale

Government program managers and budget owners frequently research specific IT investments before making procurement decisions. By interpreting this dense, public data into actionable insights, Skylight can capture extremely high-intent traffic from decision-makers at the exact moment they are evaluating needs and solutions, establishing themselves as a proactive and knowledgeable partner.

Topical Authority

While this is a new content area, the play establishes authority by leveraging public, verifiable data and enriching it with Skylight's real-world project metrics. Few competitors are providing this level of detailed analysis on public budget data, creating a significant opportunity to become the go-to resource and build authority quickly.

Internal Data Sources

Use the ITDashboard.gov CSV API to pull cost, schedule, and CIO rating data. Enrich this with anonymized KPIs from Skylight's case studies (e.g., cost variance from the USAF ARMS project) and redacted ROM (Rough Order of Magnitude) estimates from prior bids to provide unique, data-driven context.

Estimated Number of Pages

2,200+

Develop a comprehensive glossary hub with thousands of pages defining every acronym, law, methodology, and technology relevant to government digital services. These pages will capture a massive volume of early-stage research traffic and build broad topical authority across the gov-tech landscape.

Example Keywords

• “What is TMF funding?”
• “Definition of OMB A-130”
• “Smoketest in agile government”
• “Meaning of CLIN in contracts”
• “CAFÉ standards digital services”

Rationale

A significant volume of search queries in the gov-tech space are informational, seeking to understand complex jargon and regulations. By creating a definitive resource that answers these questions clearly, Skylight can attract a large audience at the top of the funnel and use internal linking to guide them toward deeper, solution-oriented content like case studies and service pages.

Topical Authority

Skylight's existing content guide and its mission of being “open by default” provide a strong foundation for being a credible, authoritative source for definitions. This play leverages that brand pillar to build a wide moat of topical authority that competitors will find difficult to replicate.

Internal Data Sources

Utilize Skylight’s internal Content Guide word-list, policy documents, and project glossaries from dozens of government engagements. Supplement this with the SEMrush Questions API to discover thousands of long-tail question-based keywords to target.

Estimated Number of Pages

1,000+

Create a dedicated, plain-language explainer page for every clause in the Federal Acquisition Regulation (FAR) and its defense supplement (DFARS). Each page will translate the dense legal text into actionable advice, targeting a critical audience of government procurement officers and contractors.

Example Keywords

• “FAR 39.104 plain language”
• “DFARS 252.204-7012 compliance explained”
• “What does FAR Part 12 mean for agile software?”
• “FAR cybersecurity requirements simplified”
• “FAR clause 52.212-4 explained”

Rationale

The FAR and DFARS are notoriously complex, and professionals who must navigate them constantly search for clear interpretations and compliance tips. This play directly addresses a major pain point for a high-value audience, positioning Skylight as an indispensable expert in the government contracting process and generating high-intent leads.

Topical Authority

Skylight's existing Agile Procurement Playbook already demonstrates expertise in this area and attracts relevant traffic. Expanding this into a comprehensive clause-by-clause library is a natural extension that solidifies their authority and fills a significant content gap that competitors have overlooked.

Internal Data Sources

Leverage redacted Statements of Work (SoWs), compliance memos from USAF and CMS projects, and notes from internal procurement coaches. This proprietary data will provide unique, real-world examples and pitfalls that an LLM can weave into the content to differentiate it from simple legal summaries.

Estimated Number of Pages

650+

Build an extensive library of UI/UX design patterns tailored specifically for public-sector applications. Each page will detail a common interface component, providing code snippets, accessibility guidance (WCAG & Section 508), and use-case examples from government contexts.

Example Keywords

• “Government login form design pattern”
• “Accessible PDF form pattern for federal agencies”
• “Mobile date picker for public sector apps”
• “Error message guidelines WCAG AA”
• “Service design pattern for benefit eligibility calculator”

Rationale

Government designers and developers constantly seek reliable, compliant, and reusable patterns to build digital services efficiently. By providing a best-in-class library, Skylight can attract a technical audience mid-project, demonstrating deep expertise and creating a natural entry point for offering higher-level design system and service design consulting.

Topical Authority

Skylight has direct, hands-on experience building and managing design systems for the U.S. Air Force (e.g., BESPIN). This provides unimpeachable credibility and a wealth of proven patterns, giving them a strong authoritative foundation to become the industry leader for public-sector design patterns.

Internal Data Sources

Use assets from the BESPIN Design System, snippets from the CMS MACBIS project, and examples from the internal Accessibility Guide. Integrate visuals using Getty Images or in-house Figma exports to create a rich, practical resource.

Estimated Number of Pages

600+

Develop a comprehensive set of guides detailing how to procure modern digital services in every U.S. state and territory. Each guide will be broken down by common contract vehicles and service types, creating a powerful resource for state-level procurement officers.

Example Keywords

• “California agile IT services contract”
• “Texas UX research contracting guide”
• “Virginia cloud migration RFP requirements”
• “State of Florida digital service procurement rules”
• “How to buy service design consulting in Massachusetts”

Rationale

Procurement processes vary significantly by state, and government buyers often search for jurisdiction-specific guidance when initiating a project. This play targets these high-intent, long-tail keywords, positioning Skylight as a helpful expert at the very beginning of the buying cycle and capturing leads that competitors focused only on federal work will miss.

Topical Authority

Skylight already publishes a successful “Agile Procurement Playbook,” giving them existing topical authority in the procurement space. Expanding this proven concept to the state level is a logical next step that leverages their established credibility to capture a new market segment.

Internal Data Sources

Incorporate redacted procurement artifacts (statements of objectives, evaluation matrices) from Skylight's 30+ state and federal engagements. Use the existing Agile Procurement Playbook and Service Design Framework as foundational context to ensure consistency and quality.

Estimated Number of Pages

450+

Improvements Summary

Revise and optimize three key playbook pages targeting 'agile procurement' and related terms to move from page two to page one rankings. Add downloadable templates, FAQ sections, improved internal linking, and new supporting content assets to increase CTR, lead capture, and authority.

Improvements Details

Key tasks include rewriting title tags and meta descriptions with primary keywords like 'agile procurement principles' and 'statement of objectives example', adding FAQ accordions with schema, and offering a gated SOO template for lead generation. Introduce a new consulting service page, a glossary, and a comparative blog post, while strengthening internal links from high-authority pages and adding case study callouts. Technical updates include schema markup, breadcrumb navigation, image optimization, and canonical tags.

Improvements Rationale

These improvements target high-potential keywords currently ranking just off page one, aiming to capture significantly more organic traffic and qualified leads. Adding downloadable resources and structured content addresses user intent and increases engagement, while technical and internal linking updates support better rankings and authority. The strategy is designed to quickly win more visibility and conversions by addressing specific gaps and aligning content with search demand.